Nordic Hotel Chain Launches Climate Fund

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Nordic Hotel Chain Launches Climate Fund

Nordic Choice Hotels launches its Climate Fund to accelerate its sustainability work. The fund is intended to finance the development of climate-friendly solutions for the hotel industry with the aim of creating a greener future. Now, the Nordic hotel chain launches climate fund.

“For us, sustainability has always been at the top of the agenda. We want to pave the way, be a rebel and a challenger in the industry. We do not want to sit and wait for the EU to come up with new climate regulations, we want to drive the development of these instead,” says Harald Bjugstad-Holm, sustainability director at Nordic Choice Hotels.

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Green Stay Project

Nordic Hotel Chain Launches Climate Fund
Harald Bjugstad-Holm, sustainability director at Nordic Choice Hotels.

Money to the climate fund comes through various initiatives – including the Green Stay Project, where you as a guest can choose to say no to room cleaning and donate money to the climate fund. On average across all Nordic Choice Hotels, each room cleaned generates 23 liters of water, energy consumption of 1 kwh and 6 ml of chemicals, in addition to the climate impact from dry cleaning of sheets and towels. By renouncing cleaning, guests therefore contribute in two steps to a more sustainable world.

Related: Sweet Dreams in Scandinavian Hotels

Driving the technological innovations forward

Nordic Hotel Chain Launches Climate Fund
“With a clearer goal and management of the climate fund, we will be able to run larger and more successful sustainability projects, ” says Bjugstad-Holm.

“With a clearer goal and management of the climate fund, we will be able to run larger and more successful sustainability projects. We will be able to work more actively with hotels to reduce their climate footprint, and work more strategically and long-term with suppliers to reduce our carbon dioxide emissions. And by doing so, we drive technological innovations for the hospitality industry forward,” says Bjugstad-Holm.

Related: Classical Post Office in Copenhagen will be converted into Luxury Hotel

Nordic Choice Hotels

Nordic Hotel Chain Launches Climate Fund
Nordic Choice Hotels, Fredrik Stangs gate, Oslo.

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region with over 200 hotels and 15 000 employees in the Nordic and Baltic countries. The company markets the Comfort Hotel, Quality Hotel, Clarion Hotel and Clarion Collection chains, as well as 39 independent hotels and the long-stay brand Strawberry Living.

Nordic Hotel Chain Launches Climate Fund, based on a press release from Mynewsdesk.

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.

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