Fjords, mountains and natural phenomena top the list of what foreigners associate with Norway.
Innovation Norway conducts weekly surveys in Norway, Sweden, Denmark, the UK, Germany, the Netherlands and France. Their purpose is to discover the perception of Norway as a holiday destination and the likelihood pf the respondents visiting Norway on holiday.
Among other things, the respondents are asked to write down the first thing that comes to mind about Norway as a tourist destination and holiday experience in Norway. They are asked to give their opinion in a number of statements related to holidaying in Norway.
The strongest association that most people have to Norway is fjords. Many people associate Norway with nature, fjords, mountains, cold and the northern lights. Many people also think of Norway as being a good place to pursue outdoor activities.
Related: Food and Drink in Norway
At the same time, the survey shows that more people will come here if they think that a holiday in Norway offers something more. The fact that a holiday in Norway can also offer exciting city life, culture and history, good food and local specialties is a plus.
During the last two years, more people have agreed with the statement that Norway is a suitable place for good food and local specialties, exciting city life and stimulating culture and history. In the same period, Norway has also strengthened its position as a country with good opportunities for cycling, hiking in the countryside and winter activities such as skiing and snowboarding.
Perceptions of Norway as a Holiday Destination is an excerpt from the report “Key figures for Norwegian travel and tourism 2016, issued by Innovation Norway.