Tourists from all over the world want to experience real and exciting Norwegian traditional destinations when they travel. 400 of Hanen’s rural gems are now available both through their website and a new app.
“We have been told that experiences outside the major cities are difficult to find, and therefore we have worked hard to solve this problem. Today people use digital information channels in order to plan their next trip or vacation, and therefore it is important that our member companies are easily found,” says Bernt Bucher-Johannessen, CEO of the trade organization Hanen (The Rooster). In addition to the website hanen.no the organization launched a free app this summer.
Visitors can thereby create their own itineraries, get information about nearby rural attractions and contact them directly through the app. This has been a success both for the member companies and travelers.
In the shade of an old maple tree
Thea Dark Engelstad runs a farm shop Fat and Fe (Dish and Cattle)outside Sandefjord, and is very pleased to be available on the application. “This summer we experienced on several occasions that summer tourists used the app when searching for new and exciting destinations. It’s much nicer when they may stretch their legs and eat ice cream in the shadow of our old maple tree, than standing in line at the nearest gas station,” says Dark Engelstad.
Merete Larsmon runs Rytne, an accommodation and activity business at the head of the Dalsjord in Sogn og Fjordane. Larsmon has experienced an increased demand from both national and international traevelers after she created a company presentation on hanen.no. “We are very satisfied with the response, and has already been contacted by a Swedish family who have booked a stay with us next summer,” says Larsmon.
Just a click away
Autumn holidays are right around the corner and many people are planning trips in Norway. It may then be practical to use the Hanen website or app, where you can filter on different categories and get excellent tips on accommodations, dining and activities across the country.
“Fortunately, more and more people are seeking exciting destinations off the beaten track. Our ambition is that both Norwegian and foreign tourists will discover that the unique experiences only is a keystroke away,” says Bucher-Johannessen.
All images: Hanen
Feature image (on top) Rytne Farm – Dalsfjorden
400 Norwegian Gems Online, source: Hanen
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