The 40 years old Danish design brand Menu has moved into new headquarters which also serves as a boutique hotel for visitors- the Audo. Read more about the new boutique hotel in Copenhagen.
In cooperation with architecture studio Norm Architects Menu have designed a boutique hotel with cozy earth-toned guest suites which double up as show spaces for new furniture and homeware.
Founded in 1978 by Bjarne Hansen, whose family has successfully run the globally recognized brand since, MENU now builds on its mission to create humancentric, multi-functional environments centered on great design: MENU has relocated their headquarters and creative showroom to The Audo — a unique concept that reflects the rapidly changing intersection of home, work and hospitality in a single, community-building universe.
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New Boutique Hotel in Copenhagen
The revamp of the 1918 building, a Neo-Baroque residence, originally built to house the headquarters of the Russian Trading Co. Ltd., takes us to the Århusgade district of Nordhavn, an industrial part of Copenhagen that’s home to the city’s port and cruise docks. The Audo consists of a boutique hotel with 10 guest suites that are all dressed with the brand’s range of furniture, lighting and home accessories, a café and co-working space as well as a concept store. The Audo Residence is a 10-room hotel that offers understated and intimate loft-style retreats tucked away on the top floor
Headed by former CEO and founder, Bjarne Hansen, and conceived in partnership with Jonas Bjerre-Poulsen of Norm Architects, The Audo is a testimony to the future of design. “We wanted Menu to take a new approach to running a design business through openness, knowledge-sharing and collaboration,” explained Joachim Hansen, director of Menu.
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A modernized concept
Creative director Nathan Williams, from publication Kinfolk, was brought on board to ensure the design effectively delivered the Audo’s message. «This was once a trading post for fishing,” he mused at the opening. “The modernized concept for this space hasn’t deviated from that. We are not pulling up in boats, not crating fish, but we are trading ideas, designs and sparking conversation in this space. Audo is bringing global perspective to the space.”
The boutique hotel features an inspiring mix of original features and thoughtful new accompaniments from an eclectic mix of premium brands—not least MENU’s comprehensive range of furniture, lighting and accessories, which are put to test, together with a curated selection of products from premium global brands.
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Art and interior
A gallery of works fills the lounge, including wooden sculptures by designer Nicholas Shurey, that sit on coffee tables, and bespoke paintings by Portland-based artist Benjamin Ewing.
However, Audo is not a one-time experience. The room designs will be evolving, the concept store will be a gallery space with rotating shows, and the brand is still cooking up the gastronomical direction of the restaurant.
New Boutique Hotel in Copenhagen, written by Tor Kjolberg