Swedish Outdoor Clothing Company Navigating in Challenging Terrain

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An eagerness to expand can take leaders down slippery slopes if they don’t have a clear direction. When Swedish outdoor clothing company Peak Performance now is expanding in the UK as well as in the US it is indeed navigating in challenging terrain.

This summer, the Swedish outdoor brand Peak Performance, owned by Amer Sports, confirmed it will open its first-ever store in the UK as part of its global expansion plans. At the same time it launches in the US along with Arc’teryx, the outdoor and ski wear brand being a part of Amer’s Technical Apparel segment.

Swedish Outdoor Clothing Company Navigating in Challenging Terrain
“The Shop is where you truly engage with your community, and get to understand customer desires,” says Molnar. “You rely on shop staff as key ambassadors,”

Luckily for Sara Molnar, the president and CEO of Peak Performance, she is a lifelong skiing and freeride competitor combined with a successful career in legal and financial sectors, making her fit for navigating in challenging terrain.

Peak Performance has selected Covent Garden in London for its debut UK store, following in the footsteps of its sister brand, Canadian high-performance outdoor wear brand Arc’teryx, which opened its biggest European store on King Street in May.

Swedish Outdoor Clothing Company Navigating in Challenging Terrain
Peak Performance concept store in Covent Garden

In the U.S., the brand is introducing its 2024 Ski Collection, a category where the company reported it is “well-known through its partnership with the Freeride World Tour.” The collection will be available through a new e-commerce platform.

Swedish Outdoor Clothing Company Navigating in Challenging Terrain
Store interior in Covent Garden

“I noticed how other people spoke about their work with pride and passion, and wanted to have that feeling too,” she said in an interview with the prestigious magazine Monocle. “My connection to Peak Performance goes back to my childhood, which I spent skiing, and the community around the brand.”

Its 1,700-square-foot UK flagship will be located at 49 Long Acre. It will offer a curated selection of its collections, including its lightweight Helium down series, its Vertical Gore-Tex Pro ski range and ISPO-award-winning technical items, with apparel and accessories for skiing, hiking, mountain biking, trail running, and urban exploration.

Swedish Outdoor Clothing Company Navigating in Challenging Terrain
Peak Performance concept store in Sioux City, USA

“Known for seamlessly blending high-performance functionality with Scandinavian minimalist design, Peak Performance has earned a dedicated following across Europe and beyond,” the company said in a media release. “Founded by skiers in the mountain town of Åre, Sweden in 1986, the brand was born out of a desire to create apparel that could meet the rigorous demands of extreme weather conditions while offering more stylish, progressive aesthetics. Over the years, Peak Performance has evolved into a versatile lifestyle brand, delivering innovative gear not only for skiing but also for a wide range of outdoor sports such as hiking, mountain biking, and golf, as well as for everyday urban wear.”

Now, Molnar is leading Peak Performance’s transformation, guiding it through unchartered territory as the company grows. “You cannot expand globally without knowing who you are and what you stand for,” she says. “It’s about disciplined growth.”

Swedish Outdoor Clothing Company Navigating in Challenging Terrain
Peak Performance biking outfit

The concept store in London will also showcase Peak Performance’s second-hand program ‘WearAgains’ offering a trade-in system from launch, allowing customers to exchange their pre-loved Peak Performance products for vouchers. This will sit alongside innovative services such as care and repair of garments and professional washing to spotlight the brand’s commitment to the longevity and upcycling of its products.

The company said the brand’s expansion into the U.S. builds on its recent growth in Canada, including opening a brand store in Vancouver in Fall 2023 to “showcase its pairing of progressive design with technical leadership.”

Swedish Outdoor Clothing Company Navigating in Challenging Terrain
Peak Performance hiking outfit

Peak Performance’s recent shop openings in Berlin, Vancouver and London, as well as a new location in China, offer the company fresh opportunities to learn and build a bigger community. For Molnar, retail remains at the heart of the business. As the business continues its slalom across the world, the challenge is becoming how to balance the company’s global aspirations with the importance of honoring its Scandinavian roots.

In a statement Sara Molnar said: “We are thrilled to be making our entrance to the UK, and it is a milestone moment for us to be doing so in Covent Garden – the ideal destination for this significant step. “This iconic location not only provides the vibrant and diverse backdrop essential for Peak Performance but also allows us to engage with both local enthusiasts and a global audience. As we prepare to open the doors to our new home at 49 Long Acre, our vision is to cultivate a space where London’s ski and outdoor community can gather, drawing inspiration and discovering the right apparel for their adventures.”

Peak Performance has deep roots in skiing, showcased by its presenting partnership with the Freeride World Tour (FWT) and the brand’s roster of athletes, including FWT champion Hedvig Wessel and two USA-born competitors, Alex Hackel and Svea Irving. With its launch in the U.S., Peak Performance said it is adding to its athlete roster and will continue to expand its team to support more riders and ambassadors in the U.S. and gain further insights into the North American market.

“The Shop is where you truly engage with your community, and get to understand customer desires,” says Molnar. “You rely on shop staff as key ambassadors,”

Commenting on the signing in London, Michelle McGrath, executive director at Shaftesbury Capital, added: “Peak Performance’s distinct Scandinavian heritage combined with its strong sustainability-focused ethos contributes to its reputation as high-quality experts in their space. It is this unique personality that makes this opening the ideal addition to Covent Garden, which is home to an unmatched selection of innovative concepts, diverse brand formats and world-class retail and hospitality.”

Swedish Outdoor Clothing Company Navigating in Challenging Terrain
Known for seamlessly blending high-performance functionality with Scandinavian minimalist design, Peak Performance has earned a dedicated following across Europe and beyond.

“The USA’s global influence within fashion and style, alongside a growing community of new outdoor adventure seekers, makes it an ideal destination for Peak Performance,” said Sara Molnar. “We couldn’t be more excited to finally offer North American skiers the chance to shop Peak Performance online. This marks a significant next step in our ongoing efforts to bring Peak Performance to the North American consumer, and we look forward to sharing more updates in the near future.”

