Icelandair’s Northern Lights Plane Turned Into Limited-Edition Luggage Tags

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Icelandair’s Northern Lights Plane Turned Into Limited-Edition Luggage Tags

Now, you can own a piece of the iconic Icelandair Northern Lights plane, the Boeing 757-200. It’s now available as limited-edition keyrings and luggage tags.

Icelandair retired Hekla Aurora in October last year, after delighting plane spotters with its stunning livery since 2014. Icelandair partnered with Aviationtag, a German company that dismantles retired aircraft and turns them into souvenirs.

A team of specialist artists designed the livery, using intricate airbrushing to reproduce the Northern Lights as realistically as possible, blending shades of green, turquoise, blue, and deep midnight across the fuselage.

Icelandair’s Northern Lights Plane Turned Into Limited-Edition Luggage Tags
Specialist artists designed the livery.

“Last year, we farewelled a beloved member of our fleet: Hekla Aurora, the Boeing 757 painted in the colors of the Northern Lights. Saying goodbye to such a beauty wasn’t easy, so we collaborated with Aviationtag to preserve the aircraft’s livery,” wrote Icelandair.

“An aircraft like Hekla Aurora doesn’t come along every day. Its livery, history, and the connection people feel to it are simply extraordinary,” said Tobias Richter, co-founder of Aviationtag.

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Keychains start at €39.95. The team at Aviationtag says the design, which features a mix of blues, greens, and blacks, means “no two pieces look exactly alike.”

Serious collectors can buy sets of nine or 14 for €409.35 and €634.30, respectively.

Icelandair’s Northern Lights Plane Turned Into Limited-Edition Luggage Tags
Keychains start at €39.95.

The project is part of a broader trend among airlines to repurpose retired aircraft components. Air France has used aircraft interior materials to produce accessories, and Lufthansa Group airlines sell a range of products made from recycled aircraft parts, including coasters, cufflinks, furniture, and decorative items.

Icelandair’s Northern Lights Plane Turned Into Limited-Edition Luggage Tags, Tor Kjolberg reporting

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.

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