Pulse Daybed is designed by the Norwegian design studio Noidoi. “Pulse derives from the expression taking the pulse of something,” says Kathrine Lønstad (36) who together with Cosmin Cioroiu has designed the flexible Norwegian daybed.
Noidoi Design Studio was founded in Norway in 2013 by Kathrine Lønstad & Cosmin Cioroiu, who met while studying at the Royal Danish Academy of Fine Arts in Copenhagen, Denmark. Inspired by the differing cultural and professional backgrounds of the founders, Noidoi works across a broad spectrum of design, placing an emphasize on usability, materiality and craftsmanship.
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A study of the modern home
Pulse daybed has its origins in a study of the modern home – and how it is changing. It interprets our growing need for flexible environments and private spaces in an innovative and multifunctional construction that brings new and traditional materials together. Pulse adapts to different situations, as you can fold up the mattress with a woolen upholstery and access the hatch and magazine holder.
«We saw a multifunctional trend. The activities took place across the traditional rooms. Many of the homes also contained fewer but larger multifunctional rooms,” said Lønstad.
The lid covering the hatch of the Pulse daybed can be used independently as a serving tray, and the magazine holder in a molded spot – a material made from recycled plastic – is also removable. If necessary, you can take of the woolen upholstery and send it for dry cleaning.
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Noidoi Design Studio
Nojdoi studio is situated at Kapp in Østre Toten, two hours north of Oslo, in the beautiful surroundings of Mjøsa, the biggest lake in Norway.
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The fact that the duo ended up on Toten is no coincidence. “We have made a conscious decision to live outside the big cities, with a short distance to Oslo. This way we can rather invest in machines and equipment. On Kapp, we have a large room with a view of Lake Mjøsa – and peace to immerse ourselves,” says Lønstad.
Flexible Norwegian Daybed, written by Tor Kjolberg