A Look At Copenhagen’s Indie Jewelry: Ethical, Sustainable, and Proud

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Roughly 55% of the growth in the luxury and beauty industry is attributed to independent or indie brands, according to The NPD Group. A large part of that growth is thanks to the stirring interest in indie jewelry brands. When it comes to indie jewelry offerings, Scandinavia does not lag behind. Today, we take a look at Copenhagen’s indie jewelry: Ethical, sustainable, and proud.

In fact, Copenhagen is the home of a brand that is paving the way for an ethical and sustainable approach to luxury goods.

A Look At Copenhagen's Indie Jewelry: Ethical, Sustainable, and Proud
Jewelry exhibits at The Jewelry Room help to provide a signal boost for indie Scandinavian brands like Hasla

Copenhagen Indie Jewelry Brands
Copenhagen is the home of some established and up-and-coming indie jewelry brands. One of the well-known indie brands is called RAW Copenhagen. They pride themselves on their gemstones which are all ethically sourced and they regularly partner up with charities to give back to the community.

Maria Black is an eponymous brand that offers budget-friendly and sustainable jewelry. All Blues is another brand that is slowly tipping toward mainstream but is proud of its indie roots. Ultimately, what all these brands have in common is that they are passionate about providing ethical and sustainable jewels for consumers.

A Look At Copenhagen's Indie Jewelry: Ethical, Sustainable, and Proud
Bracelet from RAW

Ethics and Sustainability
Around 80% of consumers care strongly about a brand’s ethical standards, according to Ipsos Mori. Thus, it isn’t surprising that brands that embrace sustainable and ethically-sourced pieces are highly in demand. Whatever the consumer needs, brands need to meet them in order to be relevant. It is also indicative that brand owners themselves want to break away from old practices that contribute toward humane crises in different parts of the world. It is comforting to know that Copenhagen is the home of so many brands that fully embrace and promote this ideology.

A Look At Copenhagen's Indie Jewelry: Ethical, Sustainable, and Proud
Elisabeth Crossley Wright, founder of With Love Darling

A Must-Visit for Jewelry Lovers
Copenhagen isn’t just well-known for the brands that are located here. It’s also the chosen location for different Scandinavian indie brands — from all over the country — to showcase their wares. Jewelry exhibits at The Jewellery Room help to provide a signal boost for indie Scandinavian brands like Hasla, Elisabeth Crossley Wright’s With Love Darling, and many more. It’s a good location for consumers to grow their awareness regarding their jewelry brand options and discover more advocacies that they agree with and would wish to support.

In the past few years, consumers have become more discerning about the sort of brands they want to support. Copenhagen’s indie jewelry scene is the perfect example of what happens when brands carry world-positive advocacy that’s coupled with tasteful jewelry pieces. If consumers are looking for something eye-catching and guilt-free, Copenhagen has offerings that are sure to meet expectations and more.

Feature image (on top): The Jewellery Room, Copenhagen

A Look At Copenhagen’s Indie Jewelry: Ethical, Sustainable, and Proud, written for Daily Scandinavian by Karoline Gore.

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