The Rebirth of a Danish Career

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The Rebirth of a Danish Career

 Danish singer and songwriter MØ released her fourth studio album, Plæygirl, in May. This album marks the rebirth of a Danish career.

 has released four studio albums, three extended plays, and twenty-four singles, plus six as a featured artist. The Danish artist was at the forefront of Scandinavia’s glacial synth-pop wave of the 2010s. Plæygirl marks her first album in three years, since Motordrome (2022).

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On 14 January 2013, she released her debut single, “Glass”. On 15 March 2013, she released “Pilgrim” with the B-side “Maiden”. It peaked at number eleven on the Danish Singles Chart. On June 7, 2013, she released the single “Waste of Time.” MØ’s first extended play, Bikini Daze, was released on October 18, 2013; the track “XXX 88” from the EP was officially released as a single on October 20. The single “Don’t Wanna Dance” debuted on BBC Radio 1 on January 16, 2014, as Zane Lowe’s Hottest Record. MØ’s debut studio album, No Mythologies to Follow, was released on 7 March 2014.

The Rebirth of a Danish Career
Plæygirl marks her first album in three years.

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Related: Scandinavian Sound of Success
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Plæygirl is complete with Alice Cooper-style face paint and features expertly produced synths and big electro beats. The album is produced by Nick Sylvester and MØ’s longtime collaborator, Ronni Vindahl, and includes a collaboration with Irish singer and rapper, Biig Piig.

The album is not unlike Charli XCX’s Brat gone a bit goth.

The Rebirth of a Danish Career, reviewed by Tor Kjolberg

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Journalist, PR and marketing consultant Tor Kjolberg has several degrees in marketing management. He started out as a marketing manager in Scandinavian companies and his last engagement before going solo was as director in one of Norway’s largest corporations. Tor realized early on that writing engaging stories was more efficient and far cheaper than paying for ads. He wrote hundreds of articles on products and services offered by the companies he worked for. Thus, he was attuned to the fact that storytelling was his passion.

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