Swedish Online Second-Hand Shop Sets Out On An International Journey

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Swedish Online Second-Hand Shop Set Out On An International Journey

Fashion retailer H&M Group launched Sellpy, its majority owned Swedish online second-hand shop in 2014. Now, the Swedish online second-hand shop sets out on an international journey by launching Sellpy in Germany.

Sellpy is a service and e-commerce platform for second hand goods in Sweden and the company is making it as easy as possible for customers to give old items a second life and make room for new favorites.

Swedish Online Second-Hand Shop Set Out On An International Journey
The fashion giant H&M now bets on shoppers outside Sweden trending towards more sustainable consumption
Saving valuable resources for our planet
“Every garment, that is bought second-hand, saves valuable resources for our planet. As Sweden’s largest online shop for second-hand we want to empower everyone to live circular. So, we make it super easy to give articles a second chance”, says Michael Arnör, CEO Sellpy.

Related: One of the World’s Largest H&M Flagship Stores in Oslo

The fashion giant H&M now bets on shoppers outside Sweden trending towards more sustainable consumption. Sellpy manages all the activities in the sales process right from items picked up from sellers to selling and shipping.

H&M has given a new home to more than 5 million items since the launch in 2014. Their website states that Sellpy is a “young, passionate group of around 40 people working in the Stockholm office and another 330 in its production facilities.

Sustainable consumption
The change from a linear to a circular textile economy leading to sustainable consumption is an integral part of H&M Group’s sustainability work. New business models in the areas of rental, repair and re-commerce play just as an important part as investments in research and development of new recycling technologies and materials. H&M invested in Sellpy in 2014 and now holds a 70 percent stake.

Related: World’s First Recycling Mall – in Sweden

Customers can either shop from a broad range of second-hand goods or re-sell their loved articles. Now they are launching in Germany, making it possible for more customers. In a press release last May, Sellpy announced that it would double its warehouse capacity in Sweden, to near eight million items annually, due to strong demand. Since 2014, more than six million items have been sold through the platform.

Swedish Online Second-Hand Shop Set Out On An International Journey
Thorsten Mindermann, Country Manager of H&M Germany
The first step on an international journey
“We see that the awareness and demand from our customers for sustainable fashion is constantly growing and is now probably greater than ever. That’s why we’re particularly pleased to be able to offer a new sustainable way of buying and selling fashion, in collaboration with Sellpy”, says Thorsten Mindermann, Country Manager of H&M Germany.

Related: Exporting Trash to Stockholm

“We’re excited about Sellpy’s first step on their international journey which we support with our investment and strategic partnership,” adds H&M Group CO:LAB head Nanna Andersen.

Swedish Online Second-Hand Shop Set Out On An International Journey
Times Square H&M store at night.
Swedish Online Second-Hand Shop Sets Out On An International Journey
The second-hand market is one of the fastest growing economic sectors within the fashion industry and offers a sustainable, modern and personalized offer and shopping experience for consumers.

Seeking to improve its environmental credentials and tap into consumers’ growing concerns about the environmental cost of fast fashion, H&M has in recent years launched trials such as vintage clothes sales and party dress rental.

Swedish Online Second-Hand Shop Sets Out On An International Journey, written by Tor Kjolberg

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