Inspired by the style of the 70s, Danish children’s wear company Småfolk was created based on a clear mission to design clothes that inspire the children’s imagination and creativity and is comfortable to wear. Learn more about playful Danish children’s wear – a colorful and quirky universe.
“When I started Småfolk in 2004, almost no one had children’s clothing that was even remotely interesting. It was clothes made for small adults that dominated. Childhood is the best thing we have, we must preserve it for as long as possible,” says Tana Kretchmer, the founder of Småfolk.
Tana Kretchmer studied design in Florence
In short: Småfolk are clothes that the children can live and play in. Children love colors and fun prints. That’s why the company uses lots of happy colors and always have a large selection of different prints in its collections. Children can easily find their favorite print, whether they love machines, flowers, cats or dinosaurs.
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Related: Danish Designer – From Theater to Kids Wear
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Danish design
Småfolk has since become an internationally recognized brand, with dealers all over the world. An important part of the company’s DNA is the unique prints, which talented in-house designers draw themselves with inspiration from the children.
Comfort and quality are also very important and Småfolk was the first company in Denmark to introduce children’s clothing in organic materials. To ensure that the clothes last season after season, it is important to create timeless designs and choose high-quality materials that help extend the life of the clothes.
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Children tumble, crawl, jump, dance and climb trees. Småfolk clothes are always comfortable for the children to wear and are made for play (and often become part of the play as well). The designs are always carefully adapted to the different needs of children and offer a perfect fit that ensures the child’s freedom of movement.
Playful Danish Children’s Wear – A Colorful and Quirky Universe, compiled by Tor Kjolberg