Swedish Outdoor Clothing Company Navigating in Challenging Terrain, written by Tor Kjolberg

Oslo on the Top Five List of Leading Maritime Cities of the World 2024

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The 2024 Leading Maritime Cities (LMC) report is the latest collaborative effort between DNV and Menon Economics, offering valuable insights into the maritime cities that offer the best policy measures, initiatives, and support. Oslo is on the Top Five List of Leading Maritime Cities of the World 2024

The cities on the list excel in both soft and hard infrastructure and boast elite talent to enable maritime companies and individuals to connect and prosper. In the wake of geopolitical shifts and significant environmental concerns, the maritime industry has remained resilient, navigating through challenges while embracing transformative changes.

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You may also like to read Norway’s Maritime “Information Highway”
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Oslo on the Top Five List of Leading Maritime Cities of the World 2024, article continues below the image.

Oslo on the Top Five List of Leading Maritime Cities of the World 2024
Singapore maintains its position as the world’s leading maritime hub. Photo: Novair

The report provides detailed insights and upholds its tradition of benchmarking maritime cities across five pillars: Shipping Centers, Maritime Finance and Law, Maritime Technology, Ports and Logistics, and Attractiveness and Competitiveness. Incorporating refined objective and subjective indicators, the report provides a comprehensive assessment of each city’s performance. The report also underscores the progress being made in technological innovation while emphasizing the ongoing journey towards meeting greenhouse gas emissions goals.

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You may also like to read Swedish Study: Ship Emissions Can Be Cut By 97.5%
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Oslo on the Top Five List of Leading Maritime Cities of the World 2024
The cities on the list excel in both soft and hard infrastructure and boast elite talent to enable maritime companies and individuals to connect and prosper. Photo: DNV

Singapore maintains its position as the world’s leading maritime hub. Excelling across multiple pillars, the city’s strategic investments in innovation and green transformation reaffirm its status as a global maritime powerhouse. The top five leading cities in 2022 had a mix of three Asian cities and two European cities, but the tables have turned this year, and now three of the five leading cities are from Europe and two cities are from Asia. Rotterdam and London continue to hold their second and third place respectively. Shanghai remains in the fourth position, while Oslo moved ahead to take the fifth spot.

Download a copy of the report to learn more.

Oslo on the Top Five List of Leading Maritime Cities of the World 2024, a press release from DNV

Come With Us and Explore the Heart of India

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[Read this article in Norwegian]

On February 8th 2025, Daily Scandinavian in collaboration with travel partner TAKs verden set out on a 10 days’ journey to explore some of the greatest gems of India. Come with us and explore the heart of India.

Join us on this exciting journey to India in the footsteps of rulers who have left their mark on this fascinating country. After a stop-over in the capital of New Delhi, we continue to Agra and the legendary Taj Mahal, considered by many to be one of the most beautiful buildings in the world!

Come With Us and Explore the Heart of India
The legendary Taj Mahal, considered by many to be one of the most beautiful buildings in the world! Photo: UNESCO

One of the highlights of our India exploration is the UNESCO world heritage site Khajuraho, the second most visited monument in India after Taj Mahal.

Khajurahu is the only group of temples being more and more popular by young people, the erotic sculptures being one of the obvious reasons. But this place is much more than that. Much fineness, thought process, efforts, planning, accuracy and not least the perfect execution has been put into the construction of these marvels.

We are heading to the small quiet town of Khajuraho about halfway between Varanasi and Jaipur. The temples in Khajuraho built during the Chandela dynasty are a good place to calm down. Khajuraho does not resemble the chaotic India we often encounter.

Come With Us and Explore the Heart of India
The temples in Khajuraho built during the Chandela dynasty are a good place to calm down. Picture shows the Kandariya Mahadev temple. Photo: Wikimedia commons.

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You may also like to read Cycled from India to Sweden for Love
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Why were these carvings made in the first place?

According to Ms. Bidisha Mukherjee, Assistant Managing Director, Madhya Pradesh Tourism Board, it is important to highlight that Kama (desire and earthly pleasures) is one part of a broader framework. The other three Purusharthas—Dharma (righteousness), Artha (prosperity), and Moksha (liberation)—form the core trinity of Hindu philosophy, with Kama serving as a complementary element to complete the holistic vision of life’s purpose.

The Purusharthas—Dharma, Artha, Kama, and Moksha—represent the interconnected goals of human existence. The Khajuraho temples symbolically embody these aspects, with Kama reflecting the natural and integral role of desire and sensual pleasures in life. The depiction of erotic imagery on the temples reflects this philosophy, emphasizing balance and harmony among these goals.

Come With Us and Explore the Heart of India
The Brahma temple. Photo: Wikipedia

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You may also like to read India is Looking to Scandinavia
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What are the reactions from visitors?

You get varied reactions from visitors to the temples of Khajuraho. Guides with poker faces emphasize that this is ‘an oral activity’ or a ‘group activity’ and some tourists giggle while others look away. Some are embarrassed, some are cynical while others cringe. This is visualization of Kama Sutra attributed to the Indian philosopher Vatsayana (400 BCE-200 CE).

Some visitors consider the erotic sculptures as absurd while some look upon them as a piece of art. The temple has survived many plunders but was in real danger when Gandhiji wanted to chip the walls as he considered them indecent and embarrassing. He thought they didn’t fit into the “Indian culture”. However, Rabindranath Tagore intervened and protected them by saying that they are the real national treasure left by our ancestors and should not be demolished just because some people were uncomfortable that their ancestors were sexual beings.

