Bella Donna – Danish Hospitality Giant Partners with Marriot International To Expand Footprint


Bella Sky Hotel joins Marriott International’s AC Hotels by Marriott brand. Solstra acquires Copenhagen Marriott Hotel, creating one of Denmark’s largest operators in the hotel, conference and hospitality industry.

Solstra, majority owner of Bella Center A/S, including Hotel Bella Sky and owner of Crowne Plaza Copenhagen Towers hotel, is now acquiring the Copenhagen Marriott Hotel. The acquisition makes Solstra one of Denmark’s largest operators in the hotel, conference, exhibition and Danish hospitality industry.

The Copenhagen Marriott Hotel will continue to operate as normal and the sale will not impact day-to-day business, the employees or the many guests served by the hotel.

In connection with the purchase of the Copenhagen Marriott Hotel, Bella Center’s parent company is changing its name to BC Hospitality Group A/S. With wide ranging operations, BC Hospitality Group is now one of the absolute biggest and strongest players in the hotel, conference, exhibition and hospitality sector in Denmark, with total revenue of approximately DKK 1 billion annually.

“With the purchase of the Copenhagen Marriott Hotel, we continue our planned expansion and strategic development, realising our stated intention of creating a market-leading hospitality company that can further solidify Copenhagen’s position as an attractive destination,” says Oscar Crohn, Managing Partner at Solstra Capital Partners. He adds: “With Denmark’s strongest hospitality management team, we create added value and extract synergies in our portfolio. And we are not finished. If the right opportunities arise, we are prepared for further expansion. The aim is to be the undeniably strongest, best-run hospitality company in Denmark.”

In connection with the Marriott agreement, Bella Sky Hotel is being re-branded as “AC Hotel Bella Sky Copenhagen”. Bella Sky Hotel thereby becomes the first Danish hotel in the modern and rapidly growing international brand, AC Hotels by Marriott.

Solstra now operates its hospitality portfolio through the company BC Hospitality Group, which includes the following hospitality brands and hotels: Bella Center Copenhagen, Crowne Plaza Copenhagen Towers, AC Hotel Bella Sky Copenhagen, Comwell Conference Center Copenhagen, CIFF (Copenhagen International Fashion Fair), Forum Copenhagen and International House.

“We have a declared goal of being Denmark’s leading hospitality company. With the acquisition of the Copenhagen Marriott Hotel, the re-branding of Bella Sky with the AC Hotels by Marriott brand and the establishment of Comwell Conference Center Copenhagen, we have sent a strong and clear signal to the market that by ‘leading’, we not only mean biggest, but also best in terms of market-leading brands and quality in everything we do,” says Allan L. Agerholm, CEO of BC Hospitality Group. Agerholm adds: “We take the word ‘hospitality’ seriously – we must be Denmark’s best hosts for our customers and guests.”