Through cutting-edge bioscience, a new Danish start-up, Kaffe Bueno, unlocks the full potential of coffee. The world’s first coffee biorefinery has opened in Denmark.
“For every ton of oil we extract from coffee grounds, we save the atmosphere 56 tons of CO2. While protecting the environment and climate, we also utilize a much larger portion of coffee’s nutritional content. We must think in terms of better and more gentle utilization of nature’s resources,” says one of the three founders of Kaffe Bueno, Alejandro Franco.
“We are aiming to replace are derived petrochemicals, synthetics with an energy-intensive manufacturing process or unsustainable and imported such as the case of palm oil,” says CEO Juan Medina.
9 billion kilos of coffee are consumed yearly worldwide and the residue is treated as waste, left to decompose in landfills, generating tons of harmful methane or, at best, burned for energy. “The yearly environmental impact of coffee waste decomposition is equivalent to 10 million car emissions. Furthermore, and most importantly, all the ingredients which we are aiming to replace are derived petrochemicals, synthetics with an energy-intensive manufacturing process or unsustainable and imported such as the case of palm oil,” says one of the other founders and CEO Juan Medina.
You can read more about Scandinavian coffee culture by clicking the image below.
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Coffee is a highly bioactive plant filled with antioxidants, fatty acids, diterpene esters, and proteins – all of which are beneficial for human health, skin and well-being. But when brewing a cup of coffee, only 1% of the potential in the coffee bean is being utilized, making it one of the most undervalued resources in the world.
All the three founders are Colombian entrepreneurs who aim to challenge coffee as perhaps the world’s most underutilized raw material. “Attitude is all that matters,” says Juan and adds, “You need positive energy and a willingness to make it happen. If you see only limitations, of course you’re going to get stuck.”
You can read about Scandinavian coffee-making champions by clicking the image below.
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The small company Kaffe Bueno aiming to change people’s relationship with coffee is based in Copenhagen. Its state-of-the art upcycles coffee-by products into high-performance ingredients for consumer and industry products. And makes sure that the other 99% of the potential is put to work.
Imagine washing your hands and hair with soap and shampoo made from coffee. Or how about applying lotion with coffee after a shower, using a foundation with coffee as part of your makeup, or eating a pastry baked with coffee. This is only a part of Kaffe Bueno’s business concept.
The three founders are Colombian entrepreneurs who aim to challenge coffee as perhaps the world’s most underutilized raw material.
The three founders grew up around coffee in Colombia. “Coffee in Colombia, is way more than only a beverage. Denmark offered a very business-friendly environment, with a strong focus on sustainability and biotech, so we set up shop back in 2016,” explains Juan Medina.
World’s First Coffee Biorefinery Opened in Denmark, written by Tor Kjolberg
I have rarely felt uncomfortable or insecure when traveling – even if it is off the beaten path. However, global conflicts and climate crises, ranging from a series of coups across Africa to earthquakes and floods in catastrophe-prone countries, have affected international travel patterns in recent months. But if you’re checking your government’s Not To Travel list, you should not miss the opportunity to enjoy our fascinating world. Is it safe to travel abroad? Absolutely, if you follow some guidelines.
A combination of research and common sense will help you avoid any unwanted incidents. The U.S. State Department issues travel advisory levels for more than 200 countries globally, continually updating them based on a variety of risk indicators such as health, terrorism and civil unrest. Travel advisory levels range from Level 1, which means exercise normal precautions, to Level 4, which means do not travel there.
Also, the British government has a comprehensive list of travel advise. So has most other governments.
When abroad, pay attention to your surroundings. Even in our home cities, we have dark alleys we avoid at night. Only 10% of countries – 21 total – have a Level 4: “Do Not Travel” advisory as of October 2023. In Level 4 countries, governments may have “very limited ability” to step in should travelers’ safety or security be at risk. Crime, civil unrest, kidnapping and terrorism are common risk factors associated with Level 4 countries.
A combination of research and common sense will help you avoid any unwanted incidents.
But there are so many opportunities to see other parts of the world (just follow our new series Scandinavian Explorers), and if you use the same common sense when you are traveling as at home, you should indeed follow your travel bug.
If you’ve taken the time to plan a dream Scandinavian vacation, the last thing you want is to get sick while you’re away. If the COVID-19 pandemic has taught us anything, it’s that we shouldn’t take health and safety precautions lightly. It doesn’t take much for a virus to pass from one person to another, especially now that many COVID safety precautions have been lifted. In this article our contributing writer, Ainsley Lawrence, gives us some good advise.
Click the image to read the article by Ainsley Lawrence.
Research Your Destination Beforehand
Understanding local cultures, rules, laws, crime rates, weather conditions, attitudes, etiquette, price of things and similar information is important. Read local reports on the internet and follow up on current events, especially any political unrest. With more than 2,500 articles, you can find lots of information by visiting https://www.dailyscandinavian.com/. Use our search function to the right in our top bar.
Few things are more exciting than traveling internationally. When going abroad, you experience all the beautiful cultures that make up our world. Many people are wary of international travel, fearing that it is dangerous. For the most part, traveling throughout the world is very safe.
Scandinavian countries have an excellent reputation among tourists, as found in a 2008 article published in the journal, Scandinavian Studies, by Eric Schaad. In particular, Scandinavia is a place that is famed for its order and safety. However, there are some stubbornly myths, and here our contributing writer Karoline Gore is debunking some of the myths about Scandinavia.
Scandinavia is a place that is famed for its order and safety. Photo: Seth Kane/Unsplash
Yes, some areas of the world will require you to use increased caution when visiting, but don’t let some “do not travel” countries rob you of the desire to experience the many wonderful travel experiences that are just waiting for you.
