Flashlight On A Norwegian Jewelry Designer

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The Norwegian jewelry designer Annie Berner has been tinkering with things that flash and shine since she was a child. In 2016, she began creating a jewelry collection based on tight and organic lines, inspired by sculptures and shapes in nature.

She started her career at SOFI (School of Fashion Industry) in Oslo where she got insight and better understanding of fashion and the various aspects of it. Then she did her foundation year in Arts and Design to explore different materials, production methods and art history before taking a BA in fashion jewelry at London College of Fashion. While doing her BA, she worked as a studio assistant for a small brand on the rise.

Flashlight On A Norwegian Jewelry Designer
By combining organic curves and geometric lines Annie Berner creates sculptural pieces that express balance. Photo: Dailystory.com

Related: Norwegian Designer Creates Minimalist Jewelry In Silver

By combining organic curves and geometric lines Annie Berner creates sculptural pieces that express balance. The technique she uses to make her jewelry today is time-consuming. Berner draws the different pieces by hand, designs them on the computer, before 3D printing them in wax. This must be done up to several times to get the right result. She then casts the jewelry in silver, before the actual handwork of soldering, filing and polishing begins.

Annie Berner has clear ideas about her style and what she wants to communicate through her creations. She never aimed at becoming a traditional goldsmith, as material exploration and experimental production was more her interest.

Flashlight On A Norwegian Jewelry Designer
Annie Berner has clear ideas about her style and what she wants to communicate through her creations.

Related: Labradorite from Norway: A True Scandinavian Treasure

Using a 3D printer makes it possible to create forms that would have been impossible to create by hand. On a computer, she can more easily mirror shapes, which Berner does with earrings so that they turn to the face.

Her debut collection was inspired by the Art Deco architecture of Miami and New York and realized with new modeling technologies. The collection was intriguing for its amplified proportions and contrasting 3D-like textures.

“I want to create jewelry that represents craftsmanship and quality. Ideally, there should be a balance between something the wearer can use for a long time, while still reflecting the zeitgeist. My hope is that different pieces of jewelry from the same collection can appeal to women in different age groups and with varying personal styles, who all share the joy of dressing up,” Annie said in an interview.

Berner uses the computer program CAD to create thin walls and hollow out the jewelry, which would be very difficult by hand. “I do this to reduce the use of materials, but preserve the massive expression,” she explains.

Check out Jewlr for custom designed jewelries for every occasion

Flashlight On A Norwegian Jewelry Designer
Using a 3D printer makes it possible to create forms that would have been impossible to create by hand. Photo: Najd

Related: Nomadic Designer From Norway

Now, the young Norwegian designer focuses on a more emotional yet still contemporary aesthetic code, creating surreal pieces that capture not only the sense of sight but also that of touch, through fluid shapes of a wet effect made of metal, silver or plexiglass.

Annie Berner’s work often reflects a certain nostalgia. A place or a mood she wants to revisit, though still being present. It can be a shape – often from under water, where she loves to be, a material or a color that she wants to combine to obtain a certain mood. She tries to create a calm, cozy universe with a pinch of glamour.

Flashlight On A Norwegian Jewelry Designer, written by Tor Kjolberg

World’s First Zero-Emissions Cruise Ship Designed For Norwegian Fjords

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A new Norwegian cruise company plans to build a ship earmarked for use in Norwegian fjords. If all goes according to plan, the first ship will be built in Portugal next year. This will be the world’s first zero-emissions cruise ship designed For Norwegian fjords.

The new cruise company Northern Xplorer claims that it solves three major challenges with one solution: the environment, society and our cultural and natural heritage.

Northern Xplorer has signed a letter of intent (LOI) with Portuguese shipbuilder West Sea for the construction of the company’s maiden vessel that will sail emissions free, being the world’s first cruise ship on hydrogen.

World’s First Zero-Emissions Cruise Ship Designed For Norwegian Fjords
Northern Xplorer’s founder and CEO Rolf André Sandvik is no stranger to zero-emissions vessels.

Related: Norwegian Zero Emissions Ship Without Crew

Marine transport is the most environmentally friendly form of transportation, but it still produces 940 million tons of CO2 every year.

Northern Xplorer’s founder and CEO Rolf André Sandvik is no stranger to zero-emissions vessels. He was previously founder and CEO of tourism company The Fjords, whose fleet includes two all-electric tour boats — the Legacy of the Fjords and Future of the Fjords — built by Norway’s Brodrene Aa shipyard. Those vessels are 42.3 meter-long day boats.

World’s First Zero-Emissions Cruise Ship Designed For Norwegian Fjords
The Northern Xplorer ship is expected to be delivered at the start of the 2025/2026 cruise season.

The Northern Xplorer ship is expected to be delivered at the start of the 2025/2026 cruise season. But there is one condition: The Norwegian Parliament decided in 2018 that only emission-free ships will be allowed to enter the two world heritage fjords in Western Norway from 2026. This means that the vast majority of today’s cruise ships will not be able to sail into Geiranger and Flåm. This is where Northern Xplorer sees the opportunity to position itself in the market.

World’s First Zero-Emissions Cruise Ship Designed For Norwegian Fjords
Skageflå watterfalls, Geiranger fjord. Photo: Visit Geiranger.

Related: Direct Ferry Link Between UK and Norway To Be Re-Established

The new vessel has the potential to create a new paradigm for the entire maritime industry, not only in Norway but right across the world. The cruise ship will be a full-size 130 meter ship, designed by Multi Maritime and accommodating 250 passengers in 125 cabins.

