Discover top 7 Scandinavian influencers, from gaming to fashion icons. Dive into their stories and see how they’re making waves across social media platforms.
Top 7 Scandinavian Influencers
Dive into the captivating world of best Scandinavian influencers, from a gaming champion handpicked by Twitch influencer marketing agency to fashion icons, and discover the personalities that are shaping conversations in the digital sphere.
Note: many of the influencers mentioned have a strong presence across multiple platforms, providing an advantage for brands looking to execute cross-channel campaigns and keep up with these influencer marketing trends. So, let’s get started.
Emil Pathric William Christensen, known by his in-game moniker, “HeatoN”, stands as an iconic figure in the esports world. Hailing from Sweden, HeatoN’s proficiency in the game of Counter-Strike garnered him widespread acclaim, earning him a reputation as one of the best players the game has ever seen. As the captain of Ninjas in Pyjamas (NiP), he demonstrated leadership both in-game and off the battlefield.
In addition to his storied career in Counter-Strike and esports management, HeatoN also boasts a substantial online presence, with over 115k followers on Twitch and 71k followers on Twitter. This showcases his lasting influence and continued relevance in the world of gaming and streaming.
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Emma Ellingsen is a renowned beauty guru and model from Norway. She initially launched her self-titled YouTube channel in 2014 and, after a brief hiatus, rejuvenated her platform in the Spring of 2016. Her channel, which has garnered over 420,000 subscribers, offers a rich blend of makeup tutorials, travel vlogs, Q&A sessions, and intimate personal stories.
Emma’s authentic approach to content has also made her a significant presence on Instagram, where her style and travel snapshots have captivated more than 600,000 followers. In 2021, she even collaborated with Fanta for an advertisement on her Instagram. Beyond her social media presence, she’s an entrepreneur with her beauty line, “Emma Ellingsen Beauty.”
Marianne Theodorsen is a standout figure among Scandinavian Instagram influencers. Based in Norway and with an impressive 216K followers on Instagram, she’s recognized for her unmistakable style marked by orange eyeshadow and eclectic, mismatched patterns. Vibrant and constantly evolving, Marianne makes a statement with her colorful accessories and clothing.
Beyond just style, Theodorsen aims to shift the fashion narrative. Instead of succumbing to the allure of transient trends, she champions the beauty of timeless craftsmanship, prompting her community to value and invest in lasting fashion pieces.
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Matilda Djerf is one of the prominent Scandinavian fashion influencers. At 26 years old, she has become a notable social media figure with 3 million followers on Instagram. She also co-founded the fashion brand, Djerf Avenue, with her boyfriend, Rasmus Johansson, in 2019. In 2022, it made $34 million in sales.
Beyond her influence in the fashion industry, Djerf’s Scandi-inspired lifestyle and her iconic TikTok haircut have garnered significant attention.
At just 28, Swedish Linda-Marie has already carved out an impressive niche for herself in the digital realm. As a body-positive lifestyle influencer, she uses her platform to promote self-love and acceptance, empowering countless individuals along the way.
Though she has a presence on multiple digital platforms, one of her notable affiliations is with Zalando, which she regularly endorses on Instagram. This collaboration is just a glimpse of her influence and reach. Moreover, the unique preferences of her followers hint at a diverse and engaged community. With affinities towards brands like Yankee Candle and Live Nation, it’s clear that Linda-Marie’s influence extends beyond just body positivity and touches on various aspects of lifestyle and entertainment.
Pernille Teisbaek is a scandi influencer with 1,4 million followers on Instagram, where she shares her quintessential style. A mother of four, interior designer, and author hailing from Copenhagen, Teisbaek is known for her love of neutral colors, blacks, and timeless pieces. At 33, she focuses on sustainable fashion reflecting the eco-conscious mentality of Scandinavia.
Her commitment to the environment extends to her lifestyle choices and is a central theme in her book, “Dress Scandinavian: Style Your Life and Wardrobe the Danish Way.”
Kenza Zouiten Subosic
Kenza is a Stockholm-based fashion blogger of Swedish-Moroccan descent, celebrated for accolades like “Personal Blog of the Year 2013” and the “Look of the Year” at the 2015 ELLE Awards. She has a following of 1.8 million on Instagram and over 265K on YouTube, where she delves into her life as a mom to three boys, stands out as one of the biggest Scandinavian fashion influencers, and shares her journey as a businesswoman.
Top 7 Scandinavian Influencers: From Gaming to Fashion Icons – Conclusion
As showcased by the array of Scandinavian influencers, their impact extends beyond just their follower counts. They offer authentic engagement, fostering communities that trust their opinions and insights. For the gaming industry, partnering with influencers can amplify brand messages, drive user acquisition, and create lasting brand loyalty. This article covers everything needed to choose the best influencers for your game.
Top 7 Scandinavian Influencers: From Gaming to Fashion Icons, written dedicatedly for Daily Scandinavian by author, creator and marketer Julia Shandrokha. Julia makes content that helps you understand things better and see the real value.