Danish Rhythm Of A Heartbeat

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Danish Rhythm Of A Heartbeat

Luxury audio brand Bang & Olufsen and fashion brand CLOT collaborate to create a limited-edition Beosound A1 speaker. CLOT is a creative movement that injects life and character into the idea of bridging the East and West. Bang & Olufsen is an iconic brand with a proud heritage of innovative sound combined with unrivalled craftsmanship and design. Together, they bring a new beat that celebrates the vitality of life, music and Chinese culture. Danish rhythm of a heartbeat wrapped in Chinese fashion.

Bang & Olufsen and CLOT share a passion for modern craftsmanship and premium materials. CLOT’s goal of bridging cultures through experiences and sensations to a new generation resonates with our own mission to design sound that sparks the senses for the ultimate listening experience”, says Christoffer Poulsen, SVP of Product Management & Brand Partnering at Bang & Olufsen.

Danish Rhythm Of A Heartbeat
In this exciting partnership, the two brands have drawn creative inspiration from the origin and meaning behind the name CLOT, which was inspired by Jamaican reggae music

Exciting partnership
In this exciting partnership, the two brands have drawn creative inspiration from the origin and meaning behind the name CLOT, which was inspired by Jamaican reggae music. CLOT Founder and Creative Director, Edison Chen, was particularly drawn to the life force of blood for this creative concept. CLOT represents a movement that brings together brands, creativity and cultures. From these shared connections, a common culture arises as art, knowledge and music, evolving and radiating outwards like a pulsating heart.

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Danish Rhythm Of A Heartbeat
CLOT Founder and Creative Director, Edison Chen, was particularly drawn to the life force of blood for this creative concept

“The rhythm of a heartbeat is like music – it’s everyone’s beat, everyone’s being. Our heart pumps blood, and our blood runs our system. It’s like the making of music and the making of art, which is actually human nature. Being able to work with Bang & Olufsen and start a journey on product creation has been fun. This is the first step and hopefully we will have a lot more products to come.” says Edison Chen, Founder and Creative Director of CLOT.

Color red holds significance in traditional Chinese culture
To realize this design concept, the aluminum grill surface of the limited-edition Beosound A1 has been tinted in a bright metallic red to represent blood cells carrying the essentials for cultural creation as it channels music to our ears. The color red also holds significance in traditional Chinese culture and was chosen by CLOT to bring the rich Eastern heritage into the modern era. Referencing the brands signature style, the CLOT logo is printed onto the speaker grill to create a daring and visual impact whilst keeping the essence of Bang & Olufsen’s design esthetic. The black leather strap has a black anthracite aluminum tag with the Bang & Olufsen laser etched on one side, and CLOT’s logo on the other.

Danish Rhythm Of A Heartbeat
Beosound A1 is the perfect portable speaker with loud and captivating bass rich sound, designed to be shared by everyone around

Beosound A1 is the perfect portable speaker with loud and captivating bass rich sound, designed to be shared by everyone around – for hours on end. Fully dust and waterproof, Beosound A1 is primed for up to 18 hours of non-stop play.

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True 360 omnidirectional sound makes this speaker the natural center of attention, while the Multipoint feature lets two devices connect and control the tunes. Beosound A1 provides crystal clear voice calls thanks to its speakerphone performance, Bluetooth 5.1 and three internal microphones give the best connection for online meetings and hands-free calls.

 

To channel the creative concept for the limited edition Beosound A1, a fast-paced and immersive animation video inspired by blood clots incorporates musical frequencies and the color red to create a visual representation of experiencing music.

The CLOT x Bang & Olufsen Beosound A1 is now launched at JUICE and Bang & Olufsen stores, online at juicestore.com and bang-olufsen.com

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Danish Rhythm Of A Heartbeat
The CLOT x Bang & Olufsen Beosound A1 is now launched at JUICE and Bang & Olufsen stores, online at juicestore.com and bang-olufsen.com

About Bang & Olufsen
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

About CLOT®
CLOT was proudly established in 2003 as a fashion label from Hong Kong with the aim of bridging the East and the West through thoughtfully designed apparel and goods. Founded by Edison Chen and Kevin Poon, the brand takes its Chinese roots to a worldwide stage and has since partnered with the likes of Nike, visvim, fragment design, Coca-Cola, Stüssy, Medicom Toy and many more. Celebrating its 15th anniversary in 2018, CLOT has solidified its international presence through its core seasonal collections sold through international retailers and our multi-brand retailer JUICE.

Expanding past just a fashion label, CLOT launched JUICE as a renowned fashion and lifestyle retailer, offering a range of curated apparel and goods. Located in major cities around the world, JUICE can be found in Hong Kong, Beijing, Shanghai, Taipei, Chengdu and Los Angeles.

Danish Rhythm Of A Heartbeat, based on a press release from Bang & Olufsen

All images © Bang & Olufsen / CLOT

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