“This is a new milestone on our journey towards emission-free cruising. Having approached yards worldwide for tenders, we’re delighted to be embarking on this exciting project with West Sea,” says Rolf André Sandvik, Northern Xplorer (NX) founder and CEO.

“An innovative and technologically advanced vessel, which will have minimal impact on the environment.” This is how director Vitor Figureido at the West Sea shipyard describes the ship.

“What if this vessel could visit beautiful areas otherwise overlooked by the tourism industry? What if it could provide local jobs, lift entire communities economically, and showcase that there’s no need to focus exclusively on existing tourist hubs, thus opening the door to new locations with zero impact on local environments?” An important and interesting question asked on the company’s website.

NX and ABB are currently in dialogue with multiple sub-suppliers for vessel systems.

World’s First Zero-Emissions Cruise Ship Designed For Norwegian Fjords
The new vessel has the potential to create a new paradigm for the entire maritime industry.

Related: Norwegian Coastal Vessel Received Next Generation Ship Award

“We haven’t made any final decisions yet because we want to go with the newest technology as it becomes available. Where possible we also aim to select the most sustainable materials available in the market,” says Sandvik.

A number of external investors, both Norwegian and foreign, have expressed their interest. The final construction contract will not be signed until the money is in place. However, Sandvik is optimistic.

World’s First Zero-Emissions Cruise Ship Designed For Norwegian Fjords, written by Tor Kjolberg

Scandinavian Cherry

Wild cherries (Prunus avium), which are not indigenous to Scandinavia, were probably imported by travelers during the Iron Age. The trees took root and so did a taste for the cherries among the locals, who have been gathering them to eat fresh, or dried, ever since. Learn more about Scandinavian cherry.

Wild cherry trees are common in deciduous forests, while cultivated ones are found in many country gardens – though they grow to an enormous size so can rarely be accommodated in smaller gardens. Cultivated, sweet cherries are the same species, bred for uniformity of taste and size. The cultivars we grow are almost all British.

Scandinavian cherries
The cherry trees’ fragrant, cloud-like blooms are a wonderful sight in early spring. Photo: Oslo parkanlegg.

The sour cherry (Prunus cerasus) is much hardier than its sweet cousin. It was imported to Britain by the Romans from where it probably came to Scandinavia. Sour cherries grow on small, spindly trees that are much easier to accommodate – and also well worth growing – in small gardens. Their fragrant, cloud-like blooms are a wonderful sight in early spring.

Related: Scandinavian Pear

Appearance and taste
Wild cherries are sexually reproduced and they are extremely variable, some are large and resemble modern cultivars, while others have a pronounced almond taste, and some are wickedly sour. Modern sweet cherry cultivars can be huge or small, crisp or soft, early or late, dark red or scarlet, and they are all good to eat fresh.

Scandinavian cherry
Sour cherries on the branch. Photo: Lier Planteland.

Sour cherries are the size of very large blackcurrants and will dye your crimson all over. They come off the stem when you pick them, while sweet cherries come off the branch with their stem attached. The famous Marasca cherry, called Stevnsbær in Scandinavia, is an extremely tasty cultivar. Juice from sour cherry cultivars can be red or almost black, depending on the variety.

Related: Scandinavian Crab Apple

Sour cherries are never eaten as a dessert fruit.

Health benefits
Like all dark fruit, cherries are full of antioxidants, iron and, when fresh, lots of vitamin C.

Buying and storing
Sweet cherries can be bought anywhere in the summer season, while sour cherries are hard to find. Frozen sour cherries are a very good substitute for fresh ones, if you want to cook with them.

Scandinavian Cherry
Like all dark fruit, cherries are full of antioxidants, iron and, when fresh, lots of vitamin C. Photo: Wikipedia

Related: Fruit From Scandinavia

Culinary uses
Sweet cherries are generally eaten just as they are. Sour cherries are usually inedibly sour when fresh but give a rich, almondy taste to all jams, liqueurs, cakes and sauces when cooked. The traditional use for sour cherries is in a special sauce for riz à la mande, an almond-flavored rice pudding, and homemade cherry brandy – both of which are traditionally consumed on Christmas Eve. Wild cherries with an acid taste and dark flesh are fine to use in cooking as well.

Cherry Brandy
Cherry brandy is also a wonderful addition to the spiced, hot Christmas drink gløgg. Photo: Visnak.

Cherry brandy
This is a drink for Christmas. When the fruit is in season, fill a wine bottle with fresh, whole sour cherries. Add 200g sugar and fill the bottle with unflavored schnapps, dark rum or vodka. Then simply sit back and wait for Christmas, when we traditionally drink cherry brandy with dessert on the 24th December. It’s also a wonderful addition to the spiced, hot Christmas drink gløgg.

Scandinavian Cherry, written by Tor Kjolberg.

Feature image (on top): Photo by frukt.no

 

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond

COVID-19 changed the way consumers buy their products. A report from NielsenIQ reveals that 67% of consumers are shopping differently after the pandemic than before, and that this figure is expected to grow. Learn more about how Scandinavian companies can increase sales by affiliate marketing in 2023 and beyond.

What is affiliate marketing?
Affiliate marketing began in 1989 with a man named William J. Tobin, who holds the proud title of being the world’s first internet marketer. He founded PC Flowers & Gifts and launched his program on the Prodigy Network. The model involved paying the company for every sale.

With affiliate networks springing up all over the place, refer-it.com was launched by Wayne Marciano in 1997. He was followed a year later by associateprograms.com, affiliateguide.com, ravenews.com and several others, all sharing information and articles alongside affiliate directories.

