Due to the development of Covid-19 and recent restrictions, this year’s edition of Copenhagen Fashion Week which opened yesterday, takes place as planned but will be run digitally. The two fashion fairs CIFF and Revolver are canceled due to a ban on all trade fair activities. The autumn winter 21 collection by Nynne Kunde is a celebration of women named Women For Women presented digitally yesterday.
The essence of NYNNE has been built around the idea of empowering women, motivated by the joy and excitement of creating a universe where women feel comfortable and glow with confidence. Continuing from the Spring/Summer 2021 collection, which plays tribute to the softer features and gentle expressions of women, next autumn, NYNNE continues its quest to create a community of extraordinary women lifting one another up; WOMEN FOR WOMEN.
“NYNNE has to be for all women. The garments we make have to be wearable but also inspire. I have always admired women who are fighting for what they want and I always look to classic suiting and power dressing as a starting point. For me, it’s about taking strong looks and lightening them. Subsequently encouraging more women to harness their feminine power without dressing like a man,” says Nynne Kunde.
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9 exceptional Copenhagen women
Kunde has chosen 9 exceptional women in her native Copenhagen who embody the brand and personally inspired her to be the face of the campaign. Stepping away from traditional models, the NYNNE woman collection is represented in the new world by: Anna-Sophie Hartvigsen, Camilla Cloëtta Falkenberg and Emma Bitz, co-founders of Female Invest. This innovative tech start-up’s goal is to close the gender gap by educating women on investing and personal finance. The Forbes 30 under 30 noted women at Female Invest’s helm are not only beautiful but experts in their male-dominated field.
87 years old Eva Hougaard Lauridsen still explores fashion as her creative outlet. Grandmother to Simone Steenber, – the AW21 Nynne collection photographer, Eva has been working with her granddaughter on projects and modelled for her previously.
The first set design job of Fatima Fransson, a furniture & production designer at ART OFFICIAL AGENCY was for Elle Sweden, leading to creative roles at Eurowoman, Ecco, Georg Jensen and Stine Goya as well as working on Virgil Abloh’s collaboration for Ikea.
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Josefine Nielsen & Rose, a model and first-time mother to 5-month-old Rose, Josefine, also a data ethics specialist at Erhvervsstyrelsen (Danish Business Authority) is a shining example that women can have it all.
Nanna Kunde, sister to Nynne Kunde, has been Kunde’s rock and support system since the beginning of NYNNE. Kunde admires that Nanna stays true to herself and is selfless in her care for people she surrounds herself with. She is Marketing professional at Kunde & Co.
Simone Skouby, data analytics architect at Lundbeck where she creates digital solutions for the global company, advocates for a more diverse workplace with more women in tech positions overall, leading to a more dynamic and two-sided point of view on IT solutions.
Sofie Flykt is one of Denmark’s most prominent female comedians as well as author of Gender Equality, Better Practiced as Workforce Diversity. Her stand up show ‘Grin Til Gavn / Laugh to Benefit’ toured Copenhagen to great success whilst her podcast ‘Det Værste Par’ gives a refreshingly honest take on modern life.
Autumn 2021 Color palette
This autumn’s color palette honors Mother Earth with the use of rich and dusty neutral tones throughout. Mixing flecked greens, with molten browns and timeless blacks, whites and taupes. The collection’s jacquard is bespoke for NYNNE. Inspired by architecture – notably Ricardo Bofill’s geometrical creations.
Fabrics take a soft approach
The soft approach of the season’s fabrics is highlighted by the curving structure of the stitching to actuate the female form. Natural leather skins, recycled wool, polyester and organic cotton fabrics make up the core of the collection, whilst for the first time, NYNNE has introduced velvet. Coming in the style of a gathered midi dress with a high neckline, the look is finished with a coordinating belt with a hammered silver buckle.
The famous Diana dress has been remade in a soft flecked knit dress. NYNNE remains committed to two collections a year, as an encouragement to women to transcend the endless flow of superfluous and short-term trends. With 65% of the collection being made out of recycled materials, following the ethos of buying less but better-quality, the collection has been produced within small-scale family-run mills in Europe.
The tale of two cities
Reappearing this season is the use of shearling bi-product, coming as a cropped jacket for women on the go, whilst other outerwear highlights include the brands first use of waterproof waxed cotton on a moreish trench coat. The aesthetic of NYNNE plays with the clean lines and design expertise of its founder’s Scandinavian heritage, crossed with the bold colors and vibrant persona of London – two cities Kunde has called home.
The philosophy of NYNNE explores dressing as an expression. The brand’s vision is to offer a capsule wardrobe of functional pieces that feature both the pragmatic and glamorous signatures for which Kunde’s name has become synonymous.
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About NYNNE
Nynne is a contemporary luxury brand with a focus on craftsmanship, fit and silhouettes. The brand explores dressing as a form of power and aims to uplift through glamorous, yet pragmatic clothing.
Upon graduating in 2018, Nynne Kunde was awarded ‘Womenswear Designer of the Year’ for the founder’s graduate collection and subsequently launched the eponymous label.
Scandinavian roots play a significant part in Nynne’s designs where the clean minimalistic lines are complemented with the vibrant colors and details synonymous with London’s cosmopolitan energy. The two cities balance each other out with their distinctive styles and ambience, proving the perfect inspiration for Kunde.
The label’s brand philosophy lies in the exploration of dressing as a form of power and NYNNE aims to uplift the everyday wardrobe of women globally through glamorous, yet pragmatic clothing meant to amplify confidence. NYNNE maintains a truly global sentiment and encourage women of every demographic to transcend the endless flow of superfluous and short-term trends with individual stand-out combinations.
NYNNE collections are now available at selected boutiques and department stores across Europe and Asia, including: Le Bon Marche, Nørgaard Paa Strøget, Macondo, Ron Herman and Luisa Via Roma.
Sustainability
Focusing on responsible consumption Nynne is committed to only creating two collections a year that seek to transcend seasons and trends. The autumn winter21 collection consist of at least 60% sustainable materials and is produced with small-scale manufacturers in Europe.
Copenhagen Fashion Week
“Due to the current development of Covid-19, we have been forced to cancel all physical events this time, including the trade fairs. Copenhagen Fashion Week’s show schedule and talks program is still carried out, although virtually, via our digital universe at copenhagenfashionweek.com. Even though it is definitely unwished-for, it is undeniably the right thing to do, and instead we look forward to being able to meet physically again for the August 2021 fashion week,” said Cecilie Thorsmark, CEO of Copenhagen Fashion Week.
FASHION: Women for Women in Copenhagen, written by Daily Scandinavian in collaboration with NYNNE.
All images © NYNNE