The outerwear brand Norwegian Rain, created 2007 in the rainiest city of Europe, Bergen in Norway, is today available worldwide in 114 stores across 15 countries. Their first location outside of Norway was London’s St James’s. Let it rain – Norwegian rain-
Tailor and designer T-Michael and business graduate Alexander Helle created the waterproof, extreme outerwear concept Norwegian Rain, inspired by Japanese sensibility and rainy life in Bergen where it’s raining 2 out of 3 days.
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Let it Rain – Norwegian Rain
This autumn’s collection strikes a balance between the utilitarian functionality of the brand’s raincoats and contemporary men’s style. The garments are waterproof, stylish, effortless, technical and textured, always with the well-being of the wearer in mind. You might think the brand was born out of need, but really, it’s stylish too. The two entrepreneurs fuse fine tailoring techniques with 100 % waterproof eco fabrics to create raincoats that don’t look like raincoats. The high tech is hidden!
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Focus on rainwear
If you reside in Europe most major cities suffer with plentiful rainfall, year-round, so we can’t help but admire Norwegian Rain’s niche focus on rainwear. And trying to remain dry and “cool” – and by cool, I mean seriously stylish – during these months is a difficult task. Sure, items such as the traditional trench coat are a timeless option for the sartorially-inclined gentleman, but for those seeking something a little more unique – a little more edgy – Norwegian Rain should be your first port of call.
Let it Rain – Norwegian Rain, written by Tor Kjolberg
Feature image (on top): Tailor and designer T-Michael and business graduate Alexander Helle