Affiliate marketing is in many ways similar to referral marketing. This can also be a cost-effective method for smaller companies with limited budgets. You can incentivize current customers to promote your brand and transform them into loyal affiliates.

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond
Affiliate marketing is in many ways similar to referral marketing.

Related: Swedish Online Second-Hand Shop Sets Out On An International Journey

How it works
A well-structured affiliate marketing program is a digital marketing tactic used by ecommerce brands and retailers which can add value for both brand and product reach and lead to more sales, but many people are unsure of what it is or how it works.

An affiliate marketing program can boost your brand awareness and open your business up to a wider audience and it is easy to get started on a limited budget. Affiliate marketing means that a business pays a commission or other incentive to an individual or other third-party for any sales generated by them promoting the company’s products or services. The third-party is normally a website or a blogger. The system is similar to the old salesman paid by commission on sales.

In other words, affiliate marketing is a performance-based marketing model that rewards affiliate partners for converting information into sales. The company can be either an online store or a brick-and- mortar operation (or both).

There are, however, lots of options and potential pitfalls to consider when planning your own ecommerce affiliate program strategy since not all affiliate programs are created equal.

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond
A well-structured affiliate marketing program is a digital marketing tactic used by ecommerce brands and retailers can add value for both brand and product reach.

Related: From Local Danish Store to a Global Operation in Only Ten Years

Your own software program or affiliate networks?
Affiliates search for products they like and they promote these products and earn a profit from each sale they make. The sales are tracked through affiliate links from one website to another. Potential buyers are directed to see the product being sold through the links on the affiliate’s blog or website and ultimately redirected to the company selling the merchandise.

As a merchant, you may choose to host your own affiliate program to promote your products or connect to affiliate networks that can help you connect with marketers. They offer established databases you can use to reach out to influencers who can further your business.

As marketers or eCommerce strategic thinkers, we have a vast arsenal of tools and channels at our disposal to achieve different objectives, but the most recognizable example of affiliate marketing being used to great success in recent years has been the boom of the influencer space. Here, individuals known to your customer base use their social following and reach to sell products on behalf of a third party. This creates a win-win scenario of boosting your brand awareness as well as product/brand reach.

For their effort, influencers are rewarded with commissions from low single digits for products also available at retail locations, up to over 90% for digital products only sold online. The best niches for affiliate marketing are those with evergreen demand, a large fan base, or both combined.

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond
Affiliate marketing is a performance-based marketing model that rewards affiliate partners for converting information into sales.

It’s important to note that affiliate programs don’t just help merchants spread the word about their brands. They also benefit the affiliates, who are able to earn a somewhat passive income from their promotional efforts. In fact, there are individuals and companies that gain earnings solely from affiliate commerce.

A great affiliate program that promotes your products or services across your affiliate network is about way more than just sales and selling. They can be a fantastic opportunity to increase your reach and brand awareness via content publishers focused on the grazing/discovery type of user behavior.

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond
Burberry Shenzen store. Courtesy Burberry.

Related: The Swedish One-Stop Shopping App

Traditional marketing is obsolete
Today, traditional marketing and advertising processes are much less successful and far more expensive than affiliate marketing. However, it is important to choose the right affiliates to promote your products. Selecting someone who shares a similar target audience will help ensure that you are reaching high-converting customers. It may also result in organic word-of-mouth marketing and further referrals to your business.

Good affiliates work on daily elements such as SEO and email marketing campaigns, whilst always looking for more strategic, longer-term plans and opportunities to find new customers. All this whilst keeping the return on investment (ROI) under careful control.

Therefore, you need to define the niche that you will be targeting. Besides, you need to find out if the market is interested in the product you sell. If most people aren’t interested in the product you intend to sell, your niche won’t monetize.

Affiliate marketing can be useful for businesses on a smaller budget, as it offers plenty of flexibility. The average affiliate commission falls anywhere between 5–30%, so you can decide on a unique rate that will bolster your business.

Another major benefit of affiliate marketing is typically commissions (‘Cost per Acquisition or ‘CPA’), are only accrued after a sale has taken place.

The telecommunications company Vodafone recently benefited from a successful affiliate channel. It was aimed at driving Samsung orders, and the company was able to make an impressive return on investment.

What platform?
Theoretically, you can make affiliate marketing on any platform, even Instagram works. However, it’s much easier to build an audience and increase your affiliate sales via one of two channels: a blog or YouTube channel.

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond
The recent term phygical is a combination of the two words physical and digital, which means physical stores are combining their physical and digital sales strategies.

Are you familiar with the new term Phygital retail?
This recent term is a combination of the two words physical and digital, which means physical stores are combining their physical and digital sales strategies. A cohesive customer experience, both online and offline, is becoming increasingly important.

Affiliates can be used to bridge this gap and drive in-store promotions. Brick and mortar affiliate marketing is entirely performance-based, and therefore requires minimal start-up and maintenance costs. Affiliates do the marketing work for you, and you only pay when you get real results.

Once you’ve decided that you want to begin an affiliate program for your eCommerce business, it’s time to start deciding on which programs could be best for you as a business or your brand.

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond
A cohesive customer experience, both online and offline, is becoming increasingly important.

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond – Conclusion
On a personal note, I believe that, as ecommerce switches from a traditional wholesale model into a marketplace model, affiliate is going to go blow up even more over the next few years.

If you haven’t already, now is the perfect time to start exploring the potential benefits for your eCommerce business. Daily Scandinavian aims to give you updated information on how to succeed in affiliate marketing.

