Ice-cold Tradition is on Fashion Again in Sweden

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Research shows that winter bathing is good for both body and mind, and now TanumStrand in the beautiful archipelago of the Swedish west coast revives the old tradition from Bohuslän. The doors of a newly built sauna are now open, just in time to advent, and only a few steps from the bathing ladder on the pier.

The first bathing facility in Grebbestad was built in 1844, specializing in mud baths from the ocean bay, which was considered to be very healthy for the body. There were both hot and cold bathhouses in Grebbestad at this time, but the latter was demolished in 1974.

Ice-cold Tradition is on Fashion Again in Sweden
The concept behind SPA Horizon at TanumStrand is called Fire & Ice

“I am from Grebbestad and know many of the local people who keep the cold bathing tradition alive. Ur’s trherefore extraordinarluly to be able toi offer this wonderful experience to our guests,” says Martha Lindberg Listad, SPA manager at Tanum Strand,

Read also: Salus per Aqua – Health Through Water

On the pier, just a few steps from the salty ocean, there is built a small cozy, hot sauna ready to be taken into use just in time for the Christmas table season.

Ice-cold Tradition is on Fashion Again in Sweden
Spa ritual at Tanum Strand

“Talking about cold bathing, many people shake their heads, but I really recommend everyone to try it at least once,” says Marthina. “You tend to be hooked, it’s a wonderful experience and a real kick! Moreover, research shows that it is pure health insurance. Winter bathing minimizes tension, fatigue, poor memory as well as having a positive effect on the mood. In other words, perfect in stressful Christmas times,” she concludes.

Ice-cold Tradition is on Fashion Again in Sweden
Guests booking a Christmas table at TanumStrand can now choose from several different activities to start their stay before enjoying their Christmas dinner

When you mention cold bath, many people shake their heads, but I really recommend everyone to try it at least once. You tend to be hooked … It’s a wonderful experience and a real kick! Moreover, research shows that it is pure health insurance. Winter baths minimize tension, fatigue, poor memory and have a positive effect on the mood. In other words, perfect in stressful Christmas times, says Marthina.

The concept behind SPA Horizon is called Fire & Ice, alternating between heat and cold. Several smaller fireplaces contribute to the cozy atmosphere, and the hot sauna meets its contrast in cold showers and ice scrub.

“The fact that we now also have a proper winter bath feels very good and fit perfectly into our concept,” says Marthina.

Ice-cold Tradition is on Fashion Again in Sweden
This Christmas you can taste herring together with Swedish TV celebrity Peter Harryson

Guests booking a Christmas table at TanumStrand can now choose from several different activities to start their stay before enjoying their Christmas dinner. You can for example make beer in the boathouse, boil fresh crayfish on the pier, taste herring together with Peter Harryson or do Christmas sauna bathing, jumping in the ocean.

At TanumStrand there are 165 hotel rooms and 97 fully equipped, detached cottages, a total of 1100 beds.

Ice-cold Tradition is on Fashion Again in Sweden, based on a press release from TanumStrand

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.