The Norwegian artist Toril Johannessen (b. 1978) entered the Bergen Academy of Fine Arts (KHIB) and found her way towards science through her graduation project “In Search of Iceland Spar”, a meticulous search for the mineral calcite, from the Helgustadir mine in Iceland. It was the beginning of her mixing science with art. Learn more about the Norwegian artist who is famous for her use of scientific methods in art.
On her website she says that she works methodically and research-based across media, such as prints and information graphics, textiles, copy and installation.
Johannessen has hunted for plankton in the Arctic and explored concepts such as time and space with sculptural concepts. She writes, photographs, draws diagrams and searches for connections between words such as “crisis and miracles”, “hope and reality” and “the art of
research”, creating interest in her art all over the world.
Last year she shared her insight into the process of two public art projects she worked on in Northern Norway, dealing with memory policy and border areas with Russia. Johannessen discussed examples of how the invasion of Ukraine has changed the situational understanding, the writing of history and the prerequisites for art moving through the terrain of the “High North”.
The “High North” is not a place with a clear geographical border, but rather a fluid concept whose meaning has changed over the past decades. By drawing maps showing linguistic phenomena in this approximate area, Toril Johannessen traces fragments of military presence and geopolitical affairs in the everyday language and in the landscape.
“Personally, the project is an investigation of the region I come from, as I grew up in Harstad in Northern Norway, and is a reflection on how «politics of the High North» in a broad sense is written into consciousness both as real experiences and interpretations,” she says.
The work is permanently installed in two locations in the town hall: One part is a draped carpet installed in a glass vitrine by the main entrance of the building. The vitrine is integrated in the facade and is publicly available at all times.
The other part is installed in two meeting rooms on the top floor where the work can be seen by employees, politicians, bureaucrats and others who visit this part of the building. Here, the work has a function as curtains. When the curtains are closed, the design is displayed in its entirety.
The data generated portraits in the design are made by machine learning technology and a specific collection of photographs as source: “Through the image collection campaign titled Gruppebilde Bergen I collected portraits from residents in Bergen. The campaign took place in the Fall and Winter of 2020/2021 and was an open call to the people in Bergen to submit a portrait of themselves,” she says.
Johannessen pondered for a long time what time really was
Does time really exist?
“Combining historical data with my own investigations, and with an attention to how Western scientific methodologies coexists with other frameworks for knowledge, the impact of historical conditions and technological developments on modes of perception is a recurring theme in my practice,” says Johannessen.
Not everyone can digest Niels Bohr’s atomic theory or the genesis of quantum physics, but Johannessen impresses with her approach. She pondered for a long time what time really was, and since Nils Bohr, who died in 1962, explored the relationship between energy and time – the two physical forces in Einstein’s theory of relativity, she had to get in touch with him. The result of conversations through a spiritist medium and “conversations” with Niels Bohr, resulted in the diagrams “The Energy Circle” and “A Message from the Spirits”.
The Norwegian Artist Who is Famous for her Use of Scientific Methods in Art, written by Tor Kjolberg.
Don’t know what a Red Snapper is? It’s the original Bloody Mary cocktail made with gin and a hint of orange juice. We have tested cocktail bars in Copenhagen and the best Red Snapper in Copenhagen is probably served at Salon 39 in Fredriksberg. You should indeed enjoy a Red Snapper in Salon 39 in Copenhagen.
Salon 39 was established in 2005 by chef Kasper Georg Jensen, a Michelin-star trained chef from Hotel Vier Jahrzeiten in Hamburg and bartender Thomas Raae Rasmussen. It is a cocktail bar and restaurant in the Frederiksberg neighborhood just across the Western Bridge, on a corner of a quiet street leading to Danas square.
This hidden gem furnished in 1920s style is tucked away on the edge of Frederiksberg. Salon 39 is a small place with an amazing ability to mix a few ingredients together to create outstanding flavors in both food and drinks. The aim is to create great cocktails while serving a few simple dishes and snacks so people would hang around instead of leaving to go get food elsewhere.
