Norwegian Tourism Prize 2015


Lyngfjord Adventure, Tromsoe, North Norway, was rewarded the Norwegian Tourism Prize 2015 yesterday. The Tourism Prize is awarded by Innovation Norway and consists of a cash award of NOK 250,000. The announcement was made by Cathrine Pia Lund, director of Brand Norway/Innovation Norway

Lyngfjord Adventure has offered Arctic adventures since 2007, and visitors can enjoy a combination of outdoor activities and Northern Lights experiences every day and evening during the winter season – seven days a week.
The activity center Camp Tamok provides guests with crisp Arctic air, silence, untouched wilderness and once-in-a-lifetime experiences.

“Lyngfjord Adventure has created values to the company as well as to the local community – and with national engagement,” said the jury.  “The team has focused on economy, security and sustainability and has managed to attract an international audience.” More than 10,000 foreign visitors have enjoyed the services of Lyngfjord Adventures.

“It’s an honor to receive the Norwegian Tourism Award 2015,” said founder and chairman Hans-Olav Eriksen. “When we started to play with the thought of making an Arctic attraction several years ago, we knew nothing about tourism, and there were no benchmarking reports to guide us. It was purely enthusiasm, teamwork and trial and error.  The only thing we knew was stated in a report we had read, saying that tourism was the least profitable business in the country with the least knowledgeable employees.”

The prize of NOK 250,000 will be used to further improve the product and cooperation with the benevolent municipalities.

Read more about Lyngfjord Adventure here.

The Norwegian Tourism Prize was awarded for the 7th time.

The two other finalists were Destination Røros and Svinøya Rorbuer, Svolvær.

Feature image (on top) shows founder and CEO Hans-Olav Eriksen, Lyngfjord Adventure (in the middle), Cathrine Pia Lund, Brand Norway/Innovation Norway (left) and  Per-Arne Tuftin, manager Tourism, Innovation Norway/(right). Photo: Audun Pettersen.

All other images, Lyngfjord Adventures.

Norwegian Tourism Prize 2015, written by Tor Kjolberg