“Our mission is to give the Chinese consumers a chance to get to know H. C. Andersen and Denmark a little bit better, “ says Morten Klæstrup, chief operating officer in Fairytale Company of Denmark.
The gift giving culture in China is powerful. The right gift, based on the right background, and with the right empathy and understanding for the Chinese culture and needs, can be crucial and embraces many good and giving relations in many years to come,” states the company on their homepage.
“Even if there already are many foreign players in the premium Chinese chocolate market – such as Lindth, Godiva and Neuhaus – none of them has a story to tell like we have – there is nothing extra about them,” says Klæstrup.
Also Danish premium chocolatier Michelsen hopes to break into China after teaming with the start-up company that produces the hollow H. C. Andersen Fairytale book containing handmade Danish chocolate.
The Fairytale Company has exclusive rights to market its product in China via a partnership with the Hans Christian Andersen Museum in Odense and the Sv. Michelsen’s handmade chocolate.
By Tor Kjolberg