Danish Flair for Design

Danish Flair for Design

When a nation of craftsmen mixed with a late move towards industrialization in the 1900s, an influential new school of design was born in Denmark.

A chair may be something to sit in, and a lamp may help to light a room, but Danish designers have made these ordinary objects extraordinary. Perhaps their success is linked to the fact that Danish life is so centered around hearth, home and the concept of hygge – one’s surroundings should always be familiar, functional and beautiful.

Danish Flair for Design
Bang & Olufsen multuroom speakers

Danish Flair for Design
Danish design in the 1950s and 60s brought a whole new look to furniture, lighting and homeware, avoiding the hard geometrical shapes apparent elsewhere in the design world, and imbuing everyday objects with a tactile organic quality. This iconic look has survived the test of time. Arne Jacobsen’s egg chair (on top) is a prime example.

Related: Danish Designers Bring a Breath of Fresh Air to Kitchen Solitions

Danish Flair for Design
Danish pottery

Today the Danes are still at the forefront of design. Old and new companies alike – such as Fredericia Furniture, Gubi and Normann – are keen to promote new designers, revitalizing the principles of Danish functionalism and creating tomorrow’s classics. Whether in museums, conference rooms or homes, Danish design always brings a sense of elegance to everyday life.

Subtracting unnecessary elements
“It always starts with a task,” said designer Hans J. Wegner. “I never say to myself, I’m going to make a good chair.” Danish designers “subtract and subtract” unnecessary elements from products and tools to find true function and form,” said Jens Bernsen of the Danish Design Center. “Sometimes these designs even turn out to be beautiful.”

Danish Flair for Design
The iconic PH lamp

Related: Finn Juhl – The Golden Age of Danish Design

Danish design in the home
For all its elegance, Danish design is not something limited to galleries and museums. In Denmark, it is found everywhere – hotels, restaurants, cafés, offices and, most importantly, homes. Nearby every Dane, it seems, has some sort of sleek designer lamp hanging over the dinner or coffee table.

For special occasions, such as weddings, birthdays and office receptions, Danes give presents such as salad sets, candle holders, salt and pepper grinders, pot holders – even mixing bowls.

Danish Flair for Design
Normann grass clay vase

Enemy number one
“The kitchen drawer is good design’s enemy number one,” says Erik Bagger, whose wine-serving tools are well known in Denmark. Danish-designed products are meant to be used, however, meaning that Denmark probably has the most stylish contents of kitchen drawers anywhere in the world.

Danish Flair for Design
PR photo: The Arne Jacobsen suite at Radisson Blue hotel, Copenhagen

The visually striking sound system designed by Bang & Olufsen are praised worldwide, and are found in many a Danish home. Even such prosaic items as cupboard handles and other household fittings are given due attention by Danish designers. Organic shapes abound, and recently a certain amount of whimsy has crept in: witness Normann’s award-winning grass vase.

Feature image (on top): Arne Jacobsen’s egg chair. Photo: Fritz Hansen

Danish Flair for Design, written by Tor Kjolberg

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.