The Anatomy of a Brand Story for Destinations
July 6, 2026
What is the formal definition of brand storytelling? It is the strategic use of narrative techniques—such as plot, characters, and
Stories Made to Stick
We help destinations, DMCs, and travel agencies translate experiences into credible stories that inspire travelers, build trust, and improve conversion rates.
Quote of the Week
“We travel, some of us
forever, to seek other places,
other lives, other souls.”
– Anais Nin
Latest Articles
The Rapid Growth of the Nordic Arms Industry
July 1, 2026
The Scandinavian arms industry is experiencing unprecedented growth, driven by surging European defense spending and NATO integration. Continue reading to
Stop Chasing Case Studies: Build a Living Library of Customer Stories
June 29, 2026
A compelling customer story rarely appears when a marketing team suddenly needs a case study for a campaign. The strongest
Brand Masters of Storytelling 3
June 22, 2026
The “Barclaycard stories about couples’ clashing tastes” was a popular advertising campaign by Droga5 London in 2019, highlighting the entertainment
The Difference Between Creative Storytelling and Direct Marketing
June 15, 2026
Not long ago, I read about a 19th-century narrative structure called Freytag’s Pyramid, used to plot emotional tension in plays
Why Organizations Are Turning to Storytelling to Win Public Attention
June 8, 2026
One of the most recognizable examples of storytelling in branding comes from Nike. Rather than focusing solely on athletic products,
Modern Art – Or Just a Beach Day?
October 17, 2016
The Modern Art Center at Hovikodden in Oslo was founded in 1968 by World and Olympic champion figure skater Sonja
Oscarhall Summer Palace in Oslo
October 22, 2016
The beautiful Oscarhall summer palace at Bygdøy, Oslo, was built during the period 1847-1852, commissioned by King Oscar I. From
Bust of Russian Cosmonaut Unveiled in Norway
October 22, 2016
The Russian cosmonaut Yuri Gagarin, who was the first man in space, had his bust unveiled in Bergen, Norway, 14
Life in Lappland
October 22, 2016
The indigenous Sami of northern Scandinavia, a hardy semi-nomadic people, can trace their roots back thousands of years. Learn more
Roald Dahl – First Norwegian Air Shuttle’s British Tail Hero
October 22, 2016
The author Roald Dahl becomes Norwegian Air Shuttle’s first British distinctive person to be featured on a Norwegian Air Shuttles’
Indoor Skydiving in Norway
November 2, 2016
Voss in Western Norway is arguably the top winter destination, especially when it comes to fresh track skiing. But Voss
Accommodation
Helsinki’s First Grand Hotel with a Spectacular Upgrade
December 4, 2025
Hotel Kämp Helsinki is undergoing a significant renovation and expansion, including a new extension that adds 22 suites and rooms,
Feel at Home in a Copenhagen Design Apartment Hotel
September 18, 2024
This was once the archive of Denmark’s radio at Iceland brygge. When the archive moved out, the 25,900 sq m
Sleeper Trains Back on Track in Scandinavia
December 8, 2023
Swedish Railways (SJ) has modernized most of its sleeper car fleet. The coaches meet the International Coach Regulations (RIC) standards,
Boutique Bolthole in Copenhagen
May 3, 2023
During a recent renovation, the historic hotel SKT. Annæ, a former 19th century speakeasy, revealed many intriguing secrets. Larn more
Nordic Hotel Chain Launches Climate Fund
December 2, 2022
Nordic Choice Hotels launches its Climate Fund to accelerate its sustainability work. The fund is intended to finance the development
Østerport Hotel in Copenhagen – Great Location and Low Prices
April 6, 2022
In a great location, right next to the Østerport station, this affordable hotel is easy to get to from Copenhagen
Manor House Atmosphere Close to Aalborg City Center
February 16, 2022
Located in the outskirts of Aalborg, the four-starred Best Western Hotel Scheelsminde offers guests a historic stay in one of
Top 5 Camping Destinations in Denmark
November 23, 2020
When you think about taking a camping trip, Denmark may not be your first choice – but that’s not because
Architecture
