The Danish town Billund is the home of Lego HQ and prides itself with the name “the Danish capital of children”. The Wow-park there has ambition to become the most child-friendly place in the world. The brand-new attraction, a treetop wonderland, includes giant bouncy balls, suspension bridges, swings, nets in the sky and ziplines and is the largest of its kind in Denmark.
In the wild forest just outside Billund you’ll find cool challenges, fun experiences and good times for the whole family. Spanning an area of over 40 soccer fields, the park provides plenty of open space and fresh air, featuring sky-high fun in the wilderness set to a chorus of happy laughter and beautiful birdsong.
Related: Family Fun in the Lego Dreamland
Two brothers wanted to recreate their idyllic childhood
The two brothers, Jacob and Aage Hindhede, who founded the Wow-park, grew up on a farm in Western Jutland. When they became parents, they wanted to recreate their idyllic childhood of playing outdoors and swinging in trees. In 2013 they founded the first treetop park in Skjern in western Denmark, attracting more than 40.000 visitors a year. The new park is three times bigger than the one in Skjern.
Elevated levels of fun and excitement
In the Wow-park, you’ll find elevated levels of fun and excitement. You can even try the new 40-meter-long toboggan chute from the tower – where sledding is easy, all year round. “We knew it was really good for kids to be in nature and to get them off their screens,” says Jacob. “You can just feel it in your stomach: that outdoor magic – and we wanted that for our kids.”
Billund aims to encourage families to spend more time outdoors by offering fun and games at an “upper level”. At Wow Park you move around way above the ground, through tree houses, bouncing GIGA-nets, zooming zip lines and wild Tarzan swings.
Not everything is above the ground
The best thing is probably that you can spend your day romping about, unaided, unsupervised, without any of the normal queuing at kid-angled attractions. Not everything, however, is above the ground. You can explore the underground caves, where you can crawl around on your hands and knees to discover lots of winding tunnels and secret cubbyholes. Or what about venture into the maze, where the challenge is to find your way through the willow forest and the giant wooden labyrinth? In the Water World you can sail small ships in mini rivers, play with locks, build dams, fill and raise buckets, and even alter the flow of the rushing water.
Grill your own food
At the food court you may enjoy reasonably priced and healthy food, or you can bring your own. On the campfire sites, where firewood is provided, you have the opportunity to toast your own food, sitting on a felled tree trunk, a good example of Danish coziness or ‘hygge.’
Sky-High Fun in the Danish Capital of Children
The structures of the Wow-park are designed to disturb the environment as little as possible. The guiding principle has been that “nature was here first”. The real landmark of this project is the tall trees as a contrast to the colorful world of Lego bricks.
Sky-High Fun in the Danish Capital of Children, written by Tor Kjolberg