“Visitor reactions to the sculptures of Khajuraho are as diverse as the individuals who come to see them. Many are captivated by the intricate carvings, admiring the extraordinary artistic skill and craftsmanship of the artisans who brought them to life. The seamless blend of human intimacy and divine inspiration often leaves visitors in awe, reflecting the creators’ profound understanding of human nature and spirituality,” says Ms. Bidisha Mukherjee.

Come With Us and Explore the Heart of India
As a visitor you will experience that the temple park is extremely well-kept. Photo: Varun Pyasi/Unsplash

For some, the sculptures evoke curiosity and surprise, particularly among those unfamiliar with their cultural or philosophical context. Others view them with reverence, interpreting them as expressions of sacred philosophy rather than mere art. Many visitors have shared that these carvings deepen their appreciation of ancient Indian culture, which embraced human desires and experiences as integral to the spiritual journey rather than something to be denied.

In recent years, travelers have increasingly recognized the sculptures as a testament to open-mindedness, seeing in them a unique integration of sensuality and spirituality. The Khajuraho temples serve as a striking example of how ancient Indian thought harmonized the physical and the metaphysical, challenging stereotypes and inspiring awe for their holistic approach to life and spirituality.

Come With Us and Explore the Heart of India
There are 23 temples in the park, dedicated to Jainism and Hinduism, and there is more to them than just the sexual imagery. Photo: Deepak Gupta/Unsplash

It’s near impossible to find a public place like this

One of the most significant takeaways from Khajuraho is the importance of balance and harmony in life. The external sculptures symbolize life’s material and sensual dimensions, which, while integral, are not the ultimate purpose. They coexist with the pursuit of higher ideals—Dharma (righteousness), Artha (prosperity), and Moksha (liberation). Visitors are encouraged to approach these sculptures without bias, appreciating the progressive and inclusive vision of their creators. These masterpieces advocate for embracing all facets of life, fostering self-awareness, and advancing toward spiritual growth by integrating, rather than rejecting, human experiences.

As a visitor you will experience that the temple park is extremely well-kept. There are clear marked paths. No rubbish anywhere, everything is clean, and it is quiet and calm and slightly breezy. Anyone who’s ever been to India can tell you that it’s near impossible to find a public place like this.

There are 23 temples in the park, dedicated to Jainism and Hinduism, and there is more to them than just the sexual imagery. They are divided into three main groups – Western, Eastern and Southern. Most of the erotic sculptures are seen in the Western Group of temples. A few temples in the Eastern Group are dedicated to Jainism Tirthankara.

Come With Us and Explore the Heart of India
After this encounter with Kama Sutra, we are heading to Bandhavgarh to experience the Bengal tiger. Photo: Wikipedia

After this encounter with Kama Sutra, we are heading to Bandhavgarh to experience the Bengal tiger. India has so much to offer, and we’re convinced that our 10 days’ tour will give you memories for life.

Come with us and explore the heart of India. Secure your place in our small group under supervision by our Editor-in-Chief Tor Kjolberg here.

You can find the complete 10 days itinerary here.

Come With Us and Explore the Heart of India, written by Tor Kjolberg in collaboration with Zeenat Mulla at Vinsanworld,

Feature image (on top) © Dhwani Jalan / Unsplash

Bli med oss til fantastiske India

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[Les Artikkel på engelsk]

Den 8. Februar arrangerer Daily Scandinavian I samarbeid med vår reisebyråpartner TAKs verden en ti dagers reise til et utvalg av Indias mest spennende serverdigheter. Bli med oss til fantastiske India.

Bli med oss ​​på denne spennende reisen til India i fotsporene til herskere som har satt sitt preg på dette fascinerende landet. Etter et stopp i hovedstaden i New Delhi, fortsetter vi til Agra og den legendariske Taj Mahal, av mange ansett for å være en av de vakreste bygningene i verden!

Come With Us and Explore the Heart of India
The legendary Taj Mahal, considered by many to be one of the most beautiful buildings in the world! Photo: UNESCO

Ett av høydepunktene på vår reise er UNESCOs verdensarvsted Khajuraho, det nest mest besøkte monumentet i India etter Taj Mahal.

Khajurahu er den eneste gruppen av templer som blir stadig mer populær blant unge mennesker; de erotiske skulpturene er en av de åpenbare årsakene. Men Khajurahu er langt mer enn det. Bak konstruksjonen av disse perfekte skulpturene skjuler det seg mye planlegging, arbeid, tankeprosesser, innsats og ikke minst nøyaktighet.

Vi er på vei til den lille fredelige byen Khajuraho omtrent halvveis mellom Varanasi og Jaipur. Templene i Khajuraho, bygget under Chandela-dynastiet, er et godt sted å roe seg ned. Khajuraho ligner ikke det kaotiske India vi så ofte møter

Come With Us and Explore the Heart of India
The temples in Khajuraho built during the Chandela dynasty are a good place to calm down. Picture shows the Kandariya Mahadev temple. Photo: Wikimedia commons.

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Kanskje du også liker å lese Cycled from India to Sweden for Love

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Hvorfor ble disse utskjæringene i dert hele tatt laget?

I følge Zeenat Mulla i reisebedriften Vinsanworld er det viktig å understreke at Kama (begjær og jordiske gleder) er en del av et bredere rammeverk. De tre andre Purusharthaene – Dharma (rettferdighet), Artha (velstand) og Moksha (frigjøring) – utgjør kjernetreenigheten i hinduistisk filosofi, med Kama som et komplementært element for å fullføre den helhetlige visjonen om meningen med livet.

Purusharthaene – Dharma, Artha, Kama og Moksha – representerer de sammenkoblede målene for menneskelig eksistens. Khajuraho-templene legemliggjør symbolsk disse aspektene, med Kama som gjenspeiler den naturlige og integrerte rollen til begjær og sensuelle nytelser i livet. Skildringen av erotiske bilder på templene reflekterer denne filosofien, og legger vekt på balanse og harmoni mellom disse målene.

