Rooted in a Copenhagen mindset of freedom and flexibility, MISMO offers passionate travelers and city dwellers a timeless world of Nordic simplicity and everyday luxury. In fact, lifestyle of slow consumerism is embraced by Danish luggage producer MISMO.
MISMO covers a wide range of luggage collections and accessories that support and accentuate individual expression across the lifestyle spectrum, from laidback to sophisticated.
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Slow consumerism
MISMO strives to create products that breathe longevity. The longer the lifecycle, the gentler the environmental footprint. MISMO products exude purpose and function and are crafted using natural materials that mellow from wear and tear. MISMO partners with select suppliers and producers, most of which are family-run businesses who have been part of our enterprise for more than a decade. MISMO products are assembled in a process that balances classic craftsmanship with modern-day manufacturing. In short, MISMO is guided and defined by aesthetic sustainability. In a world of fast fashion where consumption has risen 60% in the past two decades alone, MISMO embraces the reformed ethos and considered lifestyle of slow consumerism.
“We believe in surrounding yourself with a few select and high-quality objects and in embracing a much more considered way of consuming where we buy less, but better.”
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Style as a personal expression
MISMO collections are designed to support everyday endeavors, city escapes and countryside adventures. Inspired by our daily routines, people-watching on Copenhagen’s buzzing streets and free-wheeling cycle lanes, and by the outdoor living that surrounds our city, MISMO bags support personal expression and defy limitations of age and gender. “Offering a wide choice of expressions, natural materials and classic colorways, MISMO luggage collections will weather any change of personal wardrobe. Sturdy, versatile and purposeful, they are enduring staples of the journeyed spirit.”
Lifestyle of Slow Consumerism Embraced by Danish Luggage Producer, based on a press release from MISMO.