It is necessary to reduce the negative impact consumption has on our climate, our environment, and our health. Yaytrade is the marketplace for environmental conscious rebels from all over the world, the web’s top spot to buy and sell pre-loved fashion and lifestyle products from fellow community members, ambassadors and sustainable brands. Find out more about these sustainable Scandinavian rebels.
Selling clothes that you no longer wear is good for both the environment and your wallet. Yaytrade recently announced a new strategy, taking aim at the issue of over-production in the fashion retail business. By partnering with premium fashion brands, like Filippa K, to sell off overstock, samples, and returns, Yaytrade has turned a fashion industry headache into a business opportunity – at the same time supporting the circular economy.
Yaytrade was founded in 2017, with the site debuting by the end of the year. In just a short amount of time it has built up a formidable user base and an impressive stable of some of Sweden’s biggest influencers.
Emil Franzén, one of the sustainable Scandinavian rebels, recommends buyers to spend an extra penny on items made from authentic materials that you know will last a long time. Leather for instance is always durable. For shoes you wear often, remember to clean and waterproof them, then they will always look fresh even after a few years.
At the 2020 Swedish Design Prize gala, Yaytrade was honored for its creative platform design. The award ceremony took place digitally, broadcasted live from Gothia Towers in Gothenburg where Yaytrade won the silver medal in the e-commerce category.
When Filippa K offered Yaytrade samples, returns, and outgoing stock from more than 5 seasons, 80% of the inventory was sold in just 3 days.
Matilda Zimmerman is CMO at Yaytrade and one of the Scandinavian rebels. She’s the one who is coming up with crazy ambitious ideas and making them come to life. She is also accountable for driving brand and performance impact for the marketplace powered by the reach of influencers and a loyal community of sustainable rebels & brands.
In a survey commissioned by Oxfam in 2019, almost nine in 10 adults said they happily bought used items, with one in eight claiming to get more satisfaction from buying second-hand than brand new.
“We need to adjust our way of producing and consuming goods and services in order to become more sustainable,” says Emil Franzén and admits he is completely new to selling goods second hand. But one thing he has learned is to stop holding on to things that he never wears – things he knows that someone else could enjoy.
Sustainable Scandinavian Rebels, written by Tor Kjolberg
All photos © Yaytrade