Fashionable Särö in Sweden

Fashionable Särö in Sweden

Heading south of Gothenburg you will pass the most out-of-character building on the entire coast. On the Särö peninsula, Tjölöholm castle was built in the early 20th century in an English Tudor style, with splendid Art Nouveau interior. It’s time to explore fashionable Särö in Sweden.

Instead of beaches, a dramatic landscape of rocks, inlets and islands take over at the little seaside resort of Särö, immediately north of Kungsbacka. Geographically, the peninsula, with 3,165 inhabitants (in 2010) marks the transition from the Bohuslän archipelago in the north to the long, flat Halland coast in the south, 411 km (255 mi) south-west of Stockholm, the country’s capital.

Fashionable Särö in Sweden
West coast bike tour

Related: Along the Swedish South Coast

Tjölöholm Castle was built between 1898 and 1904 by James Fredrik and Blanche Dickson. The castle is a bastion of faithfulness to traditional methods of manufacturing. Predominantly in Tudor style, the castle also boasts rare examples of Liberty & Co who were at the forefront of the Arts and Crafts Movement at the time. Modernities from the turn of the century such as electricity, central heating and a circularly flowing shower were combined to make this castle truly unique. Follow a guided tour and embark on a journey through historic grandeur.

Fashionable Särö in Sweden
Tjoloholm castle. Photo: Visit Sweden

Related: The Castles and Manors in Southern Sweden

In the early 19th century Särö was a fashionable resort, popular with the Swedish royal family. The middle class of nearby Gothenburg started to use the peninsula as a summer resort. A railway from central Gothenburg was built, and the kings Oscar II and Gustav V frequented the area during the summer. Today, Särö remains in a time warp and is an affluent suburb of Gothenburg and Kungsbacka.

Now the older part of the town of Särö is located on the peninsula of the same name and is a villa community with several centuries-old villas. You can walk along the Strandpromenaden and through the nature reserve Särö Västerskog, one of the oldest oak woods on the west coast.

Fashionable Särö in Sweden
Åsa sea bath Vitasand. Photo: Visit Sweden

Related: East of Leden in Sweden

There are several Unesco world heritage sites nearby. The closest heritage site is Grimeton Radio Station, Varberg in a distance of 33 mi (or 53 km), South-East.

Fashionable Särö in Sweden, written by Tor Kjolberg

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.