Come With Us and Explore the Heart of India
The Brahma temple. Photo: Wikipedia

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Også publisert i Daily Scaninavian: India Looks to Scandinavia

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Hvordan reagerer de besøkende?

Besøkende til templene i Khajuraho reagrere på mange forskjellige måter.. Guider med pokerfjes understreker at dette er “en muntlig aktivitet” eller en “gruppeaktivitet”, og noen turister fniser mens andre ser sjenert bort. Noen er flaue, noen er kyniske mens andre bare later som ingen ting. Men dette er visualisering av Kama Sutra tilskrevet den indiske filosofen Vatsayana (400 fvt-200 e.Kr.).

Noen besøkende anser de erotiske skulpturene som absurde, mens andre ser på dem som et kunstverk. Templet har overlevd mange plyndringer, men var i virkelig fare da Gandhi ønsket å rive veggene fordi han anså dem for uanstendige og pinlige. Han mente de ikke passet inn i den “indiske kulturen”. Imidlertid grep Rabindranath Tagore inn og beskyttet dem ved å si at de er den virkelige nasjonale skatten som ble etterlatt av deres forfedre og ikke burde rives bare fordi noen følte ubehag over at deres forfedre var seksuelle vesener.

«Besøkendes reaksjoner på skulpturene i Khajuraho er like forskjellige som personene som kommer for å se dem. Mange er betatt av de intrikate utskjæringene, og beundrer den ekstraordinære kunstneriske dyktigheten og ferdighete til håndverkerne som brakte dem til live. Den sømløse blandingen av menneskelig intimitet og guddommelig inspirasjon etterlater ofte besøkende i ærefrykt, noe som gjenspeiler skapernes dype forståelse av menneskelig natur og spiritualitet», sier Zeenat Mulla.

Come With Us and Explore the Heart of India
As a visitor you will experience that the temple park is extremely well-kept. Photo: Varun Pyasi/Unsplash

For noen vekker skulpturene nysgjerrighet og overraskelse, spesielt blant dem som ikke er kjent med deres kulturelle eller filosofiske kontekst. Andre ser på dem med ærbødighet, og tolker dem som uttrykk for hellig filosofi snarere enn bare kunst. Mange besøkende forteller at disse utskjæringene utdyper deres forståelse av gammel indisk kultur, som omfavnet menneskelige ønsker og opplevelser som en integrert del av den åndelige reisen i stedet for noe som skal fornektes.

De siste årene har reisende i økende grad anerkjent skulpturene som et bevis på åpenhet, og ser dem som en unik integrering av sensualitet og spiritualitet. Khajuraho-templene fungerer som et slående eksempel på hvordan gammel indisk tankegang harmoniserte de fysiske og metafysiske, utfordrende stereotypier og inspirerende ærefrykt for deres helhetlige tilnærming til liv og spiritualitet.

Come With Us and Explore the Heart of India
There are 23 temples in the park, dedicated to Jainism and Hinduism, and there is more to them than just the sexual imagery. Photo: Deepak Gupta/Unsplash

Det er nesten umulig å finne et offentlig sted som dette

Noen av de viktigste inntrykkene fra Khajuraho er kanskje en større forståelse av balanse og harmoni i livet. De ytre skulpturene symboliserer livets materielle og sensuelle dimensjoner, som selv om de er integrerte, ikke er det endelige formålet. De sameksisterer med jakten på høyere idealer – Dharma (rettferdighet), Artha (velstand) og Moksha (frigjøring). Besøkende oppfordres til å tilnærme seg disse skulpturene uten fordommer, og sette pris på den progressive og inkluderende visjonen til skaperne deres. Disse mesterverkene inviterer oss til å omfavne alle livets fasetter, fremme selvbevissthet og gå videre mot åndelig vekst ved å integrere, i stedet for å avvise, menneskelige opplevelser.

Som besøkende vil du oppleve at tempelparken er ekstremt velholdt. Det er tydelige merkede stier. Ikke søppel noe sted, alt er rent, og det er stille og rolig og luftig. Alle som noen gang har vært i India kan fortelle deg at det er nesten umulig å finne et offentlig sted som dette.

Det er 23 templer i parken, dedikert til jainisme og hinduisme, og det er mer ved dem enn bare seksuelle bilder. De er delt inn i tre hovedgrupper – vestlige, østlige og sørlige. De fleste av de erotiske skulpturene finner vi i den vestlige tempelgruppen. Noen få templer i den østlige gruppen er dedikert til jainismen Tirthankara.

Come With Us and Explore the Heart of India

After this encounter with Kama Sutra, we are heading to Bandhavgarh to experience the Bengal tiger. Photo: WikipediaEtter dette møtet med Kama Sutra drar vi til Bandhavgarh for å oppleve den bengalske tigeren. India har så mye å tilby, og vi er overbevist om at vår ti dagers reise vil gi deg minner for livet.

Bli med oss ​​til fantastiske India. Sikre deg plass i vår lille gruppe her.

Du finner hele den ti dagers reiseruten her.

Bli med oss til fantastiske India, skrevet av Tor Kjolberg i samarbeid med Zeenat Mulla I reisebedriften Vinsanworld,

Feature image (on top) © Dhwani Jalan / Unsplash

World’s Largest Cheese Slicer in Norway

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Did you know the cheese slicer was invented in Norway? It was invented by the Norwegian carpenter Thor Bjørklund in 1925. The 100 years’ anniversary will, according to a Norwegian Labor Party politician, be celebrated by erecting the world’s largest cheese slicer in Norway, in the town of Lillehammer.

World’s Largest Cheese Slicer in Norway
Thor Bjørklund. Photo: Visit Lillehammer

Thor Bjørklund was a great innovator. When he realized that he could not cut thin enough slices of cheese with a knife, he used his knowledge as a carpenter to solve it.

