One of the World’s Largest H&M Flagship Stores in Oslo

0
5174

One of the world’s largest H&M flagship stores was opened in Oslo last year, in the capital’s main street, Karl Johans gate. Five of the six storeys in a listed 20th century building has been brought back to its original purpose.

The property has been remodeled to accommodate offices and retail premises for H&M. In the first H&M flagship store in Norway, a five storey retail space is surrounding a large atrium all the way from street level up to the new glassed roof.

One of the World’s Largest H&M Flagship Stores in Oslo
Hadeland Zenisk lightning design at H&M Flagships store in Oslo

Related: A Tribute to Oslo -The Capital of Norway in Words and Images

One of the World’s Largest H&M Flagship Stores in Oslo
”H&M will have a major impact on the retail business in Oslo now that one of their largest stores in the world opens,” said Joachim Flaten of AVA Eiendom. Overall, H&M will lease more than 10,000 m2 of the property.

The barrel vaulted 17th century basement has also been made accessible to the public. “H&M wants to surprise and inspire our customers and we’ll do that by offering unique

One of the World’s Largest H&M Flagship Stores in Oslo
A five storey retail space is surrounding a large atrium all the way from street level up to the new glassed roof

shopping. That’s what this new store is about, and we are very proud to establish one of the world’s biggest flagship stores here in Norway,” said Lucas Seifert, MD of H&M Norge.

Related: The Coolest Region in Norway’s Capital

The building is returned to its former purpose
The exposed corner will be topped with contemporary tower and roof terrace providing spectacular views of the adjacent Oslo Cathedral and the Oslo city center.

“Now the building on the city’s most famous street will be returned to its former purpose with outward-looking retail on most floors. The property has a particularly excellent location, a historic and beautiful façade, access from several sides, very high ceilings and not least good exposure opportunities,” said general manager Arne Vannebo of AVA EiendomsPartner AS.

One of the World’s Largest H&M Flagship Stores in Oslo
Now the building on the city’s most famous street has beeen returned to its former purpose with outward-looking retail on most floors.

Related: Norway’s Parliament Building Celebratesits 150th Anniversary

Historical building
The property which In recent years was the home of TV2 in Oslo has an interesting history. The University was located here in the early 1800s, The Post and Telegraph Service was headquartered here from 1868, and for many years there was a lamp shop on the corner run by Elektrisitets-Aktieselskapet Watt, which gave the building its name, Wattgården.

Client: AVA Eiendom

Contractor: Veidekke

Architect: NSW Arkitektur

One of the World’s Largest H&M Flagship Stores in Oslo, written by Tor Kjolberg

Previous articleCreate a Healthier Lifestyle – the Swedish Way
Next articleThe Norwegian Ice Queen
Avatar photo
Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.