Is It Safe To Travel Abroad? written by Tor Kjolberg
Settling down in Norway can take a while, but once you know what you’re doing, it’s a great idea to start exploring and experience some of the country’s most wonderful scenery. Whether you’re working, studying or simply living in the country at the moment, there are some really great places for you to visit in Norway when you have a day off! In our opinion, these are among the 7 best places to visit in Norway.
If you’re looking for a day out to remember, here are some of our favorite places to visit in Norway.
The Art Museum in Bergen
Bergen has several strong art collections, mostly centered on the south side of Lille Lungegårdsvann, and octagonal lake near Grieg Hall, and a focal point for the Bergen summer festivals. Learn more about the art museums in Bergen – Norway.
Kode Bergen is in charge of four museums and three composers’ homes. They boast large collections of fine arts in all separate buildings. Click the image to read more.
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Island Hopping on the West Coast of Norway
Many Norwegians, and some foreigners too, think that island hopping in Boknafjorden on the west-coast of Norway is an alternative to a Croatian island holiday. Learn more about island hopping on the west coast of Norway.
This beautiful Norwegian fjord coast with scattered little islands has fantastic coastlines. Boknafjord is a fjord located in Rogaland county. The huge fjord lies between the cities of Stavanger and Haugesund and dominates the central part of the county.
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Unusual Outdoor Adventure in Norway
The Moose Tower (Elgtårnet) offers a unique experience with obernight stay in the world’s only Moose Tower. Experience this unusual outdoor adventure in Norway.
A series of five architectural interventions is being proposed in the valley of Espedalen in inland Norway, with the intention of enticing tourists to get out of their cars to explore and experience the local area. With funding provided by two local mountain hotels (Ruten Fjellstue and Dalseter Høyfjellshotell), the first completed was Elgtårnet (Moose Tower) – a 12-m-high lakeside viewing platform with overnight lodgings for six visitors.
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Visit Norway’s Smallest Municipality
There’s much to experience both on land and at sea in Norway’s smallest municipality in area and second smallest in population, Kvitsøy in Rogaland. Visit Norway’s smallest municipality.
The Old Norse form of the name Kvitsøy was Hvítingsøy (jar) which means “the white island(s)”, probably because there is white quartz in the rocks on the islands. Originally, the spelling of the municipality was “Kvitingsø”, but later it was shortened to “Kvitsøy”.
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The High-Level Routes in Northern Norway
Experience pristine mountain fringes and Arctic snow in Norway’s Finnmark – and the high-level routes in Northern Norway.
The original Haute Route is in the French Alps. The Finnmark version, however, covers three glaciers and four fishing villages.
Loppatinden is a mountain about ten kilometers southwest of Øksfjord in Loppa municipality in Finnmark. The mountain is surrounded by Øksfjordjøkelen and has a height of 1,175 meters above sea level. It was once considered the highest in Finnmark, until in 2007 a currently unnamed peak was discovered barely three kilometers further west, which appeared as a result of ice melting. This has proven to be 16 meters higher, 1191 m above sea level.
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Unique Train and Zipline Adventure in Norway
The National Geographic Magazine has called the Flåm Railway one of the Top 10 Train journeys in Europe. Lonely Planet went even further and called it the best train journey in the world. Today, you can enjoy a combination of a unique train and zipline adventure in Norway. The longest zip line in the Nordic region opened in 2018!
The picturesque train journey on the west-coast of Norway takes you from the fjord-side village of Flåm to Myrdal, covering about 20 kilometers of stunning views of magnificent mountains, rushing waterfalls and beautiful valleys. A one-way journey on the Flåmsbana lasts approximately 1 hour. All journeys include a 5-10-minute stop at the Kjosfossen waterfall. Read more about the Flåm railway here.
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A Norway in Miniature
Telemark is a traditional Norwegian region. In 2020, the former county merged with Vestfold. In this article we concentrate on the Telemark region which claim they hold most of what the kingdom of Norway has to offer. It’s like a Norway in miniature.
The former Telemark county covers more than 15,000 square kilometers and stretches from Skagerak’s salty waves along the coast via lush fruit settlements around Norsjø to the high mountain plateau Hardangervidda. You can experience heavy industry in the Grenland region and beautiful cultural landscapes in the mountain villages west of the county.
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We hope to have inspired you to take a trip out for a day somewhere in Denmark and visit one of our favorite spots. Make sure to check the weather forecast before heading out on an outdoor visit, and consider booking ahead at indoor destinations to avoid missing out. Most of all, enjoy exploring!
7 Best Places to Visit in Denmark, compiled by Tor Kjolberg
The Norwegian Hurtigruten Group is the world’s leading adventure travel group, offering unique small-ship and land-based adventures from pole to pole – and anywhere in between. The company has now replaced its soap and shampoo with new, sustainable products made with seaweed from Lofoten. Read more about seaweed in a shampoo bottle.
In collaboration with Lofoten Seaweed, the company has developed an exclusive series of products that are better for people as well as the sea and nature.
Hurtigruten’s guests will now receive more sustainable skin and hair care products in their cabins. The products, which are free of chemicals and with hand-harvested seaweed from Lofoten, are made in Stokmarknes. The change means that Hurtigruten is replacing 14,000 liters of soap, shampoo and other skin products imported from abroad with sustainable products that are made locally.
Research has shown that this type of seaweed contains ingredients that have soothing, protective, antioxidant and antibacterial properties. Photo: Wikipedia
“This is an incredibly cool project, and we have not heard of any other shipping companies doing the same. The new series produces less emissions into nature, less waste and is in line with our philosophy of acting locally to minimize our climate footprint as much as possible,” says project manager Carina Mæhle from Hurtigruten.
