Sustainable Brand Index is Europe’s largest independent brand survey on sustainability. The study has been conducted annually in Norway since 2013. In the 2022 study, a nationally representative sample of 11,600 Norwegians aged 16-75 were interviewed between December 2021 and February 2022. This year, Finn.no took over the position as Norway’s most sustainable brand. Consumers rank the digital shopping site higher than IKEA. Here’s the list of Norway’s Most Sustainable Brands 2022.
2021 was the first year Finn.no was included in the study’s brand selection. Then, it ended up in a strong fourth place, but this year, it passes giants like IKEA and Tine. According to the study’s founder, a key reason for Finn.no’s win is an increased focus on Circular Economy in Norway.
“The Circular Economy, especially sharing and buying second-hand, has climbed higher on the agenda in recent years. Awareness of services like Finn.no has therefore increased and Norwegians are clearly positive about the difference they can make themselves by using them,” says Erik Elvingsson Hedén, founder of Sustainable Brand Index.
Among the brands increasing the most in the study since last year are Swedish fashion chains KappAhl (+115 rankings) and Lindex (+103 rankings), Swedish e-tailer Lyko (+103 rankings), coffee brand Joh. Johannson Kaffe (+101 places) and white goods chain Elon (+92 places).
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The brands that lose the most are Peppes Pizza, which drops 145 places, and Agder Energi and NorgesEnergi, which drop 133 and 130 places respectively since last year.
A total of 265 brands in 25 industries were assessed on their perceived performance across the 17 global sustainability goals.
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Other significant changes are that Q-Meieriene beats dairy giant Tine in the food industry, whereas Coop pushes down Kiwi from the top among the grocery stores.
TOP 10 SUSTAINABLE BRAND INDEX 2022
INDUSTRY WINNERS – SUSTAINABLE BRAND INDEX 2022
Finn.no – E-commerce
IKEA – Furniture & decoration
Q-Meieriene (NEW) – Food
Coop (NEW) – Grocery Stores
Stormberg – Clothing & Fashion – Brands
Vipps – Banks
Quality Hotel (NEW) – Hotel
Flytoget – Transport
Apotek 1 – Pharmacies
Posten – Logistics
The Body Shop – Beauty
Telenor – Telecommunications
Clas Ohlson (NEW) – Hobby & Leisure
NorgesGruppen – Consumer Goods Companies
BKK (NEW) – Electricity & Heating
Miele – White Goods & Electronics – Brands
KLP – Insurance & Pension
Volvo (NEW) – Automotive
Joh. Johannson Kaffe (NEW) – Beverage
Lindex (NEW) – Clothing & Fashion – Stores
Kaffebrenneriet (NEW) – Restaurants, Cafés & Take-away
Elkjøp (NEW) – White Goods & Electronics – Stores
Fjord Line (NEW) – Travel & Tourism
Widerøe (NEW) – Airlines
Shell (NEW) – Fuel
THE 10 BRANDS CLIMBING THE MOST – BRAND + NUMBER OF POSITIONS
Joh. Johannson Kaffe +101
Waynes Coffee +85
THE 10 BRANDS LOSING THE MOST – BRAND + NUMBER OF POSITIONS
Peppes Pizza -145
Agder energi -133
Circle K -121
Pierre Robert -92
Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Norway. The study is based on research among Norwegian consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2022 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.
You can download the full report here.
Norway’s Most Sustainable Brands 2022, based on a press release from Sustainable Brand Index
Feature image (on top): © Sustainable Brand Index