“If Lillehammer wants to be an innovative city, we should focus and think like him in the years to come: Identifying a problem, and then using the knowledge we have to solve it,” said Knut Arne Vassdokken, a politician in Lillehammer, to the newspaper Gudbrandsdølen Dagningen. He will propose his idea to the local authorities in the near future.

World’s Largest Cheese Slicer in Norway
A modern popular cheese slicer- Photo: Wikipedia

Lillehammer celebrates its 200 years’ anniversary in 2027, so perhaps a statue of the world’s largest cheese slicer will be a new tourist attraction there by then.

World’s Largest Cheese Slicer in Norway
Lillehammer in springtime. Photo: Visit Lillehammer

The idea is, however, not new. When the cheese slicer celebrated its 90 years’ anniversary in 2015, a slicer measuring two by five meters, and half a meter thick, was erected in Ringebu where cheese graters from Bjørklund have been produced since 2010. Feature image (on top) shows the 2015 ‘statue’.

The news was first presented by NTB.

World’s Largest Cheese Slicer in Norway, Tor Kjolberg reporting.

A Winter Wonderland: Christmas in Rovaniemi

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Rovaniemi, the official hometown of Santa Claus in Finland, transforms into a magical winter wonderland during the Christmas season. With its snowy landscapes, festive atmosphere, and unique experiences, it’s the perfect destination for a winter getaway. A Winter Wonderland: Christmas in Rovaniemi.

Here’s what you can do in Rovaniemi during Christmas:

Meet Santa Claus

  • Santa Claus Village: This is the ultimate destination for Christmas enthusiasts. Meet Santa Claus himself, explore his village, and send letters to loved ones with the official Santa Claus postmark. You can even take a reindeer sleigh ride or try your hand at ice fishing.
    Website: https://santaclausvillage.info/
A Winter Wonderland: Christmas in Rovaniemi
Santa Claus Village is the ultimate destination for Christmas enthusiasts.

Winter Adventures

  • Reindeer Sleigh Ride: Experience the magic of the Arctic wilderness on a reindeer sleigh ride. Glide through the snow-covered forests, admire the stunning scenery, and learn about the Sami culture.
  • Husky Sledding: Embark on a thrilling husky sled ride through the snowy landscapes. Feel the rush of adrenaline as you race across the frozen terrain, guided by these powerful dogs.
  • Polar Light Tour: For a truly unforgettable experience, embark on a Northern Lights tour. Bundle up warm, head out into the wilderness, and wait for the enchanting Aurora Borealis to illuminate the night sky.
A Winter Wonderland: Christmas in Rovaniemi
Experience the magic of the Arctic wilderness on a reindeer sleigh ride.

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Related: Mystical Nordic Folklore and Where to Experience it
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Unique Accommodation

  • Snow Hotel: Stay in a unique snow hotel, where you can sleep in an igloo-style room and experience the beauty of the Arctic winter. You can even get a certificate after your stay at the hotel!
  • Kakslauttanen Arctic Resort: This luxurious resort offers a range of accommodations, including glass igloos, snow igloos, and cozy cabins. Wake up to breathtaking views of the Northern Lights from the comfort of your bed. The resort was named as one of the Top 10 hotels you must visit in your life time. Website: https://www.kakslauttanen.fi/
A Winter Wonderland: Christmas in Rovaniemi
Kakslauttanen Arctic Resort offers a range of accommodations, including glass igloos, snow igloos, and cozy cabins.

Christmas Markets and Festive Events

  • Rovaniemi Christmas Market: Immerse yourself in the festive atmosphere of the Rovaniemi Christmas Market. Explore the stalls, shop for unique souvenirs, and indulge in delicious local delicacies.
  • Christmas Eve Dinner: Experience a traditional Finnish Christmas Eve dinner, featuring a variety of festive dishes and drinks.
A Winter Wonderland: Christmas in Rovaniemi
Experience a traditional Finnish Christmas Eve dinner

Tips for Your Winter Getaway:

  • Pack warm: Dress in layers and wear waterproof clothing to stay warm and dry.
  • Book in advance: Popular activities like reindeer sleigh rides and Northern Lights tours can book up quickly, so it’s best to book in advance.
  • Embrace the winter wonderland: Enjoy the unique experiences that Rovaniemi has to offer, from winter sports to cultural activities.
A Winter Wonderland: Christmas in Rovaniemi
Rovaniemi is transformed into a magical winter wonderland during the Christmas season.

By following these tips and immersing yourself in the festive atmosphere, you’ll create unforgettable memories in Rovaniemi.

For more travel information, you can read the travel tips by Prof. Rabbit Travel Advisor for other destinations.

A Winter Wonderland: Christmas in Rovaniemi, written dedicatedly for Daily Scandinavian by Prof. Rabbit

All images © Rovaniemi Tourist Board

What is Nordic Noir?

Nordic Noir, also known as Scandinavian noir, is a genre of crime fiction that originated in the Nordic countries, characterized by its dark, atmospheric tone, morally complex characters, and focus on societal issues. What is Nordic noir? Read on and learn more.

Nordic noir is usually written from a police point of view and set in Scandinavia or the Nordic countries. The genre often employs plain language, avoiding metaphor, and is typically set in bleak landscapes. This results in a dark and morally complex mood, in which a tension is depicted between the apparently still and bland social surface and the patterns of murder, misogyny, rape, and racism the genre depicts as lying underneath. It contrasts with the whodunit style such as the English country house murder mystery.

Scandinavian noir is a global phenomenon, but Nordic comedies are often very difficult to translate. Often set against the backdrop of stark, cold landscapes, these stories delve into the psychological depths of both criminals and detectives, creating a sense of bleak realism.

What is Nordic Noir?
Scandinavian noir is a global phenomenon, but Nordic comedies are often very difficult to translate. Photo: Agata Mayer

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Related: Exploring Nordic Noir
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Some of the best known Nordic noir authors include Jo Nesbø from Norway; Henning MankellStieg Larsson and Camilla Läckberg from Sweden; Jussi Adler-Olsen from Denmark; and Arnaldur Indriðason from Iceland. The popularity of Nordic noir has extended to the screen, with TV-series such as The KillingThe Bridge, Trapped, and Bordertown.