Salon 39 was established in 2005 by chef Kasper Georg Jensen, a Michelin-star trained chef and a trained bartender from Hotel Vier Jahrzeiten in Hamburg and bartender Thomas Raae Rasmussen.
Approaching the bar it almost feel as if we could be anywhere else in Europe. The immediate surroundings have a sense of spaciousness and familiarity, inviting us to slow down and enjoy the present moment. The terrace setting is somewhat reminiscent of many European cultures where hedonism is woven throughout everyday life and culture, a place where you can sit down without feeling overwhelmed by traffic, yet still feel as a part of a living city, the ideal set up to enjoy a scrumptious meal and well concocted drink.
Sunday brunch and evening menu are inspired by Italian food and Danish home cooking respectively. Food is prepared with lots of love and great ingredients, cocktails are made with the best liquors imported from around the world.
My main reason for loving this place is the management’s insane passion for making sure that both food and cocktails are the very best.
Salon 39 holds a privileged position in the space and is beautifully set in what appears to be a welcoming area, with small tables along the windows, and direct access to the bar. A nice way to arrive and land before having a meal.
New owners, who took over the management a year ago, claim they will continue the concept as is.
For solid food, Salon 39 offers 39 different varieties of poached eggs and omelets, wiener schnitzel, steak Bismarck, fresh fruit, yoghurt, American pancakes and fresh bread. Red Snapper is recommended for eggs and sausages, which go well with the tomato-based and lightly spiced drink.
Sunday brunch and evening menu are inspired by Italian food and Danish home cooking respectively.
The drinks menu includes classics such as Sazerac and Red Snapper, but also the house’s own specialties such as Hemingway Punch (absinthe, orgeat, cream, lime, orange blossom water, apple juice and egg white), Jackie Brown (Fitzgerald 12Y bourbon (possibly whisky), Benedictine liqueur, maple syrup, bitters and dark chocolate and Mona Lisa (chamomile brandy, lemon slice and champagne).
The soundtrack is vinyl jazz records. My main reason for loving this place is the management’s insane passion for making sure that both food and cocktails are the very best. Probably not the most fancy, but the very best!
Enjoy a Red Snapper in Copenhagen, written by Tor Kjolberg
She’s been called the ‘people’s monarch’. Denmark’s Queen Margrethe II, now 83, was born on April 16, 1940, a week after Nazi Germany had invaded Denmark. Learn more aboutthe much-loved, chain-smoking Danish queen.
Her nickname is Daisy and she’s known from doing her own supermarket shopping, being hired for Netflix film and her less-than-harmonious family relations (including a husband who refused to be buried beside her).
Queen Margrethe II is Europe’s longest-serving current head of state. Photo: Geo.tv
Denmark’s Monarch for over 50 years
Margrethe II of Denmark has reigned as Denmark’s monarch for over 50 years, she is Europe’s longest-serving current head of state and the world’s longest-serving current female head of state.
In 1960, together with the princesses of Sweden and Norway, she travelled to the United States, which included a visit to Los Angeles, and to the Paramount Studios, where they met several celebrities, including Dean Martin, Jerry Lewis and Elvis Presley.
She outstripped all other royals in terms of the longevity of her reign when her third cousin Queen Elizabeth II died aged 96 last September, after 70 years as monarch.
Queen Elizabeth II smiles whilst speaking to Queen Margrethe II of Denmark whilst watching a performance showing the process of D-Day through to post-war piece on Sword Beach during the Commemoration of the 70th anniversary of the Normandy landings, Ouistreham, France. Screendump from itvx
Close relationship with Queen Elizabet II
Margrethe enjoyed a close relationship with the Queen, having bonded during several official visits to each other’s countries down the decades – most recently in 2000, when Margrethe was received at Windsor.
Margrethe attended the funeral of Queen Elizabeth but underwent major back surgery in February and was unable to be at the Coronation.
There are, however, also some Danes who dislike the monarchy and the roughly 100 million kroner they cost Danish taxpayers each year. These people call the royal family Denmark’s biggest welfare recipients.
Qeen Margrethe II by Andy Warhol
Her many passions
Margrethe is known for her strong archaeological passion and has participated in several excavations, including in Italy, Egypt, Denmark and South America. She shared this interest with her grandfather Gustaf VI Adolf of Sweden, with whom she spent some time unearthing artefacts near Etruria in 1962.