How Scandinavian Companies Can Increase Sales By Affiliate Marketing in 2023 and Beyond, written by Tor Kjolberg

World’s Largest Electrolyzer Being Launched in Norway

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According to cummins.com an electrolyzer is a system that uses electricity to break water into hydrogen and oxygen in a process called electrolysis. Through electrolysis, the electrolyzer system creates hydrogen gas. The oxygen that’s left over is released into the atmosphere or can be captured or stored to supply other industrial processes or even medical gases in some cases. Learn more about world’s largest electrolyzer being launched in Norway.

The company Hydrogen Pro will shortly establish a test facility at Herøya, Norway, and the validation process will be initiated during the coming months. The electrolyzer is said to have an output of 1,100 Nm3/hour of hydrogen at normal current density. The electrolyzer has a diameter of 2 meters and is produced in China. In a statement, Hydrogen Pro says that the output equals 100kg of pure hydrogen per hour, and will set a new standard for the industry.

World’s Largest Electrolyzer Being Launched in Norway
The electrolyzer has a diameter of 2 meters and is produced in China.

Related: New Hydropower Plant To Be Built in Western Norway

Hydrogen Pro was founded in 2013 by individuals with background from the electrolysis industry which was established in Telemark, Norway by Norsk Hydro in 1927. The experienced engineering team of leading industry experts, is drawing upon unparalleled experience and expertise in the hydrogen and renewable energy industry.

Hydrogen Pro will provide solutions for producing, storing, and distributing hydrogen from renewable energy sources. The use of hydrogen as a substitute to fossil sources can be of interest for the de-carbonation of many industrial processes.

World’s Largest Electrolyzer Being Launched in Norway
The pilot plant integrates its own hydrogen production and will allow, among other projects, to test and assess various industrial hydrogen applications.

Related: How The Nordics Are Standing Up To Climate Changes

The company’s core product is the alkaline high-pressure electrolyzer, and a new plating technology was recently made possible through the acquisition of Advanced Surface Plating ApS in Denmark. The new electrode technology enables Hydrogen Pro to increase the efficiency of each unit by 14% to reach 93% of the theoretical maximum. This is a significant step forward as the cost of electric power, depending on market prices, amounts to 70-90% of the cost of producing hydrogen.

The value of such increased efficiency equals approximately the investment cost for the entire plant in a Total Cost of Operation perspective. The new technology is proven in a small industrial scale unit and the new production facility at Herøya can handle full size electrodes. Complete assembly lines are being planned in Europe and USA to satisfy demand for local content.

The pilot plant integrates its own hydrogen production and will allow, among other projects, to test and assess various industrial hydrogen applications. Potential applications in industry include fossil-free production of steel and other metals, hydrogen-based furnace heating, or production ‘raw materials’ for the petrochemical industry.

World’s Largest Electrolyzer Being Launched in Norway
Hydrogen Pro and ABB collaborate on optimalization of green hydrogen.

Related: The Two Greenest Countries in Europe are Scandinavian

Unlike traditional alkaline systems, the company’s high-pressure units (up to 30 bar) save compression costs and are superbly suited for variable loads from solar panels and wind turbines. Hydrogen Pro compares favorably with the alternative technologies since the electric consumption is much lower per kg hydrogen. The units do not use any noble or scarce metals.

World’s Largest Electrolyzer Being Launched in Norway, written by Tor Kjolberg

All images © Hydrogen Pro

Nordic Tropical in USA

Interest in Nordic alcoholic beverages in the United States is increasing. In 2012, the New Orleans-based distillery Bittermens began experimenting with Nordic-inspired spirits under the name Dala Spirits, and the first DALA Spirits product was Bäska Snaps, released in late 2012 in Europe and 2013 in the US. Some have named the trend «Nordic Tropical» in USA.

According to a distributor, it’s a tradition throughout Scandinavia, to take high proof aquavit and infuse it with bitter herbs during the holidays and the long, cold winter that follows. These «besk snaps» are served cold to family and visitors who need a bracing, bitter eye-opener.

Nordic Tropical in USA
A corona-inspired aquavit,

However, in Scandinavia, it has become more and more common to drink aquavit at room temperature to emphasize the herbal mixture. In addition, aquavits have arrived for all seasons and occasions of the year, e. g. summer aquavits and ladies’ aquavits. During the pandemic, an aquavit called “To Hell With Corona” was even launched!

Related: Aquavit and Whisky Festival in Southern Norway

Bittermen’s Nordic line today consists of Solståndet, a malted aquavit with inspiration from Sweden, the Swedish-style bitter liqueur Bäska Snaps and Salmiakki Dala, a kind of Norse variant of Fernet. All DALA Spirits products are currently produced at the company’s facilities in Mosfellsbær, Iceland.

Nordic Tropical in USA
In Scandinavia, it has become more and more common to drink aquavit tempered to emphasize the herbal mixture. Photo: Olakademiet

All three have been met with great enthusiasm by thirsty Americans. Dala Spirits are named after Swedish folk-legends of the Dala horse.

Nordic Tropical in USA
All DALA Spirits products are currently produced at the company’s facilities in Mosfellsbær, Iceland.

Bittermens has kept the Nordic tradition alive by creating an aquavit with flavors of caraway and infusing it with licorice, citrus and combined with a wormwood distillate produced by one of the oldest distillers in Pontalier, France.

The Nordic flavor is profoundly different from that of southern Europe, making use of wormwood, dill, caraway, licorice and unique flavorings like sal ammoniac.

Related: Scandinavian Aquavit Made in the USA

The great interest in Nordic alcohol is probably partly created by Danish Mikkeller beer, which has established a steady brand far beyond Danish borders. They put Nordic beer tradition on the map, and thus the time came for stronger drinks.