Lofoten Seaweed already supplies seaweed to the group, and seaweed has become a key ingredient on Hurtigruten’s dinner plates on board the ships. Now the two companies are taking the step further and have developed a new collection exclusively for Hurtigruten.
“The products have only natural ingredients and seaweed from Lofoten has been added. Our aim is to make the products as natural as possible, while at the same time making a product that customers find attractive,” says CEO and co-founder Angelita Eriksen of Lofoten Seaweed.
Both the smell, consistency, bottles and dispensers are tailored dedicatedly for Hurtigruten. The new skin and hair care products include shampoo, conditioner, body soap, moisturizer and hand soap. The Lofoten-based company is concerned with ensuring a clean sea to live by in the future.
“What is very important to us is that what we create should have minimal impact on the ocean’s ecosystem. We say that what is good for us is also good for the ocean. We don’t want to create anything that could lead to harmful chemicals being released into nature,” says Tamara Singer, CEO and co-founder of Lofoten Seaweed.
Carina Mæhle from Hurtigruten, Angelita Eriksen and Tamara Singer from Lofoten Seaweed. Photo: Photo: Jillian Høiberg Photography
Natural ingredients
An important part of the contents of Hurtigruten’s skincare range is handpicked sawdust from Lofoten. Research has shown that this type of seaweed contains ingredients that have soothing, protective, antioxidant and antibacterial properties. These active ingredients help improve the skin’s elasticity and moisture.
In addition the products contain essential oils and natural additives, and use their own fragrance mixture of lemongrass and ginger oil which can have an invigorating effect. This means that the new series is tender to both skin, hair and the sea. As interest in naturally derived wellness grows, many are also exploring science-backed solutions like online dutasteride pills, which complement holistic routines by addressing personal care needs from within.
“This will of course be somewhat more expensive for us, but all the better for both the sea and the guests and not least Lofoten – where the products come from. I think more and more people have realized that seaweed is very nutritious and healthy to eat, but fewer know that seaweed contains many vitamins and antioxidants that are good for our skin,” says Carina Mæhle from Hurtigruten.
An important part of the contents of Hurtigruten’s skincare range is handpicked sawdust from Lofoten. Photo: Tore Berntsen.
Soap stop in Stokmarknes
Reine Såper (English, Clean Soaps), a local company in Stokmarknes, is responsible for the production of the new series. The owner herself delivers the products directly to the ship when it is docked in Stokmarknes.
The skin and hair care range has already been introduced on the ship MS Trollfjord, which travels on the so-called Svalbard Express in the summer and the Nordkapp Express in the winter. The plan is to roll this out on the rest of Hurtigruten’s ships, also on the coastal route, both in guest cabins and for sale in the shop on board.
When Hurtigruten in Norway introduces the seaweed series, it means that they replace products purchased from Asia with locally produced hygiene products. The bottles are refillable, which means that they are regularly refilled on board rather than having to be thrown away when they become empty.
When Hurtigruten in Norway introduces the seaweed series, it means that they replace products purchased from Asia with locally produced hygiene products.
“This is our way of contributing to change. Reusing the bottles is an important part of the concept. We want to reduce our plastic consumption and have developed a refill system that gives the bottles a much longer life and simplifies the work for the employees on board,” says Mæhle from Hurtigruten.
Seaweed in a Shampoo Bottle, based on a press release from the Hurtigruten Group.
In the ethereal embrace of Scandinavia, where tales of ancient folklore meld with innovative design, there resides a deep-seated aspiration: the pursuit of multilingualism. Beyond their native tongues, the Scandinavians display an impressive ability to grasp and converse in myriad languages. Let’s explore the Scandinavian quest for multilingual mastery – the passion and its facets.
We’re sorry that we had to delete this article due to editorial concerns.
Driving through the Scandinavian countryside should be on everyone’s bucket list. Some of the most scenic roads in the world snake through the Scandes and most of the highways are well maintained and easy to use. Here’s what to know when driving the Scandinavian landscape.
However, before you buckle up, you need to learn about some of the local laws. Each country has its own regulations for foreign drivers and different regions will require a different approach to driving.
You’ll also have to learn about the customs of driving in Scandinavia. Scandinavians take their cars seriously and are renowned for being courteous behind the wheel. This is particularly good news if you’re a motorcyclist and want to take in the sights while riding safely.
As a tourist, it’s your job to educate yourself with the relevant rules before you get behind the wheel. Photo: Visit Norway.
Laws
You should be able to use your foreign license while on holiday in Scandinavia. However, Denmark, Norway, Sweden, and Finland all have different laws and rules of the road. As a tourist, it’s your job to educate yourself with the relevant rules before you get behind the wheel. In general, you should know and follow basic laws like:
On Freeways, Overtake on the Left: Unlike in the U.S., Scandinavian drivers can only legally overtake when passing on the left — even on the freeways and highways. This reduces the risk of collisions and improves traffic flow.
Low-Beam Lights: Setting your car’s headlights to low beams helps other drivers see your vehicle. This is particularly important during the shorter days when you’ll be driving in a state of semi-permanent dusk.
Accidents: Drivers are legally obliged to help other road users in the event of an accident. For that reason, you should always carry a warning triangle to alert oncoming traffic.
Horns: Can only be used to prevent an imminent accident.
Check with the relevant government websites before renting a vehicle and keep a driver’s guide at close hand. If you plan on staying for more than three months, you may need to complete a driving test within the country where you’re vacationing.
Image: The Porsche Sprint Challenge Scandinavia welcomeed Aksel Lund Svindal and Ingemar Stenmark to the 2022 championship. The legends of alpine skiing swapped mountains for racetracks and were teammates for the upcoming racing season.
