Environment Friendly Norway Loves Plug-in Electric Cars

Environment Friendly Norway Loves Plug-in Electric Cars

Last month Norway’s plug-in electric vehicle sales notched a strong 31.7% increase, hitting 4,339 sales and an awesome 30.6% market share.

While reaching a 3% market share is difficult in most countries, Norway has long been the exception to the rule and it is now breaking more market share records. This means that almost one in every three cars sold now is a plug-in electric vehicle of some kind. That makes Norway the market with the highest rate of electric vehicle (EV) adoption anywhere in the world.

Environment Friendly Norway Loves Plug-in Electric Cars
E-V statistics for Norway

The highly anticipated Opel Ampera-e, which arrived in late May, had 230 new registrations. American automaker Tesla has so far been the winner. However, a newcomer like the Hyundai Ioniq Electric has also started contributing with new deliveries.

A Nissan Leaf driving in bus lane

Diesel’s market shares are also falling fast in the country. It now sits at ~13% as local governments are exploring restrictions on the fuel. Compared to other European countries the EV market penetration percentage is 5.1% in the Netherlands, 3.2% in Sweden, 1.3% in the UK, 1.2% in France, and 0.7% in Germany (figures from 2016).

Environment Friendly Norway Loves Plug-in Electric Cars
Electric car rally in Geiranger. Photo: Norsk elbilforening

Norway has the goal of 100% of new car sales to be zero-emission vehicles starting in 2025. As a reminder here, the plug-in electric vehicle market penetration percentage in the US was around 0.9% in 2016.

Environment Friendly Norway Loves Plug-in Electric Cars
So far, US made Tesla is the most sold E-V in Norway

15 different all-electric models are offered in Norway and while it’s more than in most other markets, it’s still not enough to cover every consumer’s needs. Norway is thus like a lab experiment for electric transport.

Environment Friendly Norway Loves Plug-in Electric Cars
Some EV taxis can also be seen in Norway. Photo: Andrew Henderson

And as new all-electric vehicles come to market within the next year, like the Chevy Bolt EV (Opel Amera E) and the Tesla Model 3, Norway could be on its way to reach the tipping point of the majority of car sales being electric.

Environment Friendly Norway Loves Plug-in Electric Cars, written by Tor Kjolberg

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.