New Luxury From Norway

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New Luxury From Norway

More than 80 years ago, Einar Kvamme established his tailoring practice in the small village of Olden in Sogn og Fjordane, Norway. In 1986, the family business Kvamme Konfektion was turned into Riccovero by Finn Einar Kvamme, grandson of the founder. In 2011, the company launched its first design collection featuring dresses from one of Norway’s foremost fashion designers, Kristian Aadnevik. Thereby, new luxury from Norway was embraced by fashion enthusiasts all over Scandinavia.

Kristian Aadnevik (b. 1978) from Bergen has his degree in fashion design from Royal College of Art in London. In 2008, he was protégé of the Italian designer Donatella Versace. He has also worked for the Italian clothing brand Cavalli.

New Luxury From Norway
Riccovero has become one of the most famous brands in Norway, with collections for women as well as men

Related: Fashion From Norway

One of the most famous brands in Norway
Today, Riccovero has become one of the most famous brands in Norway, with collections for women as well as men.

Related: Creative Expressions From the Norwegian Holtzweiser House of Fashion

Riccovero’s philosophy focuses on a great fit, functionality and user-friendliness. Seasonal colors and trends are important and so are quality materials and aesthetic clean lines. “We’ve based our brand on our tailoring heritage, so it’s important for us to design quality clothes where the cut lifts the whole outfit,” says Finn Einar Kvamme. “The cut is a crucial factor in tailoring, so this is very important to us.”

Related: The Only Jeans Factory in Norway

New Luxury From Norway
Seasonal colors and trends are important and so are quality materials and aesthetic clean lines

New luxury from Norway
Now, Riccovero’s design team consist of five people with large knowledge of the Scandinavian market, and not least, they are designers with a solid international background from Milan as well as New York.

“Traveling and experiences inspires us,” says Kvamme and adds, “It’s not the clothes alone, but how people dress in different cities.”

New Luxury From Norway, compiled by Tor Kjolberg

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.