The Porsche Sprint Challenge Scandinavia welcomeed Aksel Lund Svindal and Ingemar Stenmark to the 2022 championship. The legends of alpine skiing swapped mountains for racetracks and were teammates for the upcoming racing season. Photo: Posche Newsroom.
Customs
Scandinavians are world-renowned for their skills behind the wheel. Some of the world’s greatest drivers, like Kimmi Raikkonen, Tommi Makinen, and Mika Hakkinen, all hail from Finland. The Scandinavian passion for racing translates into well-mannered road users who are courteous to other cars.
Start by acquainting yourself with your indicators and mirrors — you’ll be using them a lot! Unlike in other countries, Scandinavians try their best to use clear indications when on the road. This will prevent plenty of collisions and will ensure that you don’t get rear-ended when turning off a fast road. Failing to indicate may even result in a fine that will undermine your ability to rent cars in the future.
Drunk driving is illegal around the world, but is considered particularly unethical in Scandinavian countries. If you do drive drunk, expect to wake up with an extremely hefty fine. Stick to soft drinks and skip the spirits, as you’ll need full use of your faculties when negotiating scenic roads.
Using your phone is also illegal on Scandinavian roads. Distracted driving is a risk to your health and may put other road users in harm’s way. Do not text when behind the wheel and avoid the temptation to do things like eating or drinking while driving. These manual distractions cause their fair share of accidents and will bring the good times to a sharp end.
Scenic Routes
Few things in life can top the enjoyment of driving a sports car through the Scandes. The scenic roads that cover the Scandinavian region are world-renowned for being well-maintained, too. This means you see all that the region has to offer from the comfort of your own car.
If it’s your first time in Sweden, consider starting with the Flatruetvägen and Road 535. This trail will take you over the mountain pass of Flatruet and sports a stunning view on clear days. If you really want to immerse yourself, consider bringing your motorbike with you for the journey. Riding a motorbike is good for your health, as you’ll use your whole body when negotiating windy roads and mountain passes.
Varanger in Northern Norway not only offers a physical experience. On this Norwegian national tourist route leading to the Arctic Ocean, you will also find serenity as you drive through the long lines in the landscape. The route also reveals the long lines of history.
Click the image below to learn more.
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If you’re visiting Scandinavia during the winter months, you should drive the Northern Lights Road. This road stretches from Tornio-Haparanda in Finland to Tromsø in Norway. If you’re lucky, the clouds will part and the winter skies will reveal the dancing waves of the aurora borealis.
Driving in the winter does offer the opportunity to see the northern lights, but comes with serious hazards. Acquaint yourself with the basics of car maintenance when driving during the colder months, as you can’t afford to get stuck on a rural road when temperatures plunge below freezing. Swap regular tires for snow tires, too, as this will prevent sliding should conditions change.
What to Know When Driving the Scandinavian Landscape – Conclusion
Driving in Scandinavia is a delight. The roads are well maintained, other drivers are conscientious, and the sights are unmatched. However, before you rent out a vehicle, you need to get up to speed with the relevant laws and customs. This will keep you safe on the road and help you avoid needless fines for things like poor indicating or missing your warning triangle.
Ainsley Lawrence
What to Know When Driving the Scandinavian Landscape, written dedicatedly for Daily Scandinavian by Ainsley Lawrence. Ainsley is a regular contributor to Daily Scandinavian. She is a freelance writer from the Pacific Northwest. Ainsley is interested in better living. through technology and education. She is frequently lost in a good book.
Scandinavian countries were the first to implement a four-day business week (*), resulting in a massive productivity boost across multiple industries. Today, many countries worldwide, particularly in the EU, are discussing implementing similar policies. Learn more about Scandinavian work-life balance: How it influences employee productivity.
Of course, on a governmental level, it may take a while before such regulations become common — if they ever will be because authorities still have a lot of reservations regarding the four-day workweek. On a private level, however, the shift is absolutely possible — besides, it has already been largely facilitated by remote work during the Covid-19 crisis.
On the other hand, one should remember that a four-day workweek is only the tip of the iceberg in the Scandinavian work-life balance. It does have plenty of benefits for today’s competitive marketplace — especially for boosting employee productivity and ensuring they stay motivated and loyal to the company. It is possible to maintain this balance in most countries and industries. Still, one should not forget that top Scandinavian enterprises, in Sweden in particular, have been experimenting with this model since the 1970s. Below are the top highlights of work-life balance practices that Scandinavian countries have been perfecting over the last fifty years.
Human resources is the area that can turn into a 24/7 occupation, especially in international companies
Emphasis on flexible, remote office hours
This is the primary factor that increases employee productivity and minimizes the chance of occupational burnout. Of course, the system is not without its risks — for the flexible remote work schedule, all team members must be responsible enough to focus on the results and have good time-management skills. On the downside, the result-oriented approach can lead to increased stress and, as a result, productivity loss — at least, in theory.
The Scandinavian practice, however, has already proven the opposite — especially in professions that empathize creativity and human communication. Think about it — the role of HR manager, for example, does not really imply a nine-to-five workweek. On the contrary, human resources is the area that can turn into a 24/7 occupation, especially in international companies with their diverse hours and cultures. So, it is absolutely vital to offer HR professionals some room for freedom and creativity to ensure they can cope with their primary responsibilities stress-free.
You may also like to know the 7 rules of Norwegian life that you won’t believe right away. Just click the image below.
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Sustainable business & workplace environment
Sustainable business practices are essential — and not just for the youngest generations of consumers and workforce. Environmentally friendly business practices and regular sustainability reports are a part of Scandinavian work culture, and there are plenty of factual examples to prove that — from retail brands like H&M to industrial manufacturers like Scania.