Rams is on course to become one of the most critically successful Nordic films ever – after winning the Un Certain Regard prize at Cannes. In a remote Icelandic farming valley, two brothers who haven’t spoken in 40 years have to come together in order to save what’s dearest to them – their sheep. This is a typical example of a Nordic noir film set in harsh and desolate, often snowy landscapes with long winters and isolated areas, contributing to the sense of unease and foreboding.

There are differing views on the origins but most commentators agree that the genre had become well established as a literary genre by the 1990s (see below); Swedish writer Henning Mankell, who has sometimes been referred to as “the father of Nordic noir”, notes that the Martin Beck series of novels by Maj Sjöwall and Per Wahlöö “broke with the previous trends in crime fiction” and pioneered a new style: “They were influenced and inspired by the American writer Ed McBain. They realized that there was a huge unexplored territory in which crime novels could form the framework for stories containing social criticism.

What is Nordic Noir?
Rams is on course to become one of the most critically successful Nordic films ever.

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Related: Swedish Rock-Star of Nordic Noir
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But Hrutar, or Rams, isn’t the latest success story of Nordic noir – although it’s from Iceland. It’s a tragi-comedy, which its director, Grímur Hákonarson, calls “sad and funny at the same time. We call it ‘gálgahúmor’ in Iceland, or ‘gallows humor’. It’s very typical of Scandinavia.”

Rams, like other Nordic noir stories, explores themes like political corruption, immigration, inequality, and the darker sides of Nordic society, challenging the perception of these countries as utopian.  Kerstin Bergman noted that “what made Sjöwall and Wahlöö’s novels stand out from previous crime fiction – and what made it so influential in the following decades – was, above all, the conscious inclusion of a critical perspective on Swedish society.

What is Nordic Noir?
Swedish producer Gudrun Giddings

Swedish producer Gudrun Giddings, who lives in Los Angeles, says her phone has been “ringing off the hook” since 2010 with requests for Nordic talent. Gidding is known as ‘the Scandinavian Whisperer’ for her ability to promote Nordic countries in Hollywood. But when it comes to comedy, her sweet nothings fall on deaf ears, she says. The characters are protagonists, usually detectives or investigators, are flawed and grappling with personal struggles. Villains are rarely one-dimensional, with motives that reflect broader societal problems.

Until the 2010s, the genre had no particular name but was sometimes referred to descriptively as “Nordic crime fiction” or “Scandinavian crime fiction”. Within the Nordic countries themselves, this is still the case. The terms “Nordic noir” and “Scandinavian noir” are used largely interchangeably in English.

Hollywood capitalized on Swedish vampire horror Let the Right One In by remaking it as Let Me In, while even the family film Frozen is based on an old Scandinavian myth. Next tip for the top is Occupied, which debuted on Norway’s TV2 recently and is about the fictional Russian occupation of the country. Also here, the plot emphasizes realism over sensationalism, with a focus on meticulous investigations, psychological depth, and the messiness of real-life outcomes.

What is Nordic Noir?
Henning Mankell’s Faceless Killers focuses on Sweden’s failure to integrate its immigrant population.

Scandinavian noir also owes something to Scandinavia’s political system where the apparent equality, social justice, and liberalism of the Nordic model is seen to cover up dark secrets and hidden hatreds. Stieg Larsson’s Millennium trilogy, for example, deals with misogyny and rape, while Henning Mankell’s Faceless Killers focuses on Sweden’s failure to integrate its immigrant population.

TV producer Johanna Karppinen is a supporting partner of A Finnish Film Affair, an event designed to expand the local industry globally. She thinks sub-titles are comedy’s biggest barrier to an international audience, “because so much of comedy is in the timing and delivery”.

Nordic Noir stands out for blending gripping crime narratives with a somber exploration of human nature and the failings of society, making it both thrilling and thought-provoking.

Mama Gogo, by Fridrik Thor Fridriksson, managed to make a comedy about the onset of Alzheimers in an elderly woman. Norwegian TV series Dag is about a marriage counsellor who thinks everyone should live alone; Rare Exports from Finland in 2010 made a comedy horror out of a Christmas movie about Santa Claus.

What is Nordic Noir?
Norwegian TV series Dag is about a marriage counsellor who thinks everyone should live alone;

In the English-speaking world, the term “Nordic noir” was coined by the Scandinavian Department at the University College of London and gained further usage in the British media in the 2010s beginning with the airing of the BBC documentary called the Nordic Noir: The Story of Scandinavian Crime Fiction. The Guardian also referred to The Killing as Nordic noir.

What is Nordic Noir? written by Tor Kjolberg

Vietnam and Norway – Partners in Energy Transition

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On September 13, 2023, Norwegian businesses were invited Vietnam to provide their professional experience and create competitive advantages, especially through technology. The initiative was taken by the The Royal Norwegian Embassy in Vietnam and Norwegian Energy Partners in coordination with the Oil, Gas and Coal Department of the Ministry of Industry and Trade. Read on and learn more about Vietnam and Norway – partners in Energy Transition.

The participation of the private sector was seen as an important aspect of implementing Power Development Plan VIII and promoting Vietnam’s goal of transitioning from fossil fuels to clean and renewable energy sources.

Vietnam and Norway – Partners in Energy Transition
Ngo Thuy Quynh, deputy director of the Oil, Gas and Coal Department.

“Vietnam’s energy industry is constantly growing, but it still faces challenges in terms of energy supply and conversion, while the global energy landscape continues to face many unpredictable fluctuations,” said Ngo Thuy Quynh, deputy director of the Oil, Gas and Coal Department.