World’s Longest Pedestrian Bridge Has Been Inaugurated in Helsinki
June 17, 2026
The Kruunuvuorensilta bridge is Finland’s longest and highest bridge, spanning 1,191 meters across the Kruunuvuorenselkä bay. It is unique globally because it is completely car-free, serving pedestrians, cyclists, and the
From Nordic Forests to British Buildings: How Finnish ThermoWood Became the UK’s Most Sought-After Cladding
June 16, 2026
There is a particular quality to the timber that comes from the far north. The trees that grow slowly through long Scandinavian winters, through months of darkness and temperatures that
A Norwegian Architect’s 55 Years of Power Criticism
June 4, 2026
Norwegian professor and solar energy expert Harald N. Røstvik built the first house in Europe that produced more energy than it consumed. He did so in 1985. Now he has
National Pride Rebuilt in Oslo
April 29, 2026
The New Government Quarter (Regjeringskvartalet) in Oslo is designed to redevelop the site of the 2011 terror attacks into an open, secure, and green civic space. Now, 15 years later,
The Finnish Embassy in New Delhi – A Beauty of a Building
April 8, 2026
Architects Reima and Raili Pietilä won the 1963 competition for the Finnish Embassy, to be built in the diplomatic enclave of Chanakyapuri, with a striking and memorable entry titled “Snow
A Small Norwegian Island with a Distillery and a Hotel
February 18, 2026
The small island community of Fedje on the west coast of Norway has only 530 permanent residents. However, there is a distillery – and plans for a new hotel. The
Nordic Vacuum-Packed Glass Windows Keep the Cold Outside and the Heat Inside
January 6, 2026
Windows can be a bane or a boon when it comes to an evening spent indoors. But Nordic vacuum-packed glass windows keep the cold outside and the heat inside. Scandinavian
The World’s Most Beautiful Museum – in Kristiansand
December 8, 2025
An old grain silo in Odderøya, Kristiansand, Norway, has been converted into a cultural icon. Kunstsilo Kristiansand has become one of Northern Europe’s most exciting centers of art and culture.
Attractions
How Seven Strangers Became a Chosen Family on a Week’s Sailing Trip on the West Coast of Sweden
July 9, 2026
This is my story about how seven strangers became a chosen family on a weeklong sailing trip on the West Coast of Sweden. It all started in Skärhamn, just a
The 20 Top ‘Coolcation’ Summer Destinations 2026
June 30, 2026
As climate change raises temperatures worldwide, travelers are considering trips to cooler destinations to beat the heat. A new ranking highlights the 20 most popular ‘Coolcation’ destinations for 2026, with
Summer Holiday in Finland Under the Magical Midnight Sun
May 22, 2026
Summer transforms Finland from a white kingdom into a green land bathed in the midnight sun. Enjoy your summer holiday in Finland under the magical midnight sun. In summer, Finland
Unique Scandinavian Festivals And What They Mean Today
March 25, 2026
Scandinavia bursts to life with festivals that celebrate culture, nature, and community in unforgettable ways. From the fiery spectacle of Walpurgis Night to the joyful whirl around the Midsummer maypole,
New Direct Train Malmö–Oslo
March 17, 2026
New Malmö–Oslo train route along Sweden’s west coast to be launched in the summer of 2026. This summer, rail operator Snälltåget will launch a daily daytime service between Sweden and
Experience the Real Arctic
January 2, 2026
Be a passenger on board the distinguished Sampo icebreaker and experience the real Arctic. The icebreaker Sampo has a long and distinguished service record. The massive vessel, completed in 1961, was built
Scandinavian Villages Where Time Seems to Slow Down
December 29, 2025
In today’s fast-paced world, finding time to slow down can feel nearly impossible. However, Scandinavian villages where time seems to slow down offer the perfect escape. Read on and learn
Scandinavian Heritage Walks: Lesser-Known Historic Trails
September 17, 2025
Walking old paths across Scandinavia reveals history in a way museums never can. Trails connect people directly to stories shaped by landscapes, traditions, and cultural practices. Read on and learn
