Healthy Sweets Invented by Swedish Pharmacist

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Healthy Sweets Invented by Swedish Pharmacist

If you’ve ever wished there was a delicious sweet that was vegan, sugar-, gluten- and palm-oil free, and actually good for you, then you’ll be excited to hear about Wellibities, healthy sweets invented by a Swedish Pharmacist back in 2018.

The founder behind Wellibites is Swedish Sara Serray. She is a pharmacist and a health & nutritional coach with a sweet tooth who wants to create change. She saw a growing trend of sugar consumption, obesity and diabetes among young people and thought it must be possible to develop a healthy alternative. Sara bet house, car and job and began experimenting, and the result was Wellibites, great tasting, naturally flavored sweets packed with vitamins and minerals so you can feel good about eating them.

Healthy Sweets Invented by Swedish Pharmacist
The founder behind Wellibites is Swedish Sara Serray

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She cooked up the first batch in her kitchen and when they got the thumbs-up from her candy-loving niece, Sara knew she was onto something.

Related: Why More People Should Be Eating the Healthy Nordic Diet

Why does candy still contain up to 80 percent sugar when there are better alternatives? Why take shortcuts when we can make smarter, healthier choices that taste fantastic? To give the world better candy Sara Serray founded Wellibites.

Related: Six Scandinavian Health Philosophies We Should All Embrace

Healthy Sweets Invented by Swedish Pharmacist
Why does candy still contain up to 80 percent sugar when there are better alternatives?

Her mission is to help make this a better world with less type 2 diabetes and obesity. With Wellibites she is taking a step in that direction, offering candy that tastes good and is also good for you. What’s more, everyone can enjoy them, even those with allergies or other dietary requirements.

Today Wellibites is a success story that just continues to grow.

Healthy Sweets Invented by Swedish Pharmacist, written by Tor Kjolberg

All images © Wellibites