What does it have to do with work-life balance? Simple — it emphasizes a consistent eco-friendly approach across different spheres of life and eliminates the imbalance between personal and professional areas. It does not blur any lines, of course. But, promoting a sustainable corporate culture is another crucial factor that strengthens employee motivation and loyalty to the brand they represent.
Workplace equality between men and women
The tradition of gender equality in Scandinavian culture is allegedly many centuries old. Still, Viking Age aside, Finland was the first country to establish equal voting rights for women back in 1906. The tradition of equality has continued in the workplace for over a century, emphasizing healthy collaboration without destructive competition. While not directly influencing the work-life balance, this Nordic tradition creates a highly functional, productive, and safe work environment for everyone — something many other countries worldwide are still striving to accomplish.
Extended parental leave for women and men
Perhaps one of the top factors that strengthens equality in the workplace is extended parental leave for both parents. In Sweden, for example, parents are allowed 480 days of parental leave, which can be (and often is) equally divided between two parents. This is one of the primary factors that results in a satisfactory personal and professional life balance, allowing both parents to spend enough time with their children. It also means that neither parent is at a disadvantage when building career and nurturing family relationships — something that eventually translates into healthy, careful balance between personal and professional lives.
Scandinavian countries do an excellent job of nurturing their workforce with generous healthcare and vacation policies.
People-oriented social welfare systems
This factor may not be so easy to achieve in a different country because, similar to parental leave policies, a lot depends on the state regulations. But on the whole, Scandinavian countries do an excellent job of nurturing their workforce with generous healthcare and vacation policies. Once again, this may not seem like a direct aspect influencing work-life balance. Still, when employees do not need to worry about money and sick leaves, they can lead more relaxed, stress-free lives — both personally and professionally.
Another important factor influencing employee wellbeing in Nordic culture is a strong emphasis on emotional and psychological health. Or rather, the trick is not to subdivide these two because any mental problems resulting from stress or family circumstances are as understandable as occasional flu. No mental health issues are considered shameful, which creates a safe, welcoming environment for everyone.
There are regular team-building activities and other offline events where different team members can socialize and get to know each other. Photo: Austin Distel/Unsplash
Overall positivity in the work culture
All of the above strategies go down to a positive, safe environment in the workplace. Even with remote and flexible hours, Scandinavian employees still work as part of the team and are in constant contact with each other. In the US, there has been quite a lot of discussion lately on how to motivate remote workers, but clearly, Nordic cultures figured this out a long time ago. There are regular team-building activities and other offline events where different team members can socialize and get to know each other.
Most importantly, it is a standard part of corporate policy to emphasize personal and professional growth while making sure all employees enjoy enough time to spend with their friends and families or take care of their health and wellbeing. As a result, employees have enough time to rest and socialize outside their professional circle, which usually results in less stress, increased motivation, and boosted productivity levels.
Even though most Scandinavian countries remain relatively egalitarian communities, the 2020s focus on cultural diversity and integration for everyone has already become common in the workplace. Photo: Elena Mozhvilo/Unsplash
Diversity and integration policies for everyone
Even though most Scandinavian countries remain relatively egalitarian communities, the 2020s focus on cultural diversity and integration for everyone has already become common in the workplace. Of course, Nordic countries may still have something to learn in this area — the tradition is not as long or well-practiced in Scandinavia — yet, at least. A series of anti-discrimination laws are already in full swing, focusing on aspects such as age, gender, sexual orientation, and race. In fact, any Swedish company with over 25 employees is legally obliged to keep promotions and other workplace records to eliminate all instances of discrimination.
As you can now see, the Scandinavian work-life balance is not just about working four days instead of five or spending only part of the total work hours in the office. It is a complex system that advocates health, equality, safety, and flexibility — for everyone. Keeping a balance between work and personal life is not always easy — especially in top managerial positions. Still, there is even more reason to schedule off-work time for highly demanding positions to avoid productivity loss and emotional burnout. And it is certainly easy to achieve this in cultures where most companies understand how to balance work and personal life.
Scandinavian Work-Life Balance: How It Influences Employee Productivity, written for Daily Scandinavian by Dewey Grant. Dewey is an expert in human resources technology and recruitment strategies. He is an employee of SignalHire.com. His extensive knowledge and dynamic leadership have made him a trusted resource for companies seeking top talent and cutting-edge HR solutions. In his spare time, he is raising two daughters.
(*) Editor’s note on four-day business week in Scandinaviia:
In Sweden, a four-day working week with full pay was tested in 2015 with mixed results.
However, 6-hour workday in Sweden boost productivity, energy, and happiness.
Iceland (not a part of Scandinavia, but the Nordic region) trialed a four-day working week and it was an ‘overwhelming success’.
Finland (not a part of Scandinavia, but the Nordic region) did not introduce a four-day workweek, despite widespread claims.
Neither Denmark or Norway have tested a four-day working week.
Belgium became the first country in Europe to legislate for a four-day week. In February 2022, Belgian employees won the right to perform a full workweek in four days instead of the usual five without loss of salary.
In our series Scandinavian Explorers, we’re presenting articles on famous Scandinavian explorers from the Viking Age to present time as well as destinations worth exploring for people from the north. Scandinavians love to travel, and we aim to inspire them to explore well-known as well as less visited places for fun and lasting experiences. Last Friday, we focused on attractions in Bordeaux. Today, Scandinavians are exploring food and wine and accommodation in Bordeaux.
Food & Wine
Bordeaux is one of the country’s most important wine districts. Don’t miss a tour to Saint-Emillion, in my opinion one of the best wine districts in France.
There are many fine restaurants all over Bordeaux. Before going there, I asked a local to recommend a restaurant, and his choice was without doubt La Brasserie Bordelaise.
