Swedish illustrator Mats Gustafson replaces the camera to capture the spirit and beauty of Dior.
In the exquisite book, “Dior by Mats Gustafson” the watercolors and collages of Mats Gustafson replaced the camera to capture the spirit and beauty of Dior. it was a return to the elegance of fashion’s earliest mode of expression.
Here, the Dior woman is unabashedly the jazz, particularly the reader’s consideration is drawn to Parisenne comportment and mode.
In the newly released book, the Dior woman is unabashedly the jazz, particularly the reader’s consideration is drawn to Parisenne comportment and mode.
The book focuses on the heritage brand of Dior but the real question is whether or not the main attraction is the brand or the brilliant illustrator whose images inhabit the book.
While illustration was an essential element in promoting fashion in the first half of the twentieth century, photography has been the medium of choice since the 1970s. So when Dior approached Swedish illustrator Mats Gustafson in 2012 to portray its collections, it inspired to a long time collaboration.
Gustafson’s watercolor and collages are accompanied by exclusive style depictions crafted by founder Monsieur Christian Dior and riveting commentary by journalist Tim Blanks. With themes of diversity and inclusion eclipsing exclusivity set up by the old guard, Dior provides a new view on fashion in its embrace of modern times.
The prospective reader should however also be aware that the book is not about Dior in its broadest sense but honed in on a specific time frame: Dior at the hand of Raf Simons.
Mats Gustafson’s fashion and portrait illustrations have been included in numerous publications, such as Vogue and Vogue Italia, the New Yorker, and Harper’s Bazaar. His work has been exhibited internationally in solo and group shows.
Dior by Swedish Illustrator, written by Tor Kjolberg