According to a customer survey conducted by Opinion for Destinaston Trysil, as many as 25 percent of Norwegians over the age of 18 have never skied downhill or on a ski board. Now, Destination Trysil seeks to do something about this and is looking for a Norwegian who is not born with skis on. Learn more about Norwegians who are not born with skis on.
Trysil consists of four contiguous ski areas with 78 kilometers of skiing pleasure spread over 68 well-groomed slopes in three directions. Now, Trysil wants to recruit more Norwegian skiers. In the survey conducted by Opinion in November 2020, Trysil mapped Norwegians’ alpine skiing experience.
“We think the proportion of Norwegians who have never skied on skis or boards is too high. Think of all the skiing, mastering and nature enjoyment they miss,” says Gudrun Sanaker Lohne, who is tourism manager at Norway’s largest ski resort.
Nature experiences and health benefits
Trysil wants more people to discover how much fun it is to go downhill skiing, and is now looking for Norwegians who are not born with skis on their feet. “Trysil is the place where everyone finds slopes that suit their level. That’s why we now are looking for Norwegians who have never skied downhill or on a ski board. Together with either family or friends, we invite the chosen one to a dream ski holiday in Trysil,” says Turid Backe-Viken in Skistar Trysil.
“We believe that everyone can enjoy alpine skiing. On skis, you get nature experiences and happy memories with your family. The health benefits of skiing may not be something that many people think about when they enjoy themselves on the ski slopes, but it’s also a fact.”
Experience the pleasure of skiing with ski instructors
A newbie will receive ski passes, free ski rental and all meals covered, not to forget SPA, sleigh rides and a stay in ski hotels right on the ski slopes. And the Norwegian who is not born with skis on his feet will of course be guided by ski instructors.
“Ski instruction is underestimated by Norwegians. Only six percent of the customers of Trysilguidene, a team of ski instructors in Trysil, are Norwegians. Because Norwegians believe they are born with skis on their feet,” laughs Backe-Viken.
“The truth is that ski instructors are important whether you are a beginner or experienced, and now more Norwegians understand the importance. Sweden and Denmark have been doing this for many years. The same survey from Opinion shows that 66 percent of Norwegians have not experienced an alpine skiing holiday for the last three years. Norwegians do not have the same tradition as the Swedes and Danes who often travel several generations together on a ski holiday, and often several times a year.
Related: Telemark Skiing
“We believe that more Norwegians will try skiing holidays for the first time this season, since they due to the corona situation cannot enjoy their southern European holidays or city weekends. And should it be a year for beginners or rusty skiers to take the trip to Trysil, it’s the present season,” says Backe-Viken.
“There will be plenty of space in Norway’s largest ski resort this year, which in a normal season has 80 percent foreign visitors. And we have prepared well for a safe winter with a focus on infection control from all players in the Trysil area.”
Norwegians Are Not Born With Skis on Their Feet, based on a press release from Destination Trysil
Feature image (on top): Photo by Johan-Huczkowsky-Skistar-AB.