La Brasserie Bordelaise
Located in the Saint-Pierre district in the heart of the historic town center of Bordeaux, the Brasserie Bordelaise is a true institution. The brasserie is an unmissable home for “real food-lovers and honest drinkers” as one of the locals whispered in my ear. Here you can enjoy a classic blend of the classic and the temporary.
Sommelier Frank
Brasserie Bordelaise has an impressive wine cellar with 750 references. The wine list offers wines from throughout France and around the world, and pride of place is given to the wines of Bordeaux and the South-West. Sommelier Frank recommended us a bottle of Château d’Arche 2020 to accompany our menu. Asking why, he explained it is an all-round wine, for fish as well as meat, full-bodied and with normal acidity. It proved to be a perfect match for our menu, starting out with an assortment of tapas, fresh cuts.
For man dish, I opted for the cassoulet, a portion so generous that I couldn’t even finish it, while my partners enjoyed saucisson and Ventrêche de Porc Noir grillée, respectively. For dessert we had an assortment of sweet pastries.
Assortment of tapas, fresh cutsThe cassouletDessertHappy guests at Brasserie BordolaiseIf you must wait to be seated, the bar is a fine alternative.Our waitress, Ico from Mali
Our waiter, Ico (from Mali) was friendly and fun, adding an extra layer of enjoyment to our evening.
As the restaurant fills up quickly, we advise you to make a reservation in advance.
Saint-Emilion is a charming medieval village located in the heart of the famous Bordeaux wine area. It is a very unique site where world-famous wineries, fine wine, beautiful architecture and great monuments are a perfect match.
Saint-Emilion is all about wine. There are more than 800 wine estates in the commune.
The legend says that a monk from Brittany fled from Vannes, his hometown, to seek refuge in one of the natural caves in a place called Ascum bas (former name of the village) in the 8th century.
His name was Emilion. Living the life of a hermit he accomplished a few miracles and rapidly became famous in the region and even far beyond its borders. Soon he had many disciples and with their help he evangelized that place and made it become a great religious center. Even after his death his followers carried on his legacy and even called the town after him: Saint-Emilion.
The Monastry of Saint-Emilion
The monastery was reformed in the 12th century. Remains can still be found in the cloister, particularly the entrance of the chapter house to the east. An elegant arcade was built at the end of the 13th century. Tombs which was long ago painted were dug out of the southern and eastern at the end of the 13th and 14th centuries.
Our guide accompanied us through the undergorund galleries where photography is not allowed.
Nowadays the extraction is over but there are still 200km of underground galleries under the village and its vineyard standing as a proof of that activity. We recommend a guided tour – which is the only way to experience this astonishing underground attraction.
The easiest way to go to Sain-Emilion from Bordeaux center in by bus 304, departing from Quinconces and ending at Bourg, just outside the town.
Scandinavians Exploring Bordeaux – Part 2, the article continues
A Visit toChateau Dassault
At Chateau Dessault we were greeted with wine-tasting as well as historical insights by Directeur General Roman Depons and Directrice Commerciale Valérie Befve.
Managing director Roman Depons
Chateau Dassault was created in the mid-1800s by a member of the Fourcaud family. If the Fourcaud family sounds familiar to you it is because they are best known for creating Chateau ChevalBlanc. At the time of its birth, the estate started out life under the name of Chateau Couperie. That changed in 1955 when the vineyard was purchased by Marcel Dassault (1892-1986).
The modern facilities of Chateau Dassault
Not only did Marcel Dassault completely renovate the entire Saint Emilion estate and its vineyards, as well as improve the drainage system, but he also renamed the property as well following the old custom of naming your Bordeaux winery after yourself. He rechristened the estate, Chateau Dassault. The family fortune comes from the airline industry, they are the owners of Dassault aviation. The Dassault family has a wide range of investments that include the French newspaper, Le Figaro.
Stainless wine tank
The Dassault family maintains a strong relationship with Chateau Lafite Rothschild, as their wines are aided in their distribution by Lafite Rothschild.
Light from outside is important for the employees.
In 2002, the grandson of Marcel, Laurent Dassault purchased the neighboring estate of Chateau La Fleur. At the time, it was expected that the two vineyards, Chateau La Fleur and Chateau Dassault would merge. But that is not what took place. Instead, Laurent Dassault allowed La Fleur to remain its own vineyard with its unique identity.
Malo-lactic fermentation is carried out in new barrels and vats
In January 2014, the Dassault family added to their holdings in Saint Emilion with the purchase of Chateau Faurie de Souchard from the Sicard family. In late 2016, the Dassault family added to their vineyard holdings in St. Emilion when they bought Chateau Trimoulet.
Private room in Chateau Dassault
Recently Chateau Dassault has finished another modernizing of their Right Bank wine-making facilities with a renovation of their vat rooms.
Roman Depons tells us that the particular environment in which the grapes for a wine are grown, give the wine a special character: The main difference between wines is their terroir, the elusive combination of soil, vine stock and planting habits of a particular vineyard. The plots grouped around Chateau Dessault form a compact group which nevertheless presents a wide variety of terroirs.
Roman Depons and Valérie Befve
“Our vineyard is made up of the three traditional grape varieties of the SE appellation which are distributed according to the specific qualities of each plot. At harvest time, the batches of grapes are vinified separately and provide us with a wide range of combinations when blending the wines.
In 2009, Chateau Dessault was one of the first properties to benefit from an optical sorting machine. This innovative investment allows us to define in an extremely precise manner the grape berries that we accept“.
Wine tasting at Chateau Dassault
But if a great wine is the fruit of will, it is also the fruit of a lot of work, vintage after vintage, he adds. Thus Chateau Dessault obtained the rank of SE GC Claqsse in 1969. Chateau Dessault expresses itself through precise and fleshy flavors where elegance and aromatic expression remain the dominant characters. They will reveal themselves and be appreciated after aging for 10 to 15 years depending on the vintage.