Nordic Tropical in USA
The Nordic flavor is profoundly different from that of southern Europe, making use of wormwood, dill, caraway, licorice and unique flavorings like sal ammoniac. Photo: Stena Line.

“Younger bartenders and connoisseurs are rediscovering aquavit,” says Thomas Klem Andersen, whose blog Cocktails of Copenhagen covers the city’s bar scene. “After years of hype about whiskey, rum and gin, many of us are exploring what’s in our own backyard.”

“Sometime back in 2015, bars and restaurants in the bigger cities started using aquavit. And once people found it in New York, Chicago or Los Angeles, they follow. Long Road Distillery from Grand Rapids put their aquavit out because they saw an opening on the market and that was the start,” says Jiri Malis, a bartender featured on the blog Cocktails of Copenhagen.

Lyng Botanical Gin destilled by Norwegian Grimstad Brænneri won this year’s Bartender Spirit Award, one of USA’s most prestigious competitions for spirits from around the world. Impressive 99 points, and best in show! The judges were simply super impressed with the Lyng gin from Norway.

Nordic Tropical in USA
Some call this trend “Nordic Tropical” or Tropical Scandinavia”

Related: Norwegian Friends of Aquavit

Aquavit is harder to find in the United States than in Nordic countries, but here are five varieties that are more widely available (Source: New York Times).

Lysholm Linie 41.5 percent $30
Savory caraway and juniper notes are balanced by oaky and smoky notes. (Sazerac Company, Metairie, La.)

Aalborg Taffel 45 percent $22
A clear, unaged “table” aquavit with intense herbs and spice flavors. (Sazerac)

Aalborg Jubilaeums 40 percent $25
Golden in color, softer than the Taffel, with warm citrus notes to accompany the caraway, dill and anise. (Sazerac)

Krogstad Festlig 40 percent $27
Rich, unctuous aquavit with pronounced notes of star anise. (House Spirits, Portland, Ore.)

Gamle Ode Dill 42 percent $28
Fresh, bright and green, like an herb garden in springtime. (Gamle Ode, Minneapolis)

Nordic Tropical in USA, written by Tor Kjolberg

Feature image (on top): Photo by Bjarne Vijfvinkel / Unsplash

E-commerce and Beauty Products – A Perfect Match in Scandinavia

PostNord/Direct Link has published a report on E-commerce in which we can learn about a growing proportion of consumers annually who shop for beauty and cosmetics online. E-commerce and beauty products is a perfect match in Scandinavia.

The industry has developed strongly in terms of the way to expose and market their offer visually online. In addition, most of the products bought online are light in weight and volume and can often be delivered directly to the recipient’s mailbox.

E-commerce and Beauty Products – A Perfect Matchin Scandinavia
Direct Link – part of PostNord is handling global B2C deliveries to some of the biggest e-commerce players within the beauty segment.

Direct Link – part of PostNord is handling global B2C deliveries to some of the biggest e-commerce players within the beauty segment.

Related: Latest Ecommerce Trends for Holiday Season 2022

The Nordic region’s leading cosmetics chain, Kicks, aims to reach customers through all channels. The physical store works together with the online store, iPad and mobile app to make the buying process go as smoothly as possible.

E-commerce and Beauty Products – A Perfect Matchin Scandinavia
The mobile channel is important.

Omni-channel is all about creating a seamless purchasing experience as consumers move between physical stores, online stores and mobile apps. Kicks has approx. 250 stores in Sweden, Norway and Finland, and paved the way for successful omni-channel collaboration prior to the cosmetics chain’s launch of its online store four years ago.

“When we launched the website, we had already thought about what we wanted. A vision was in place of how we wanted things to be going forward, and that’s really important,” says Jenny Vesterlund, director of Business Omichannel Logistics at Kicks.

Related: What Do You Know About BNPL?

How Kicks works with Omni-channel
The common vision made it possible to bring along the whole organization. “It is very important to bring the physical stores along with you too. We have around a thousand salespeople; that’s quite a lot of people.”

E-commerce and Beauty Products – A Perfect Matchin Scandinavia
The Nordic region’s leading cosmetics chain, Kicks, aims to reach customers through all channels.

At all the physical Kicks stores in Sweden and Norway, an iPad is used both to display reviews and ratings of products online and to order items on the internet if the store has run out.

“Then the customer can pay at the checkout and decide for themselves whether they want to have the item sent to their home or pick it up from one of our stores,” says Jenny Vesterlund.

E-commerce and Beauty Products – A Perfect Matchin Scandinavia
“A vision was in place of how we wanted things to be going forward, and that’s really important,” says Jenny Vesterlund, director of Business Omichannel Logistics at Kicks.

Mobile phones play an important role
The mobile channel is important too. Kicks’ mobile app includes a scanning function. For example, if you run out of shower gel, you can scan the bar-code on your empty bottle, log into the app and smoothly complete your purchase.

“You have the option of saving your bank card details so you don’t need to enter any card numbers. Then you go through checkout in three clicks and you can have your shower gel in your hand the next day.”

Arne Andersson, e-commerce expert at PostNord, believes that the driving force behind Omni-channel is the consumer’s exacting demands when it comes to comfort and accessibility.

E-commerce and Beauty Products – A Perfect Matchin Scandinavia
Kicks’ mobile app includes a scanning function.

“The buying experience at Kicks is an example of this. It is streamlined, and, as a customer, I can choose whether I want to collect something from a store, a pick-up point or have it delivered to my mail box.”

