There are so many eCommerce events that you can attend virtually or in person, and if you aren’t already taking advantage of these opportunities, consider doing so. Learn more about 6 reasons to attend eCommerce industry events.
The following are some of the specific reasons you should think about attending at least one event this year if you’re in the eCommerce industry.
1. Hear from Experts and Thought Leaders
You can gain eCommerce inspiration from the experts when you attend events. These events will often include workshops and talks from industry thought leaders. When you learn from experts, you aren’t just winging it. There are very few people who know a lot about a specific area, and it’s easy as an eCommerce entrepreneur to think you know it all, but experts and thought leaders bring undeniable knowledge to the table.
Entrepreneurial experts have done things that you probably haven’t, and they can share not just their successes but, sometimes, more importantly, their failures. Then, you can learn from those failures and avoid them in your own business experiences.
Attending events, even if you just get one nugget of wisdom, can then be well worth it because that can completely change your perspective or your business.
There are generally things you have to realize about experts when you run a business. First, it took them a long time to become recognized as experts. You don’t necessarily have the luxury of all of that time, so why not have them condense what they’ve learned and share it with you in a much briefer window of time?
They’re also going to have a unique perspective. They can often anticipate trends before others can, simply because of how much experience they have. You can gain access to potential upcoming trends, but you can adapt them to suit your company and needs.
Related: Important Issues in the Booming Scandinavian E-Commerce Market
2. It’s An Investment
One of the best investments you can make is in yourself, and the second is in your business. eCommerce industry events help you achieve both.
Unfortunately, people will worry about the investment of time, money, or both that events can carry with them. Then, they forego potentially powerful benefits.
You aren’t spending the time or money in these events—you’re investing it.
3. Identify Solutions
You might be at a place in your eCommerce business where you’re dealing with a hurdle or problem that you can’t come up with a solution to on your own. When you’re introduced to experts and vendors in your industry, you can tap into more efficient, effective ways of doing things.
If you’re facing frustration with one particular part of your business, and a solution is elusive no matter what you try, an industry event might point you in the direction of solving it. There are probably others in your industry who have experienced something similar to what you’re going through, and you can learn from them.
Related: Scandinavian E-Commerce Trends 2022
4. Find Inspiration
eCommerce can be an incredibly creative industry if you want it to be. You can find information for so many different things you might want to do in your business if you attend an event. For example, you could be inspired by products you offer your customers, or you might be interested in a bit of technology, like a new type of shipping technology that makes things faster for your customers and easier for you.
You might simply be feeling a little stale in your business, and attending an event can spark that sense of creativity once again that you might have had when you first started.
5. Connect with Suppliers
In eCommerce, your business is often only as good as your suppliers. Suppliers tend to attend industry events, and you may be able to find not only the newest products but you could find people to work with who are a better fit for your needs.
Related: The Scandinavian E-Commerce Market
6. Legitimize Your Business
When you attend industry events in any capacity, it can legitimize your eCommerce business. You can demonstrate that you’re engaged in what you’re doing, you’re willing to learn from the best in the business, and you’re always striving to excel.
You can also put yourself in front of other people in your industry and network. You’re generally gaining exposure.
Finally, if you’re attending events, learning from the best, and you’re legitimizing your business, you might be able to attract the best talent to your business. People are going to want to work for you if you’re finding fresh ways of doing things and you’re highly active.
6 Reasons to Attend eCommerce Industry Events, written dedicatedly for Daily Scandinavian by Susan Malloy. “Susan is an avid writer, traveler, and overall enthusiast.” https://twitter.com/sumelony