Léa Payen from Saint-Emilion Tourisme organized the visit for us.
A proud Roman Depons says that since 2016, the estates have also been involved in integral vinification in 500 liter thermoregulated barrels with the aim of refining and ever more respecting the personality of these different plot origins.
Malo-lactic fermentation is carried out in new barrels and vats, and the wines continue to age in barrels for 14 to 18 months.
Sales director Valérie Befve tells us that the four children of the legendary family patriarch Serge Dassault regularly visit the estates. They are very committed to their wineries. “You don’t have the impression of working for a large corporation, but for a personally run family business,” she says and adds, “That’s extremely pleasant.”
Dassault is the world’s largest private aviation group, producing, among other things, the Rafale and Falcon aircraft. It also includes various other business sectors, including around seventy newspapers, including Le Figaro.
Scandinavians Exploring Bordeaux, the article continues.
Accommodation
Hotel Ibis Bordeaux Centre Mériadeck
There are dozens of hotels to choose from in Bordeaux city – from basic “bed and breakfast” style accommodations to exclusive, top-tier luxury properties. For our stay in Bordeaux we focused on three issues: location, price and convenience.
Room at Hotel Ibis
The three star Hotel Ibis Bordeaux Centre Mériadeck met our required specifications. The hotel is located in the business district of Bordeaux with walking distance (10 minutes) to the city center. The tram stop to the Bordeaux Mérignac Airport is very close to the hotel and the ride takes 30 minutes.
We enjoyed the breakfast in the outside area.The restaurant entrance.
The hotel is decorated in modern style, no luxury, but the rooms are clean and functional. The buffet breakfast is composed of sweet and savory dishes such as eggs, fruit salad and yogurts. We enjoyed the breakfast in the small outdoor area. The restaurant is open for dinner at night and serves regional specialties.
This is the first article in which modern Scandinavians explore destinations outside Scandinavia. The series include, however, also famous Scandinavian explorers, past and present. Leif Erikson was the first known European to spot North America in 986 AD. You can read the story here.
In our series Scandinavian Explorers, we’re presenting articles on famous Scandinavian explorers from the Viking Age to our present time as well as destinations worth exploring for people from the north. Scandinavians love to travel, and we aim to inspire them to explore well-known as well as less visited places for fun and lasting experiences. This is Part 1 of Scandinavians exploring Bordeaux. Part 2 follows on Monday.
Since the Viking Age, Scandinavians are known for travelling the world. Scandinavians love to travel, especially in Southern Europe for the sun and warmer weather. In later years, attention to history, food and eco travel has been more evident. More and more Scandinavians explore new areas that’s not so touristy.
First out, we’ve chosen Bordeaux. Not only for its comfortable climate but also for its history, particular attractions – and not least the famous wines of Bordeaux. Bordeaux was named the “most attractive destination in the world for 2017” by Lonely Planet.
In 2020, Culturespaces created this digital art center in Bordeaux’s former submarine base. The Bassins des Lumières presents monumental immersive digital exhibitions, dedicated to major artists in the history and to contemporary art.
The Famous Water Mirror
Le Miroir d’Eau. Photo: Steve le Clech/Bordeaux Tourism
If you cross the street from Place de la Bourse towards the riverfront, you’ll arrive at one of Bordeaux’s main attractions, Le Miroir d’Eau. The huge water mirror is the most popular monument in Bordeaux attracting many families with kids to splash their feet on hot summer days.
La Cité du Vin – Bordeaux Wine Museum
La Cite du Vin. Photo: Teddy Verneuill Lexbroz/Bordeaux Tourism
Inaugurated in 2016, the Bordeaux’s wine museum, has become one of the city’s main touristic attractions. Even the shape of the spectacular building is inspired by the movement of wine when it’s swirling in a glass. It can be seen from afar and uplifts the grungy port of Bassin a Flot, where the museum is located.
Being in Bordeaux for the first time, it’s an attraction worth visiting. I call it an amusement park for wine lovers. The museum offers among other things an interactive journey into the wine world that includes videos, touch screens, sensory tables, interesting stories, and music.
The permanent exhibition takes place on the second floor of the museum.
The Opera House in BordeauxThe cathedralTypical street cafe in Bordeaux
Shopping in Bordeaux
Saint Catherine StreetStreet singer in Sainte Catherine Street
In the midst of downtown, Sainte-Catherine Street was pedestrianized in 1977 and is now the longest pedestrian, shopping street in Europe, stretching over more than a kilometer. Here you’ll find all the major brands, as well as luxury and designer boutiques and gastronomy. Do not miss the typical 19th century mall north of the street.
Galleris Lafayette in Sainte Catherine Street
Rue Porte Dijeaux is another commercial institution in Bordeaux, la place Fernand Lafargue has a more bohemian atmosphere.
Summing up, there is something to satisfy everybody here.
In Part 2 of this article, we visit the charming medieval village Saint-Emilion and the Dessault wine estates.
The Scandinavian region (also known as the Nordic region) is a fantastic place to expand your business-to-business (B2B) customer base. The Nordic countries of Sweden, Norway, Denmark, and Finland (* are home to a robust economy and welcoming business climate. Learn more about business in Scandinavia and how to reach B2B customers.
Running a successful business in Scandinavia, however, requires understanding the region’s distinct business culture, following its regulatory norms, and creating long-term relationships.
Dive into this detailed piece as it unfolds seven strategies to effectively broaden your scope among B2B clients in Scandinavia. These insights will serve as a guiding framework for achieving success, regardless of whether you’re offering products, services, or solutions like contract lifecycle management.