Related: Scandinavian E-Commerce Trends 2022

What challenges are connected to starting to use Omni-channel?
“Often it’s the warehousing issue. Should you have a separate e-commerce warehouse or a hybrid warehouse combined with your ordinary central warehouse? This is very closely connected to business systems and how these are linked to the stock system, the ordering system and the checkout system in the stores. The checkout system is important because it often functions like a hub when it comes to managing this flexibility of choice,” says Arne Andersson.

E-commerce and Beauty Products – A Perfect Matchin Scandinavia
Omni-channel is all about creating a seamless purchasing experience as consumers move between physical stores, online stores and mobile apps.

E-commerce and Beauty Products – A Perfect Match in Scandinavia – Facts

How Kicks’ channels work together

Physical stores: Approx. 250 stores in Sweden, Norway and Finland

Online stores: In Sweden and Norway.

Mobile app: Kicks has a mobile app that allows the consumer to scan the barcode on an empty product’s packaging and then easily order a new product.

iPad: In every physical store in Sweden and Norway there is at least one iPad on which it is possible to view a product’s ingredients, ratings and reviews, as well as order it online if the store has run out.

Delivery options: PostNord manages flows to e-commerce customers in Sweden. “Consumers can decide for themselves whether they want to collect their package from one of Kicks’ physical stores, from a PostNord pick-up point or have it sent to their home address.”

What may be sent?
If you send contents that are not permitted, the mail item may be stopped by PostNord or customs if it is being sent outside the EU. Here you will find examples of what you are and are not permitted to send.

​If you send contents that are not permitted, the mail item may be stopped by PostNord or customs if it is being sent outside the EU.

You are not permitted to send items or substances classed as dangerous goods. With certain services, what is known as a limited amount of dangerous goods may be sent. Shipments sent by air may be subject to particular limitations.

The sender is responsible for ensuring that it is permitted to send the contents of a shipment.

What are dangerous goods?

Here are a few examples of content that you are not permitted to send.


Cold and heat

Goods that need cold storage so as not to shorten their shelf life. Exceptions: Goods packed in dry ice as per IATA’s packing instructions.

Dead or living animals

Read more about general exceptions and dead animals to be sent to SVA – the Swedish National Veterinary Institute and the Swedish Museum of Natural History.

General exceptions: Bees, leeches, silkworms, fruit flies of the Drosophilidae family, and parasites and destroyers of insect pests being sent between officially recognized institutions.

Exceptions – PostNord Parcel: Dead animals to be sent to SVA – the Swedish National Veterinary Institute and the Swedish Museum of Natural History. They should be packed as per the instructions on the respective website and sent using the PostNord Parcel. If approved packaging is not sent as per the instructions, the parcel is returned to the sender.

Instructions SVA
Instructions, Swedish Museum of Natural History

Valuables

Valuables include gold, silver, gemstones, coins, notes and securities.

Weapons and weapon components, and copies of these

Exception – Värde: Weapons and weapon components sent within Sweden using the Värde service.

Narcotics and drugs

You are not permitted to send items or substances classed as dangerous goods. With certain services, what is known as a limited amount of dangerous goods may be sent. You can get more information on dangerous goods from MSB – Swedish Civil Contingencies Agency.

Examples of contents classed as dangerous goods:

Explosives

Ammunition

pyrotechnic materials

lighters

fuses

blasting caps for toy guns

Compressed, condensed gases

Fire extinguishers that contain gases under pressure

Aerosol products/spray cans

Butane

Gas lighters

Flammable liquids

Gasoline

Solvents

Cleaning agents

Paint

White spirit

Perfume

Flammable solids

Spontaneously combustible substances and substances that emit gas on contact with water, e.g. matches

Nitrocellulose film

Material that becomes dangerous when wet

Oxidizing agents and organic peroxides

Substances easily ignited by oxygen

Hair and textile dyes

Some bleaching agents/powders

Some glues and binders

Poisons, medicines and toxins, including drugs

Toxic and infectious substances

Category A infectious substances, UN 2814 and UN 2900

Exceptions: UN 3373 Biological substances Category B may be sent provided they are packed in accordance with ICAO-TI and IATA-DGR packing instruction PI 650.

Radioactive substances

Medical samples or research samples that contain radioactive substances

Corrosive substances

Corrosive cleaning fluids

Corrosive rust prevention and removal agents

Instruments containing mercury or battery fluids

Miscellaneous hazardous materials

Materials that have soporific, harmful, toxic or other properties and that can cause major discomfort if they leak

Materials that are strongly magnetic

Mail items that contain batteries

Exceptions – International mail: Max. 2 lithium batteries or 4 lithium cells may be sent in international mail, and they must then be installed in the equipment and packed as per PI 967 or PI 970, section II in the ICAO regulations.

Please note that the following countries do not accept lithium batteries or lithium cells: China, Germany, Hong Kong, Italy, Japan, Laos, Madagascar.

E-commerce and Beauty Products – A Perfect Match in Scandinavia, adapted from PostNord’s website.

Experience Scandinavian Capitals With Sightseeing City Cards

The Copenhagen Card, the Oslo Pass and Stockholm Pass are sightseeing city cards that allow visitors to experience everything the Scandinavian capitals have to offer while saving both time and money. Get hold of the cards and experience the Scandinavian capitals with sightseeing city cards.

Experience Scandinavian Capitals With Sightseeing City Cards
The Copenhagen Card

The Copenhagen Card
Make the most out of Denmark’s vibrant capital with a money saving Copenhagen Card.

Free entrance to 89 attractions, including free public transportation in the Capital Region of Denmark. Free to bring two children between the ages of 0 – 11.

