Cool new technologies are emerging constantly in the science world. While most don’t have their own department at any major university, they are making big waves in the scientific and technological communities. One of the craziest, game-changing technologies that took place in 2016 was ASEA. Now, Scandinavians are embracing ASEA and its tiny signaling molecules.
ASEA is a global health leader in redox signaling technology and was awarded the 2022 CHOICE Humanitarian Corporate Impact Award earlier this year. CHOICE Humanitarian’s mission is to reduce global poverty and build self-reliant, resilient communities around the world.
What is redox signaling technology?
The National Institute of Health (NIH), Stanford, Harvard, Cornell, and many other top medical research institutions are utilizing huge sums of money and dedicating entire labs toward studying these tiny molecules, after finding they are a cornerstone to preventing disease.
Related: 6 Scandinavian Health Philosophies We Should All Embrace

Our bodies are made up of cells. Inside of every cell we have mitochondria (some cells have thousands). When functioning optimally, mitochondria produce redox signaling molecules called Reactive Oxygen Species (ROS). The ROS molecules fall into two categories: reductants that cause reduction reactions or oxidants that create oxidation reactions.
Redox signaling processes take place in nature every time there is a chemical reaction, including inside our cells. Both reductants and oxidants are important, and in order to maintain optimal health, we require them in balanced numbers.
Global leader in redox technology
ASEA is a global leader in redox technology and is dedicated to delivering high-quality cellular health products through a principles-based, direct-selling business model. ASEA offers first-to-market products that utilize molecules natural to the human body that support cellular functions. ASEA’s cornerstone, patented redox signaling technology, supports the body’s natural cellular renewal and communication as well as signals the regulation of genetic pathways, supporting body health and functions.
Currently, redox signaling technology is available in two first-to-market products: ASEA® Redox Cell Signaling Supplement, the company’s flagship liquid supplement; RENU28®, an age-fighting, cellular-rejuvenating gel for the entire body.

Related: The Scandinavian Health Company with a Secret Weapon
Controversial
As with many other health products that fall outside traditional accepted approved medicines, ASEA’s products have been met with skepticism from the established medical community and have even been declared shams.
However, new scientific research released by ASEA shows that regular consumption of ASEA – the world’s first and only redox supplement – can help to reduce oxidative stress. Oxidative stress is the stress of free radical damage to our cells. As oxidative stress increases, also the risk for various diseases increase.
ASEA Redox products are not treatments or cures for any disease or medical condition. The redox signaling molecules in ASEA’s products simply empower our bodies to heal themselves by increasing cellular efficiency, cellular functions and cellular communication.
You may also like to read: Hair growth in Scandinavian countries
Experience tells a different story
Founded in 2010, ASEA currently operates in 33 international markets, including Scandinavia. The distributors in Denmark, Norway and Sweden are not employees of the company, but people working as independent distributors to sell the health products on their individual market. Ronnie Werner Mathisen, who runs the blog Lavkarboliv was one of the first to introduce ASEA in this country. He explains:
“Asea is cleaner than tap water and contains only distilled water, i. e. H2O and sodium chloride, NaCl. H2O consists of the elements, hydrogen and oxygen. NaCl consists of the elements sodium (Na) and chlorine (Cl), and we know this as ordinary table salt. The molecules are split and the atoms rearranged in an electrochemical, patented process, which takes three days. The result is stable redox signaling molecules in a bottle. A few people may experience a transient reaction when cell communication is optimized, but this is not dangerous and passes quickly.”
Daily Scandinavian has interviewed another of the enthusiastic early distributors, Sissel Kristine Andersen

What did you do before ASEA?
I’ve been an entrepreneur since 1987 and have spent the bulk of my career building dynamic companies and high-impact teams in different countries all around the world. I began working with ASEA in 2015 and have been changing lives ever since.
How did you hear about ASEA?
A friend from America posted this picture on Facebook and I just «had to» try the product… I gave her a call and she shared some info – but the decision was taken due to my own experience with the technology.

I was initially drawn to ASEA simply because I was so impressed with the before-and-after photos of people’s skin after using ASEA’s revolutionary topical redox gel. My initial curiosity led me to unexpected but warmly welcomed turns in both my career and my health.
I have always been very interested in maintaining and taking care of my body. When I started to hear testimonials of people’s experiences with the ASEA products, I understood that this is something truly amazing and very unique.
You’re an experienced network marketer. What fascinates you about the system?
The great thing about working in this business is the time, money and freedom it gives me. I love not having to point to a building and say, “that’s where I work.” I love not having a boss telling me what to do, when to do it, or when to have my vacation. I’m not limited by someone else’s decisions! I like the fact that I am responsible for my own income and I LOVE helping others succeed both in business and personally.

Challenges and Opportunities?
As I see it when it comes to our working life, we have these 3 options:
- You become employed = your boss assesses your performance and has the right to fire you if you aren’t up to scratch.
- You go freelance – you bear all the risk yourself, and when you can’t work you have no income.
- You work as a network marketer – you work with your team. No one can fire you and there is unlimited earning potential for everyone.
The question is why network marketing often is the first option for people to dismiss. And that is a challenge as well as an opportunity.

The future
Redox signaling molecules have been researched for tens of years, worldwide. Dr. Gary Samuelson and his research team have solved the hitherto impossible puzzle of making the molecule stable outside the body. ASEA is referred to by some researchers as the biggest breakthrough in health science of our time.
It is possible to use ASEA products without being part of the sales apparatus, but if you want the opportunity to both become part of a business opportunity, spread information about a product with future unexpected possibilities and take care of your own body, you can read more here.
If you want more information on the possibilities of being a distributor (anywhere in the world), please contact me at editor@dailyscandinavian.com.
Scandinavians Are Embracing These Tiny Signaling Molecules, written by Tor Kjolberg
All images © ASEA, if not otherwise stated