1. Learn about Nordic values.
The rapid modernization of Scandinavia has quickly elevated it to global powerhouse status. This has led the individuals in this region to establish a “Scandinavian” or “Nordic model” that is characterized by its novelty, sobriety, and adherence to the principles of the common good—all traits of Nordic workplace culture and commercial practices. Also, given that there’s only a handful of individuals who can converse in Norwegian, Finnish, Swedish, or Danish around these parts, using your English language skills to attract potential B2B clientele should be fine.
2. Engage in corporate social responsibility initiatives.
Scandinavian countries have a strong reputation for their corporate social responsibility (CSR) and ethical business practices. For example, Norway’s extensive engagement in CSR is deeply rooted in its active involvement in the business sector, whether through direct ownership or indirect stakes in major corporations. This commitment results in these companies voluntarily supporting the neighborhoods where they operate, even if they don’t explicitly brand it as CSR. In turn, businesses that actively contribute to their communities and support causes often find themselves more appealing to like-minded partners and clients, resulting in increased B2B leads and opportunities.
Learn more about doing business in Sweden by clicking the image below.
Click the image
3. Understand the business culture.
Our methods of business operations should also be taken into account. We wrongfully assume that working long hours is the standard across all countries and cultures. In contrast, it’s not always easy to get a hold of Scandinavian workers outside of business hours, and many of them won’t even answer the phone after 5 p.m. There is just a general desire to maintain a healthy work-life balance. It is unsurprising that Scandinavian nations such as Denmark and Norway routinely exhibit high levels of performance in polls assessing work-life balance.
4. Check out the funding options.
Global venture capitalists are showing increasing curiosity in Nordic start-ups and growth-driven companies from the Nordic region. This interest is sparked by the area’s proven track record for maintaining, even growing tech businesses during challenging economic periods including the Great Recession. With liquid assets readily accessible for corporations in Scandinavia, businesses wishing to grow and expand should target the Nordic B2B market, as a robust business model with a flexible strategy would result in a rapid return on investment.
Learn more about doing business in Norway by clicking the image below.
Click the image.
5. Devise an effective sales and marketing strategy.
B2B customers in Scandinavia effectively engage with digital marketing courses for advertising and content marketing collateral. Write informative pieces that discuss the challenges encountered by various sectors and the ways in which your services, such contract lifecycle management, might help.
Case studies derived from actual, real-life scenarios are also a great way to demonstrate the value of your goods and services.To ensure audience engagement, it’s crucial to thoughtfully orchestrate all aspects of online ad campaigns.
6. Show how your products support sustainability.
Sustainability, as a fundamental cornerstone of Scandinavian values, significantly influences B2B buying decisions in the region. According to Stastista, in 2020, 52% of Swedish sustainability survey respondents said a company’s sustainability work influenced their product and service choices. Therefore, when pitching to B2B leads, it’s beneficial to emphasize how your offerings reflect the region’s strong commitment to environmental and social responsibility. It also pays to underline their ability in helping companies lower their carbon footprint while also achieving their sustainability targets.This eco-conscious mindset can greatly resonate with Scandinavian businesses and open doors for meaningful B2B partnerships.
7. Expand your Nordic network.
40% of leads turn into buyers during in-person meetings, according to a 2020 survey by Marketing Expertus. Another study by The Ascent revealed that more than half of business travelers reported that attending trade fairs and networking events resulted in 5-20% new customers for their organization.
These statistics suggest that a well-established network can facilitate access to prospects, provide invaluable market insights, and substantially increase the likelihood of success in engaging with B2B clientele in Scandinavia. Consider using social media, attending industry events like the Nordic Business Forum, and joining local business associations to broaden your circle and attract new clients.
Business in Scandinavia, how to reach B2B customers? Conclusion
If you’re looking to grow your company’s B2B reach, the Scandinavian market is where you should focus your attention. When executed strategically, the above-mentioned tips can yield substantial rewards for businesses with B2B expansion goals.
*) Finland is per definition not a part of Scandinavia, but the Nordic region. This is a misconception, also among many Scandinavians. (Editor’s remark).
Shawn Mack
Business in Scandinavia? How to reach B2B customers, written dedicatedly for Daily Scandinavian by Shawn Mack. Shawn is an experienced outreach expert at The Pro Linkers. He is known for his excellent communication skills and ability to build strong relationships with influencers and media outlets. With a sharp eye for detail and a commitment to delivering results, Shawn is the go-to expert for all things SEO outreach.
Located in the Saint-Pierre district in the heart of the historic town center of Bordeaux, the Brasserie Bordelaise is a true institution. The brasserie is an unmissable home for “real food-lovers and honest drinkers” as one of the locals whispered in my ear. Here you can enjoy a classic blend of the classic and the temporary.
Brasserie Bordelaise has an impressive wine cellar with 750 references. The wine list offers wines from throughout France and around the world, and pride of place is given to the wines of Bordeaux and the South-West. Sommelier Frank recommended us a bottle of Château d’Arche 2020 to accompany our menu. Asking why, he explained it is an all-round wine, for fish as well as meat, full-bodied and with normal acidity. It proved to be a perfect match for our menu, starting out with an assortment of tapas, fresh cuts.
Saint-Emilion is a charming medieval village located in the heart of the famous Bordeaux wine area. It is a very unique site where world-famous wineries, fine wine, beautiful architecture and great monuments are a perfect match.
At 
Not only did Marcel Dassault completely renovate the entire Saint Emilion estate and its vineyards, as well as improve the drainage system, but he also renamed the property as well following the old custom of naming your Bordeaux winery after yourself. He rechristened the estate, Chateau Dassault. The family fortune comes from the airline industry, they are the owners of Dassault aviation. The Dassault family has a wide range of investments that include the French newspaper, Le Figaro.
7. Expand your Nordic network. 