Norwegian designer Torunn Gullaksen and creative director, writer and model Betty Bachz, founded sunglass brand Møy in 2017. Since then, the brand has developed a niche following and customer base with its distinguishably unique designs with uncompromising quality. Learn more about the exclusive eyewear brand with Scandinavian heritage.
The founders aimed to create exclusive sunglasses for a more inclusive world. The sunglasses has been named as the independent eyewear brand to watch by British Vogue and worn by the likes of supermodels and A-list celebrities alike, such as Kate Moss, Jourdan Dunn, Tina Kunakey, Phoebe Dynavor and Nathalie Emmanuele.
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MØY – a virgin in mind and spirit
Translated from Norse, MØY means a young woman, someone who is open to new ideas; a virgin in mind and spirit – a philosophy expressed by its bold output. The brand specializes in designer eyewear exclusively handcrafted by artisans in Japan with materials sourced from Italy. The brand has a strong focus on sustainability and is committed to respect our planet and deliver eco-friendly collections based on 100% recyclable and biodegradable bio-acetate frames combined with bio-nylon lenses.
With a Norwegian design team working alongside Betty, the sunglasses are grounded in Nordic style, combined with a playful 1970s spirit. Further inspirations come from Betty’s interest in the role and reputation of femme fatales throughout history, the later days of the golden age of cinema, and ancient Egyptian artistry.
Nordic design – Japanese craft
Today, Møy’s sunglasses are inspired by retro styles and crafted by Japanese artisans at Studio Pantechnicon. The glasses are equipped with transparent lenses.
“We prefer to see the eyes of the person we are having a conversation with, even in bright sunlight, it feels more honest,” Gullaksen said in an interview when the brand was launched. “In these days of so much lying in politics, there’s just no room to hide.”
Exclusive Eyewear Brand with Scandinavian Heritage, written by Tor Kjolberg