Copenhagen Card is offered both as a digital and a physical card. You can buy the digital Copenhagen Card through the app ‘Copenhagen Card’. The physical card can be purchased as voucher here.

Please note that the card entitles the cardholder to one visit per attraction regardless of the card type.

FROM DKK 439 / EUR 60

Seven Sights To Go With Kids In Copenhagen

Experience Scandinavian Capitals With Sightseeing City Cards
The Oslo Pass

The Oslo Pass
The Oslo Pass saves you both time and money while you explore Norway’s beautiful capital.

The Oslo Pass gives you free admission to 30 museums and sights in Oslo. Explore great art, discover interesting and fun museums or take your family for a day out  – the Oslo Pass get you covered.

With the Oslo Pass, you also get unlimited travel with the public transport system throughout Oslo and the immediate surroundings. Hop on and off any tram, subway, bus or public ferry just as you like, without having to worry about tickets.

In addition, you can enjoy rebates on sightseeing, concert tickets, climbing, ski rental, Tusenfryd Amusement Park and special offers in restaurants, shops, entertainment and leisure venues.

The physical card can be purchased as voucher here.

From NOK 445 / EUR 43

Explore The Oslo Fjord Island

Experience Scandinavian Capitals With Sightseeing City Cards
The Stockholm Pass

The Stockholm Pass
Enjoy incredible savings at top Stockholm attractions with the All-Inclusive Pass. From archipelago adventures, to Viking treasures…
Visit as many attractions as you like on a 1, 2, 3, or 5-day pass. You’ll save far more compared to buying separate attraction tickets.

Let the sightseeing begin! Some attractions welcome visitors on the day and some need to be booked in advance, so be sure to check our All-Inclusive Pass reservations page before you travel.

When you get to each attraction, tour, or activity, show your pass for entry. You’ve got total control of your sightseeing – plan ahead, or choose attractions as you go!

Learn more here.

Prices from SEK 2615 / EUR 239

Seven Reasons To Visit Stockholm

Experience Scandinavian Capitals With Sightseeing City Cards, compiled by Tor Kjolberg

Top Reasons To Fall In Love With Bergen In Autumn!

Autumn brings colors with its arrival. The yellow and red falling leaves seem to be happy with the arrival of this season. Although spring has its charm, beauty, and colors autumn brings versatile changes in the environment. Learn more about the top reasons to fall In love with Bergen In autumn!

But autumn in Bergen is beyond imagination. Yes! On the Atlantic coast, in the west of Norway, Bergen welcomes autumn in a different style that attracts everyone. It is about a 2-hour flight from France, Germany, and the UK.

It is the second biggest city in Norway serving as an important seaport for European trade. It is also known as the Fjord Capital of Norway & the City between the 7 mountains.

Its scenic beauty touches the soul of the visitors. After reading this article, you would love to travel to Bergen and bless your eyes with its majestic autumn scenes. So let’s dive into the article.

Top Reasons To Fall In Love With Bergen In Autumn!
View from Fløyen Photo: Wikipedia

Magnificent View Of 7 Mountains
Seven great mountains surround Bergen and increase its beauty. You will get great hiking opportunities there. Not only this, but you can also enjoy the blissful natural beauty of Bergen and autumn from the top of the mountains.

Mount Fløyen is a famous and accessible mountain from all these mountains. You can also access this mountain on foot or by a railway that runs from the core of the city. However, hiking on these mounts will take up to 6 hours with proper food and gear.

Mount Ulkiren is the tallest one at 643m. Other mountains are Mount Damsgardsfjellet, Lyderhorn, Lovstakken, Sandviksfjellet.

Top Reasons To Fall In Love With Bergen In Autumn!
You will experience a diverse selection of bars, clubs, and pubs. Here from Allmuen. Photo: Wammen Photo.

Joyful Night Time
Unlike other major European cities with one main bar street, Bergen is versatile with scattered nightlife across the different parts of the city. You will experience a diverse selection of bars, clubs, and pubs. However, on Saturday and Sunday nights the excitement level of the citizens and visitors is up to the mark.

Skostredet is well known for its trendy restaurants and bars. A wide variety of sports bars, traditional pubs, and beer gardens along with living music are found around Bryggen.

Related: Bergen – Norway – An Appealing Mix of the Cosmopolitan and the Outdoors

Top Reasons To Fall In Love With Bergen In Autumn!
UNESCO World Heritage site Bryggen. Photo: Girish Chouhan/Visit Bergen

UNESCO’s World Heritage Site
The famous landmark, Bryggen, offers a picturesque sight. It is also known as UNESCO’s World Heritage Site.

This landmark has played a significant role in the Hanseatic league which dominated trade in Europe for more than 400 years.

The landmark offers a beautiful view of colorful wooden houses that are used as cafes, bars, or souvenir shops. The small shops in the narrow alleys sell local crafts and jewelry. VAN Rental Bergen Norway is there to help you drop at your destination safely. Check out to find out more about their services.

Now you can visit Norway without any stress about transportation. Budget Burgen County van rental has made trips to Norway easier.

Visit Bergen photo: © Maciej Ducxynski / www.fjordnorway.com

Top Reasons To Fall In Love With Bergen In Autumn!
In western Norway, lots of companies are offering full-day or half-day cruises. photo: © Maciej Ducxynski / www.fjordnorway.com

One-Day Fjord Cruise
In western Norway, lots of companies are offering full-day or half-day cruises such as Næroyfjorden, Sognefjorden, and Osterfjorden. Sognefjorden stands as the most spectacular and longest open fjord in the world.

