Feel Like a Celebrity Wearing Swedish Jewelry

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Feel Like a Celebrity Wearing Swedish Jewelry

The successful Swedish jewelry brand Charlotte Bonde, established in 2010, is owned by designer Charlotte Ihre (her maiden name). She describes her design style as classic and organic, with classic lines combined with a modern twist. The result is a radiant blend of the past and the future.

Seen often on celebrities in Sweden, and a firm favorite of Princess Victoria, they stand out in their originality, something hard to achieve in today’s highly saturated jewelry market.

Feel Like a Celebrity Wearing Swedish Jewelry
Princess Victoria wearing Charlotte Bonde Jewelry

Over half a century ago, Charlotte’s mother was raised in the family business designing women’s clothing and running the famous Ohlssons Fashion Store in Malmø, Sweden.  Also her grandparents were entrepreneurs in the fashion industry which inspired her in a sense that nothing is impossible, hard work matters and personal style is in her mind rather than fleeting trends. The creative family history served as an important source of inspiration for Charlotte.

Feel Like a Celebrity Wearing Swedish Jewelry
Irma Palace Amazon earrings

Her love affair with oriental architecture, with its graphic elements and rich designs, is another strong influence. Charlotte Bonde has earned a lot of credit from fashion magazines both in Sweden and abroad.

Feel Like a Celebrity Wearing Swedish Jewelry
Charlotte Ihre

Charlotte Ihre’s inspiration originates mostly from architecture, and explains that she usually finds stimuli through natural materials, shapes and textiles. She is also inspired by the iconic Swedish silversmith Wiwen Nilsson, known for his geometric and timeless designs. Charlotte Bonde Jewelry is pure eye candy.

Charlotte aims to design creatively, while still making jewelry that is easy to wear and not too pretentious. Her pieces range from small to large and from artistic to commercial. With inspiration from the past in architecture, history and the present fashion and art the collections has grown with bold, sovereign jewelry embracing individuality.

Charlotte Bonde opened her exclusive shop in Riddargatan in Stockholm and today the brand is available at leading department stores in Stockholm and other major cities.  But even if you don’t have a shop close to where you live, you needn’t worry – you can easily buy her pieces from her online store.

Feel Like a Celebrity Wearing Swedish Jewelry
Charlotte Bonde has earned a lot of credit from fashion magazines both in Sweden and abroad. Here a cover story in German Elle

She continues to illuminate the artisan family tree. Charlotte Bonde is a brand where every collection has a history and a tale to tell.

Wearing Swedish Jewelry Like a Celebrity, written by Tor Kjolberg

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.