We were heading to the Danish capital for this annual convergence of design brands. 3 Days of Design in Copenhagen: This year’s event co-hosted by Design Ambassadors, took place from June 18 to 20.
The primary role of the Design Ambassadors was to ensure a memorable experience for guests, exhibitors, the press, and design enthusiasts. They were active hosts, guiding attendees, facilitating discussions, and inspiring new ways of engaging with design. The Design Ambassadors were available at each of the 8 Design Districts, alongside the District Managers at the new i-Points.
Each Design Ambassador’s area of expertise was matched with the themes within their designated district. Boasting backgrounds in design, interiors, event management, sustainability, and digital marketing, they were keen on fostering connections, sharing knowledge, and making the 2025 festival an unforgettable experience for all.
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Related: Hotel Alexandra, Copenhagen – a Tribute to Danish Designers
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After searching the world for the most passionate and skilled design enthusiasts to join the team, the organizer has amassed a diverse group from countries such as the UK, Italy, France, Spain, Portugal, Switzerland, Norway, the US, Canada, and South Korea. It was a multi—cultural group of people excited about design joining our global community.
“We believe a design festival should be about more than just showcasing designs. At 3daysofdesign, we go to great lengths to foster connections across continents, inspire people with forward-thinking ideas, and offer multi-sensory, immersive experiences – all to create memorable moments that last well beyond the 3 days. Our Design Ambassador Program encourages deeper connections with the stories, ideas, and people behind design. We can’t wait for you to meet them this June. No doubt we will learn from them as much as they will learn from us, as a festival and as people,” said Signe Bydal Terenziani, CEO & Managing Director, 3daysofdesign.
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Related: Danish Flair for Design
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Through the Lens of Leica
In collaboration with Leica Camera Nordics, the Design Ambassadors documented highlights of the design exhibitions and events, as well as memorable moments during the festival with photography.
Leica Camera has been committed to the art of visual storytelling for 100 years. Their dedication to design, craftsmanship, and innovative technologies has enabled people to bear witness to the world, capturing moments in art, design, and society through a shared passion for photography. This year marks Leica Camera’s 100th anniversary of photography.
“Leica Camera is delighted to support 3daysofdesign’s first Design Ambassador Program. We are thrilled to partner with an organization that shares our passion for design and culture, with a community of people much like ours, who are curious about the world,” said Louise Goldstone, Leica Camera Nordics.
Last year’s iteration brought together more than 400 leading brands.
3 Days of Design in Copenhagen: This Year with Design Ambassadors, based on a press release from 3daysofdesign.
Feature image (top) © Filippo Bamberghi