Vietnam and Norway – Partners in Energy Transition
PDP8 promotes an equitable energy transition

Addressing the challenges of the energy industry, PDP8 promotes an equitable energy transition, with specific goals such as 15-20 per cent of renewable energy by 2030 and 80-85 per cent by 2050.

Last month, the Norwegian Embassy in Hanoi launched the Report “Offshore Wind Supply Chain for Fast Track Scenario in Vietnam” and handed it over to Vietnam’s Ministry of Industry and Trade (MOIT).

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You might also like to read What the U.S. Could Learn from Clean Energy Adoption in Scandinavia
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Vietnam’s ambitious goal of achieving net-zero emissions by 2050 has gained momentum through the Just Energy Transition Partnership. During a meeting on September 18 between Deputy Minister of Industry and Trade Nguyen Hoang Long and Norwegian Ambassador Hilde Solbakken in Hanoi, both sides emphasized the critical role of the partnership in advancing clean energy.

Vietnam and Norway – Partners in Energy Transition
Norwegian Ambassador to Vietnam Hilde Solbakken.

“We are very honored to launch this Report with the presence of MOIT Deputy Minister Nguyen Hoang Long”, said Ambassador Hilde Solbakken. “Norway is proud of the cooperation with Vietnam and MOIT in the renewable energy sector, both as a bilateral partner and a JETP member. We hope this Report will be useful to Vietnam and MOIT in designing a roadmap for developing the country’s offshore wind industry and its local supply chain. I believe this would also open new cooperation opportunities for Norwegian and Vietnamese companies”, Ambassador Solbakken continued.

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Related: Making a difference: How are Norway businesses setting better sustainability standards?
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Vietnam and Norway – Partners in Energy Transition
During a meeting on September 18 between Deputy Minister of Industry and Trade Nguyen Hoang Long and Norwegian Ambassador Hilde Solbakken in Hanoi, both sides emphasized the critical role of the partnership in advancing clean energy.

Ambassador Solbakken commented Vietnam’s commitment to the energy transition and reaffirmed Norway’s dedication to assisting Vietnam in achieving its sustainability goals. This strengthened bilateral cooperation marks a significant step toward a greener future for both nations.

You can download the report here.

Vietnam and Norway – Partners in Energy Transition, Tor Kjolberg reporting

Images © Norwegian Embassy, Hanoi

Swedish Architects Revitalize Gothenburg City

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Swedish architectural company Reflex creates context, experience and builds identity. Located in Stockholm and Gothenburg, the company has architects, interior designers and engineers. Recently the Swedish architects revitalized Gothenburg city by designing Kineum: a high-rise building that revitalizes and brings new interactions to the second largest city in Sweden.

 According to the company, it has a big toolbox. The architects are confident in their creative process and methods, but at the same time happy to explore new areas and approaches. They like to sketch by hand and test their ideas in physical models. “We like it when volume and spatiality emerge with depth before our eyes and we can experience the tactility and properties of materials with our fingertips,” the company’s website states.

Swedish Architects Revitalize Gothenburg City
Kineum provides a combination of spaces that promote dynamic progress, interesting encounters, and relaxing getaways.

Kineum, located in the growing sector of Gårda, adjacent to Gothenburg’s city center, consists of 28 stories of a mixed-use program that holds offices, a hotel, a spa, a gym, a conference facilities, and services, Kineum provides a combination of spaces that promote dynamic progress, interesting encounters, and relaxing getaways.

Reflex architects has realized many concept since its inception in 1999. Reform is the company’s interior design studio – a Reflex brand. The company carries out assignments nationally and internationally.

Kineum in Gothenburg acquires its name from the Greek “kinéo” meaning “to set in motion”. The concept – of House in Motion – is founded on the idea of creating a pulse, vitalizing the area, and engaging people. With the seamless combination and interaction of hotel guests, office workers, and spa visitors; Kineum is perceived as always moving and bustling. The building generates day and night traffic flows that promote better connectivity and services to the area. Furthermore, it improves the perception of security in an office district that would otherwise seem dormant after working hours.

Swedish Architects Revitalize Gothenburg City, article continues below the image.

Swedish Architects Revitalize Gothenburg City
, Kineum provides a combination of spaces that promote dynamic progress, interesting encounters, and relaxing getaways.

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Constructed with prefabricated concrete slabs and steel frames, the building’s structure holds a cast-in-place concrete core that provides stability and contains the vertical circulation and installations. This free-plan solution allows for the different types of programs to be easily accommodated and adapted. The surrounding façade is built with prefabricated glass and aluminum X-modules. Its design, reminiscent of a fishing net, is intended to celebrate and embrace the traditions of Gothenburg and its close connection to the sea.

Swedish Architects Revitalize Gothenburg City
Kineum in Gothenburg acquires its name from the Greek “kinéo” meaning “to set in motion”.

Using BREEAM level Excellent as a guide, the project organization is heavily focused on the optimization of the building’s energy use. Kineum combines its unique façade design with high-performance glazing to minimize the building’s need for cooling and optimize sun blockage. In this way, the energy performance of the building is 25% better than national requirements.

Swedish Architects Revitalize Gothenburg City
Constructed with prefabricated concrete slabs and steel frames, the building’s structure holds a cast-in-place concrete core that provides stability and contains the vertical circulation and installations.

In addition, to reduce the climate impact, the cement content in the concrete was reduced, resulting in a carbon dioxide saving of 200 tons and a climate saving of 39% compared to the use of traditional concrete. Kineum is a celebration of movement and human encounters. It answers the post-pandemic challenge of creating attractive workplaces at a time when people are not expected to work in a conventional office environment. Generating an organic exchange between the city and its people, Kineum is a place where people want to work, meet and stay.

Reflex Architects is constantly expanding its portfolio by adding masterpieces of contemporary Nordic architecture, which it perfectly embodies and represents.

Swedish Architects Revitalize Gothenburg City, text description and images (Anton Adielsson) provided by the architects. 

