Roald Dahl – First Norwegian Air Shuttle’s British Tail Hero


The author Roald Dahl becomes Norwegian Air Shuttle’s first British distinctive person to be featured on a Norwegian Air Shuttles’ vertical plane tail marking the author’s 100th anniversary this year.

Roald Dahl is known worldwide for his children’s books. He grew up in England with Norwegian parents.

“The launch of our first British tail hero is a result of our presence and plans for further expansion in the UK. Roald Dahl has inspired adults and children for generations, and it is an honor for us to get the world renowned and beloved author on one of our plane tails,” says commercial director Thomas Ramdahl in Norwegian.

Roald Dahl comes on the tail of one of Norwegian’s new Boeing 737-800.

Norwegian currently flies four million British passengers annually to more than 40 destinations from London Gatwick, Manchester, Edinburgh and Birmingham.

Victor Borge on a Norwegian Air Shuttle's Tail
Victor Borge on a Norwegian Air Shuttle’s Tail

Norwegian’s tail heroes are people who have challenged the established society and inspired others. Examples of tail heroes are Norwegian Roald Amundsen, Swedish Greta Garbo, Danish Karen Blixen, Finnish Minna Canth and Spanish Christopher Columbus.

“Roald Dahl is widely regarded as the world’s number one storyteller. Many elements of his universally-loved stories are said to have roots in the Norwegian tales that he heard from his family and from visits to Norway as a child. To be recognized for his connection to Norway in this centenary year, and for him to be made the first British tail fin for Norwegian, is something we are extremely proud of,” says Bernie Hall, Brand Marketing Manager, Roald Dahl Literary Estate.

About Roald Dahl
Roald Dahl was born in Cardiff in 1916, and his parents were Norwegian. He is in particular known for children’s books like “Charlie and the Chocolate Factory,” “The Witches” and “Matilda.” Roald Dahl was even a pilot during World War II. He enlisted at 23 with the RAF and served as a fighter pilot during the second World War until a plane crash left him with a severe back injury which prevented him from flying aircraft again. Air planes have been a theme throughout his writings, especially in “James and the Giant Peach” and “BFG”.

Ronald Dahl earned a reputation as a talented wordsmith honored also by the Oxford English Dictionary today by the official entry of several of his scrumdiddilyumptious scribenings into the revered reference of the English language.
Roald Dahl – First Norwegian Air Shuttle’s British Tail Hero, written by Tor Kjolberg / Source: Norwegian Air Shuttle