These all are accessible within hours from Bergen’s city center. Take the Norway car rental facility to get there. The Norway vacation package is also a great way to explore the beauty that lies in Norway.

Top Reasons To Fall In Love With Bergen In Autumn!, continue reading….

Bergen As A Great Student City
Bergen has approximately 30,000 students from 110 countries of the world. The University of Bergen – the largest university – is situated above the city center.

The Museum of Natural History is a botanical garden that is home to more than 3,000 plant species. These plants are grown from the seeds of wild species of Norway or somewhere in the world.

It is worth visiting as it brings us close to nature and trees. Avail of Norway car rental services to discover most of the famous places in Bergen.

Top Reasons To Fall In Love With Bergen In Autumn!
From Kalvåg. Photo: David Zadig/go-fjords

The Rainy Season In Bergen
There is a high percentage of rain as compared to other major cities in Europe. On average, Bergen has 239 rainy days in a year.

The presence of seven majestic mountains and the sea explains the reason for so much rain in the city. However, the locals are well equipped to cope with the rainy weather in the city. The trendy raincoats and rubber boots are the main requirements of locals in Bergen.

Top Reasons To Fall In Love With Bergen In Autumn!
Bergen is worthy to visit throughout the year. Photo: Visit Bergen

The Greenery In Bergen
You can find lots of parks and trees in the city. In spring these trees offer beautiful sights with beautiful pink flowers fully blossomed.

The bikes are also painted green color and can be easily observed throughout the city. There are more than 97 parking stations in the city. The Bergen light rail is a new mode of transportation in the city and can take you anywhere from the airport to the city center.

Check out the culture trip to get to know more about Bergen and Norway.

Explore the Bergen:
Bergen is a great city with plenty of options to spend time with. The art galleries and museums, coastal areas, bars, cafes and beautiful streets decorated with art provides everything for a perfect trip to Norway.

Bergen is worthy to visit throughout the year. You do not need to fear the cold winter and snow here. You can enjoy your winter trip as much as your summer trip to Norway. All that matters is the choice of dresses.

There is an old saying, “there is no such thing as bad as weather, only bad clothing.”

Top Reasons To Fall In Love With Bergen In Autumn! is a promotional article from VAN Rental Bergen

Feature image (on top) Source: staticflickr.com

American Gallerist in Oslo Supporting Young Norwegian Artists

When the American gallerist Esperanza Rosales came to Oslo in 2011 to write an article about the Norwegian capital’s art scene, she fell head over heels in love with the city. The gallerist just established her own gallery in the capital. Learn more about the American gallerist is Oslo supporting young Norwegian artists.

She left her position as leader of Gallery Dépendance in Brussels and Gallery VI, VII (or Sixes and Sevens) in Oslo was founded in 2012. Prior to opening the gallery in Oslo, Rosales lived in London, Brussels, Rotterdam, Frankfurt and Berlin, and draws on those international connections and experiences in developing her gallery program. The name VI, VII comes from a British idiom describing a state of recklessness, confusion, or disarray, embodying the spirit of risk and the refusal of conventions that guides the gallery’s program.

American Gallerist in Oslo Supporting Young Norwegian Artists
The story of how Esperanza Rosales ended up as a gallerist in Norway is rich and exciting. Photo: Julie Anett Spangebu Frieze

Related: Astrup Fearnley Museum of Modern Art in Oslo 20 Years

The story of how Esperanza Rosales ended up as a gallerist in Norway is rich and exciting. Rosales has a solid background in the contemporary art world, which she has been an active part of in various ways over the past two decades, first as an art student in her hometown of New York in the late 1990s, and then as a freelance art critic, gallerist and art advisor. She has also been an active artist herself.

Rosala says that she received many warnings from friends and acquaintances. They thought it was crazy to open a new gallery in such an expensive city.

American Gallerist in Oslo Supporting Young Norwegian Artists
The name VI, VII comes from a British idiom describing a state of recklessness, confusion, or disarray, embodying the spirit of risk and the refusal of conventions that guides the gallery’s program.

Related: Oslo Welcomes a New Edvard Munch Museum

However, over the past five years, VI, VII has exhibited the work of over 50 international artists, and currently represents 14 emerging artists, most under the age of 35.

The international art gallery represents 17 artists, five of whom are Norwegian, and regularly participates in international art fairs. VI, VII is known for promoting young and promising artists from home and abroad.  Rosales lives and breathes art and is passionate about lowering the threshold for people to enter the gallery.

The gallery has hosted the first Norwegian solo shows for many international artists, including Eloise Hawser, Lars Laumann, Jochen Schmith, James Hoff, Benjamin Crotty, Mark van Yetter, and Amy Yao, and recently presented American sculptor Eva LeWitt’s first European gallery exhibition.

American Gallerist in Oslo Supporting Young Norwegian Artists
Over the past five years, VI, VII has exhibited the work of over 50 international artists.

Related: The New National Museum in Oslo

The gallery is based in the Oslo Bay where great attention is paid to detail. Here you will find stunning architecture, greenery and a sense of openness, which is both welcoming and inviting. Oslo Bay has the energetic aspects of a city center with a rare and unbeatable access to the water, but it is also a neighborhood. This mix of housing, business and access to the outdoors as well as training activities have been shown to work very well.

“The most important thing for me”, says Esperanza Rosales, “is that the gallery should not have a very local focus. I want to support the artists over a longer period of time and create an understanding of, and a context for, their work for a wide audience.”

American Gallerist in Oslo Supporting Young Norwegian Artists, written by Tor Kjolberg