The globally recognized brand Douchebags was founded by Swedish freeski legend Jon Olsson and Norwegian product designer Truls Brataas in 2012. The black, grey and red bags with thick seams and a hip look have been popular around the globe. They have been awarded internationally for both design and functionality. We wish you happy travels with award-winning Scandinavian travel gear
The history starts back in 2009, when a chance meeting in the surf at Stadt in Norway between the two founders brought the ski world something it didn’t know it needed.
The bags with a terrible name
The idea of the bags with its really terrible name was born. The Douchebags are intended to be your do-everything and go-everywhere workhorse bag. The name, to my knowledge, means a basic jerk, a person that does shitty, insensitive, and hurtful things without caring. However, the bags were an improvement to the existing bulky, heavy and awkward gear bags.
“Based on our roots in the action sports community, we are merging an urban and active lifestyle to challenge the traditional approach of luggage. Our mission is to make better journeys through smarter travel gear,” claims the Douchebags’ homepage.
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The Douchebags Backpack
The Douchebags Backpack is made of hard-wearing polyester on both the inside and outside and the YKK zippers travels smoothly and easily. The exterior’s leather-like appearance is just made for looks.
While most modern backpacks have too many pockets and too many customization options, The Douchebags Backpack sidesteps all of that. With a few intelligent bits of organization, you can utilize the one enormous pocket to your own requirements. Even CES and airport security checks have been facilitated with this bag.
Happy Travels With Award-Winning Scandinavian Travel Gear
All 21 liters of this bag’s space are easily accessible and usable. Mesh pockets on the sides of the interior and inside the front flap give space for any professional’s gear that being various small tidbits or professional photographic equipment.
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The Douchebags ski and board bags
While most ski and board bags are bulky and heavy, the Douchebag uses the skis or boards for its skeleton–cutting 7 pounds compared to other bags. The daisy chain roll-up means you can size the bag down to the exact length of your gear, or roll it up entirely once you’re done traveling.
“We want people to be able to travel however they want, whilst bringing whatever they need,” say the founders.
The Douchebags Ski bag has knocked off nearly seven pounds compared to the typical padded and wheeled double ski bag while maintaining the protective structure.
A success story
“We develop travel gear for the long journeys as well as the short ones – for the passionate people who travel the world in search of adventure,” claim the designer and ski pro.
“From the very beginning, our plan was to be a global company,” says Norwegian designer Brataas. “We knew we were entering a rigid segment without a lot of innovation. All our other gear was so developed: skis and boards – but not how you travel with it,” he adds.
Seemingly the two entrepreneurs have succeeded. The turnover last year passed NOK 100 mill (USD 11 mill). The gear is well thought-out, well-made and has proven to withstand the rigors of hurried and uncaring use.
Forgive the name, appreciate the everyday carry game. Happy travels.
Happy Travels With Award-Winning Scandinavian Travel Gear, written by Tor Kjolberg