It’s the classic story. When Danish theater designer Lilla Bang Jørgensen had children, she had an idea. She took a course for start-ups and wanted to create clothes that not only made parents happy, but also motivated children to play, do theater and transform themselves. She established the UBANG universe in 2006. Learn more about the Danish designer – from theater to kids wear.
From conception, UBANG has consistently stood by the belief to create designs that promote the imaginations of children and allowing them the possibilities for further play.
“The playful concept has proven to be exceedingly sustainable. When I founded UBANG, children’s wear with built in sensory play details was very unusual, but thankfully it is much more accepted and an attractive part of kids’ fashion today,” says Ulla Bang Jørgensen, designer and owner of UBANG.
Danish kids’ wear brand UBANG is a tribute to free and unrestrained play because clothes are about more than just keeping warm!
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Bang Jørgensen makes clothes that ‘talk’. A sweater arm is an elephant’s trunk, an arm is a monkey’s tail, or the socks are small, cute snakes that children can use as hand puppets. All in bright, strong colors. Of course, with organic made label.
She was born in Copenhagen (1969) from an artistic family. Her father was a sculptor and her mother a teacher and jewelry designer. Lilla trained for 3 years as set designer at Wimbledon School of Art in London and graduated with a BA in set design in 1996. With a background in theater design and a lot of experience from puppet theatre, she found it natural to design products that tell a story and stimulate the imagination.
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“We’re adults for most of our lives, but children for only a few years – which is why they should be cherished”. This is the philosophy Ulla Bang Jørgensen taps into as her driving force when creating a new collection.
Many people probably think that her clothes are very educationally correct, but Bang Jørgensen seems not to care at all.
Today, UBANG is an international success with shop presence in 12 countries all over the world, including Germany, Japan, South Korea, Saudi Arabia, and France.
Danish Designer – From Theater to Kids Wear, Tor Kjolberg reporting