Since 2004, Danish design company Sebra has been designing quality furniture, textiles, toys and accessories for children.
If you have kids you are likely to have come across the distinctive colorful designs from Sebra Interior for Kids. Sebra was founded in 2004 by Mia Dela just a few years after she graduated from the School of Design in Kolding, Denmark. It was the birth of her first son Gustav which led her to establish the company. She started to decorate a room for him but did not find any children interior collections to her liking on the market and spotted the gap.
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This was the beginning of Sebra. Mia designed an innovative range of items combining traditional handicrafts such as crocheting and knitting with her own choice of colors and design. Today, a major part of the Sebra collection is handmade in natural materials, such as wood, cotton and wool.
Danish Interior for Kids
The company focuses on materials which appeal to children´s imagination and satisfy the parent´s requests for quality and creativity.
The famous Juno bed was designed by the Danish architect Viggo Einfeldt in the years 1942-43. However, the original Juno bed did not live up to modern European safety standards, so Sebra acquired the design rights in 2016 from the granddaughter of the designer and updated it. The Sebra bed retains the original appearance and the timeless lines but comply with the required standard.
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Joining forced with German PR agency
In 2018, the company joined forced with the German PR agency Melanie Syring Public Relations who is also specialized in kids PR. Melanie Syring looks after both German and international clients from the initial consultation to PR and strategy workshops and the execution of large PR campaigns and events.
An incredible sympathetic Danish company
“Sebra offers beautiful and high-quality furniture, textiles, toys and accessories for children that meet all demands of parents and young children,” says Melanie Syring. “Sebra fits into our lifestyle portfolio and it’s fun to work for the incredibly sympathetic Danish company,” the agency owner says.
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Appealing to grown-ups as well as kids
It is obviously not the kids but the parents who choose the products so Sebra creates a packaging and design that is stylish and appealing to grown-ups rather than the kids. It is, however, important that the products are decorated with cheerful colors and motifs which appeal to kids.
The PR agency states that “when you select a product from Sebra, you choose a dedicated Danish children’s interior brand that focuses on safety, functionality and quality. The Sebra range is characterized by a Scandinavian simplicity, and the majority of the collection is made from authentic materials – including wood, wool and organic cotton. At Sebra, we believe that creating a joyful home with space for children and their creativity does not mean having to make aesthetic compromises. Therefore, we have made it our vision to create quality products filled with joy for playful children and their style-conscious parents.”
“It was more the passion about my products that drove me to create my designs,” says founder Mia Dela. “It is just fantastic that so many people appreciate the things we create.”
Danish Interior for Kids, written by Tor Kjolberg