Best Product at Stockholm Furniture Fair 2018

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Best Product at Stockholm Furniture Fair 2018

According to editors at Stockholm Furniture Fair 2018, the chair Jin was winner of the Best Product of the Year.

The unique structure of Jin has ideally been realized by shaping thin layers of Flax fibres on top of each other, forming a strong shell around a core of air, making the surface the actual structure of the chair. Offecct is also planning to launch Jin with upholstery during 2018.

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Best Product at Stockholm Furniture Fair 2018
Offecct AB is a entrepreneur- led company with its headquarters and production in Tibro, Sweden

«The material discussions with Jin Kuramoto were held for several years. Numerous experiments were carried out. Flax fibre (Linen) has the advantage of being biological, strong and light,» explains Offecct’s Design Manager Anders Englund. “Add to that Jin Kuramoto’s ingenious construction and futuristic design, and there were many reasons why Jin attracted as much attention as he did. Now Jin has been awarded “Best Product” at Stockholm Furniture Fair which is a great honor,” concludes Anders Englund.

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Best Product at Stockholm Furniture Fair 2018
Jin Kuramoto and his chair Jin

The Jin chair garnered a great deal of attention when it, as a prototype under development in Offecct Lab, was exhibited at the Salone del Mobile in Milan in 2017. Now it is part of Offecct’s range presented in biobased flax fibre, and an upholstered version is being planned during 2018.

Best Product at Stockholm Furniture Fair 2018
Jin Kuramoto

“This chair is what Offecct Lab and our Lifecircle philosophy is all about: engineers and designers working closely together to explore new and sustainable horizons of the furniture industry”, says Englund.

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Best Product at Stockholm Furniture Fair 2018
Jin chair from Offect AB

Offecct AB is a entrepreneur- led company with its headquarters and production in Tibro, Sweden. The company was founded in 1990 by Kurt Tingdal (CEO) and Anders Englund (Design Manager). They are both still actively involved in the company. The group has 75 employees and sales of SEK 180 million. The business is run in own premises which have a total area of around 20 000 m 2. The company has showrooms in Stockholm, Gothenburg and Tibro (SE), Oslo (NO), Copenhagen (DK), London (UK), Rotterdam (NL) and Milan (IT). Offecct is since 2017 a part of the Flokk Group – the market leader in the design, development and production of workplace furniture in Europe.

Best Product at Stockholm Furniture Fair 2018, source Offect AB

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.