Totally Swedish in London


Yes, there is shops in London called Totally Swedish. It was founded by Annethe Nathan and Teresia Bergsand in 2005. Initially their intention was to build an online shop only, but when the opportunity to acquire premises in central London, they decided to open a real Swedish Affär. Totally Swedish has since become an important part of the Swedish community in London, and the company has now two shops in London.

Teresia Bergsand who lives in Gothenburg is no longer a partner in Totally Swedish but is always there to help out when needed in PR and Marketing. She and the company are spreading the word about Swedish food, children’s products and handicrafts to London’s various communities in the way that others have so successfully made Sweden number one for design. They are also selling books and magazine, so it’s a great place to explore.

Totally Swedish in London
Totally Swedsih

The interest and fascination for Sweden and all things Scandinavia seems to be on a rapid upwards rise. Hectic London is today home to more than 100,000 Swedes and is often called Sweden’s fifth biggest city by the Swedes themselves.

Totally Swedish in London

If you are walking from the North end of part of Marylebone High Street, you will discover that the street is home to numerous of Swedish stops, not least the Swedish embassy and the century-old Swedish Church. On your right side, however, you’ll find Skandium, filled with all things Scandinavian, from the most influential furniture designers to salty liquorice.

On nearby Dorset Street you’ll get the smell of cinnamon leading you to a branch of the Nordic Bakery. It has become one of London’s favorite cafés and a great spot for a ‘fika’.

Totally Swedish in London
Scandinavian Kitchen

A slightly different range is available at the far east side of Marylebone. –Head to Scandikitchen on Great Titchfield Street for a delicious Scandi lunch, complete with Swedish meatballs and delicious brownie called kladdkaka.

If you want to practice your Swedish, the Swedish pub Harcourt Arms on Crawford Street is the right place.

Totally Swedish in London

Heading for Covent Garden, you may have some of the best cinnamon buns or Princess cakes in London at Bageriet, also ideal for a takeaway treat.

In the same area SugarSin includes a whole aisle dedicated to liquorice in all its forms.

Totally Swedish in London

Originally founded in New York, Aquavit has recently opened a new all-day bar and restaurant in London, with authentic Swedish food and snaps, including of course aquavit.

If you are looking for a sports bar, head to Kosmopol on Fulham Road, where Fredrik Olsson have been the manager for over 13 years.

Totally Swedish in London
Rök Smokehaouse Bar and Restayrant, Shoreditch

Enjoy Scandinavian-inspired food and drinks at Rök Smokehouse.

Swedish classic dishes are served at Stockholm Deli.

Summer With Monika in Hoxton is a great little cafe with a tiny shop section selling Swedish groceries.

Totally Swedish in London
Blabaer (means Blueberry)

Fika in Blåbär in Putney. Lovely place and good food.

When it’s time for a workout you should absolutely go to Swedercise with Friskis & Svettis London.

Totally Swedish in London
Hej Coffee

All essential Swedish products are on sales in the causal small café Hej Coffee hidden in the square.

Totally Swedish in London
Garlic and Shots

If you want to meet Swedes go to the Swedish church or Garlic & Shots on Frith Street.

An expert on Swedish hair is Swedish Nadia Jönning and Australian Steven Riashi who own the salon Jønning & Riashi a salon at Goodge Place.

And should you be really homesick, there are not less than 4 IKEAs in London.

Compiled by Tor Kjolberg

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.