Swedish minimalist fashion brand Toteme officially launched its inaugural menswear collection for Fall-Winter 2026 in August.
Toteme, known for luxe womenswear, has expanded into men’s clothing. Co-founder Karl Lindman and designer Alexander Häggblad (formerly of Celine, Balenciaga, and Saint Laurent) developed the collection over 18 months to establish a distinct men’s identity rather than simply resizing.
The brand announced this in an exclusive Puck news feature by fashion journalists Lauren Sherman and Malique Morris, which Toteme has shared on its social media. Lindman says it was time to broaden the Stockholm label, 12 years after he launched it with Elin Kind.
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The line centers on a minimalist “perfect wardrobe” featuring elevated everyday essentials, tailoring, footwear, and accessories. Over the past decade, the brand has cultivated a devoted international following, shown its collections at fashion weeks, and expanded its global network of luxury retail stores.
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“We’re working with suppliers who can provide high-quality fabrications and authentic details that will appeal to a sophisticated menswear customer,” Lindman explains.
Well-known Toteme pieces include monogrammed silk pajama sets (the shirt is featured in The Devil Wears Prada 2), a leather-trimmed shearling jacket, a fringed scarf jacket, a classic striped turtleneck, and a T-Lock bag.
“The purity of the palette, the weight of the knitwear, and the sense of pragmatism – those Swedish elements are in conversation,” Lindman adds.
Swedish Fashion Brand Toteme Launches Men’s Clothing, Tor Kjolberg reporting.