Northern Norway Is Preparing for the Northern Lights Tourism

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The play of colors in the sky attracts tourists from all over the world to Tromsø. But Northern Lights tourism also has its disadvantages. Now, Northern Norway Is preparing for the Northern Lights Tourism.

The Northern Lights have become Tromsø’s green gold. Tourists come in droves to chase the impressive play of colors in the sky. It has become a separate branch of tourism. The city is transformed into a metropolis with buses and people everywhere. And the result is, among other things, that prices rise.

The Northern Lights can be seen when the sky is clear and dark, and the optimal conditions are usually when the weather is cold and dry. Between mid-September until early April, these conditions might occur in Norway, above the Arctic Circle. If the weather is right, then, you must cross your fingers for a sun storm, sending out some magical particles in your direction.

But tourism focused on the Northern Lights in Northern Norway has both positive and negative impacts. Of course, Northern Lights tourism boosts the local economy, bringing income to remote areas through hotels, tours, restaurants, and shops. It creates jobs and supports local businesses, from tour operators to souvenir shops.

All leading to exorbitant prices for flights and hotel rooms, rental cars are barely affordable. The city center is buzzing with people, they flow in and out of souvenir shops and overpower the Raketten sausage kiosk as soon as it opens. On the way up the Fjellheisen, a favorite vantage point, watch out for groups of Spaniards, Thais and Malaysians waving their selfie sticks.

Tromsø can offer good viewing but on most nights, you will need to head out of town each evening to avoid the light pollution. Be prepared to travel by car or bus each evening to a clear location in the outlying areas. Remember, you can’t take the lights for granted – it is, after all, a natural phenomenon, just like the weather and it requires a collision between electrically charged particles from the sun that enter the atmosphere of the earth for the lights to occur.

But when the Northern Lights occur with their vibrant hues of green, pink, and violet, dancing across the star-studded sky, they create a natural theater of unparalleled beauty. It’s not just a visual experience—it’s an emotional one, where you can’t help but feel connected to the vast universe above.

Northern Norway Is Preparing for the Northern Lights Tourism
“For the vast majority, the northern lights are just one of several reasons why they come,” says Lone Helle, director of Visit Tromsø-Region. Photo: Visit Tromso

When English actor Joanna Lumbley came to Tromsø in 2009 to make a BBC documentary about the Eurora Borealis, she burst into a tearful monologue upon seeing the phenomenon. 

Traditionally, tourism in Northern Norway was primarily during the summer, but Northern Lights tourism extends the season into fall and winter, helping businesses operate year-round. The dream for many chasing the Northern Lights is to see “dancing red corona”. Because the red Northern Lights are rarer and are therefore higher valued than the green. A corona is when it looks like the Northern Lights explode in a star formation.

Natural wonders, fjords and glaciers, and Northern Lights are the most sought-after search terms when foreigners consider a trip to Norway. 

Northern Norway Is Preparing for the Northern Lights Tourism
Tromsø can offer good viewing but on most nights, you will need to head out of town each evening to avoid the light pollution. Photo: Fjord Tours

During the Northern Lights tourist season, the days are cold and dark and typically there will be a good cover of snow. To find the best tour to see the Northern Lights during winter, you should think of what you would like to do during the day and go from there. If you would like to meet locals, perhaps join a tour staying with local reindeer herders or a rural farm retreat. If you want to cozy up in a lodge with outdoor hot tubs and luxury living, consider a lodge stay.

Northern Lights tourism offers much more than just Aurora hunting. Depending on your chosen package tour, you could find yourself gliding through snowy landscapes on a dog sledding expedition, where the only sounds are the soft crunch of snow underfoot and the cheerful barks of your faithful husky team. If the luck is on your side, the Northern Lights will make a dramatic appearance, reflecting off the icy waters near the Arctic Circle.

Tourists interested in the aurora borealis often learn about local Sami culture and Arctic wildlife, helping to spread awareness of unique regional cultures and traditions.

So why exactly Tromsø? “For the vast majority, the Northern Lights are just one of several reasons why they come,” says Lone Helle, director of Visit Tromsø-Region. The local tourism manager points out that Tromsø is easily accessible and has many offers. As well as great scenery and a good location in the middle of the Northern Lights oval.

Social media have also contributed to people’s interest in the Northern Lights. In 2013, Magnus Joki Arild started the website Tromsolove to promote the charming sides of Tromsø. The site has gained thousands of followers from all over the world. But he is also aware of the disadvantages of the aurora borealis tourism.

Northern Norway Is Preparing for the Northern Lights Tourism
Founder of Tromsolove, Magnus Loki Arild . Photo: Magy+Media/Karlsoy-kommune.

Increased tourism can lead to waste, pollution, and physical damage to fragile Arctic ecosystems. More people traveling by car or plane increases greenhouse gas emissions, contributing to the very climate change that threatens the Arctic environment.

Remote regions, like the areas around Tromsø, have limited infrastructure, and a surge of tourists strains local resources, like waste management systems, fresh water, and medical facilities.

Human presence and associated activities (such as vehicle traffic, noise, and light pollution) affect local wildlife, including reindeer, foxes, and migratory birds.

Over-reliance on winter tourism for the Northern Lights can create economic vulnerability if interest wanes or if unpredictable weather affects visibility.

In the worst instances, rapidly growing tourism can lead to cultural shifts, with local traditions and practices potentially being simplified or commercialized to meet tourist expectations, impacting the authenticity of the culture.

Northern Norway Is Preparing for the Northern Lights Tourism – Conclusion

To maximize benefits and minimize drawbacks, sustainable practices are essential, such as promoting responsible tourism, protecting natural areas, and involving the local community in decision-making. Northern Norway can benefit significantly from this tourism while still preserving its unique culture and environment with thoughtful management.

Northern Norway Is Preparing for the Northern Lights Tourism, written by Tor Kjolberg