Norwegian hotel group Nordic Choice Hotels will convert Copenhagen’s former central post office into a 25,000 square meter luxury hotel with more than 400 rooms, several F&B outlets and spa, aiming to cater to the highest expectations.
The Central Post Office building in Copenhagen is over 100 years old and is expected to be a unifying element in the center of the new district being developed in that area of the city. The hotel is set to open in 2020.
The firm, a franchise of Choice Hotels International, owned by Norwegian investor Petter Stordalen, plans to invest around 1.3 billion Danish crowns ($190 million) in the project.
The impressive neo-baroque building, designed by architect Heinrich Wenck, has housed the Danish Post Office (Post Nord) for over a hundred years. However, as Post Nord recently moved their operations to another location, Petter A Stordalen saw a chance to give the old building a new purpose.
“When I heard that the Post Office building was for sale, I thought that it would be a perfect place for a hotel. The postal service is all about communication between people. That’s why I love the idea that the Central Post Office building will now be resurrected, like a phoenix, in the shape of a hotel,” says Stordalen.
The first person to lead the upscale hotel project in Copenhagen will be Susanne Barfoed, Director of Marketing & PR. “After a long international career in hospitality, Susanne brings a wealth of experience in all aspects of brand management, latest from Starwood Hotels & Resorts where she oversaw the brand management in EAME of brands like Sheraton and Westin,” states a press release from the hotel group.
“After many years abroad, I am thrilled and very excited to return to my home city, Copenhagen, and to be part of transforming the old Central Post Office, an iconic building, to become a luxury hotel. With a holistic approach to branding, I believe in creating unique and differentiated guest experiences through all touch points with our customers, and I look forward to working with my talented colleagues at Nordic Hotels & Resorts in doing so”, says Susanne Barfoed.
“The “Post Office” represents one of our biggest current projects, and we’re at the beginning of what will be a comprehensive concept development process. The goal is to build a hotel that will create magic in our Danish capital when the doors open in a few years. Susanne has the perfect background to lead this project with international experience in branding and concept development for some of the world’s premier hotel companies. We look forward to working with her and create this exciting project, says Trond Bastiansen CEO of Nordic Hotels & Resorts.
Classical Post Office in Copenhagen will be converted into Luxury Hotel, written by Tor Kjolberg