Almost everyone likes her, even if she last year caused a furore by stripping grandchildren of their royal titles. Support for the monarchy in Denmark has, however, been and remains consistently high at around 82%, as does Margrethe’s personal popularity.
The Queen is the head of the Danish state church, and the Danish state – she still signs all the laws. But the Queen is also an artist. Her real entertainment is in designing her own clothes, and often chooses rather un-Danishly bright colors. She paints, and draws, and has designed stage sets for the Danish Royal Ballet.
The Queen is the head of the Danish state church, and the Danish state. Screenshot
May God give me help and strength
“The task that my father had carried for nearly 25 years is now resting on my shoulders,” she says. “I pray to God to give me help and strength to carry the heavy heritage. May the trust that was given to my father also be granted to me.”
The Much-Loved, Chain-Smoking Danish Queen, written by Tor Kjolberg
Norwegian filmmaker Tommy Wirkola (b. 1979) clearly showed his talent in 2007 with his first film, co-written with Stig Frode Henriksen, Kill Buljo, a spoof of Quentin Tarantino’s Kill Bill (2003), earning ten times its $106,000 cost. In 2009, Wirkola and his co-writer made the horror comedy Dead Snow. It seems to have been a habit for the Norwegian filmmaker transferring black comic genre movies to mainstream Hollywood movies. In 2011, he moved from Alta in Norway to Los Angeles.
Tommy Wirkola was educated from Bond University in Australia. His first film Kill Buljo was a low-budget parody of the Kill Bill films shot in his home county of Finnmark in Norway. It was populated with characters such as Unni Formen (a policewoman) and Mr. Handjagi (an Asian martial artist). “The fact that we succeeded with Kill Buljo was simply because there was a market there,” says Wirkola.
His first film Kill Buljo was a low-budget parody of the Kill Bill films shot in his home county of Finnmark in Norway. Photo: Filmweb
With Stig Frode Henriksen (Wirkola’s regular co-screenwriter and co-star), Wirkola’s second feature was the cult hit Dead Snow (2009), about an attack by Nazi zombies in Norway, receiving its U.S. premiere at the Sundance film festival and released by IFC Films.
The film was not primarily distinguished by its originality. “Someone has finally constructed a horror film completely out of clichés,” wrote the American reviewer Roger Elbert when it was staged as the only Norwegian film that year. Elbert added mitigatingly: “They even know they’re doing it”.
In 2010, the filmmakers collaborated on the film Kurt Josef Wagle and the Legend of the Fjord Witch and In 2012, he directed and produced a television series, seven 30-minute episodes, called Hellfjord.
His first English-language film, co-written by Dante Harper, was also his first large-budget film, Hansel & Gretel: Witch Hunters, released in 2013. This was a twisted retelling of the Brothers Grimm tale starring Jeremy Renner, Gemma Arterton, Famke Janssen, and Peter Stormare, earning over $226 million worldwide.
Wirkola and Henriksen cashed in on the success of Dead Snow with the sequel, Dead Snow 2: Red vs. Dead (2014), receiving its world premiere at the Sundance film festival and going on to gross a modest $1.2 million worldwide.
A sequel to Dead Snow, named Dead Snow 2: Red vs. Dead, was released in 2014. A science fiction film starring Noomi Rapace and Willem Dafoe, and The Trip, also starring Rapace, were released in 2017 and 2021 respectively. His most recent film, Violent Night, was released in December 2022. It is a twisted take on Santa Claus coming to town written by Pat Casey and Josh Miller, starring David Harbour, with John Leguizamo, Cam Gigandet, and Beverly D’Angelo.
In 2022, Wirkola also served as producer on the Alex Herron-directed Norwegian horror movie, Leave, starring Ellen Dorrit Petersen.
In Violent Night 2 a team of elite mercenaries breaks into a wealthy family compound on Christmas Eve, taking everyone inside hostage. Photo: Digital Spy
In January 2023, Tommy Wirkola confirmed in an interview with The Wrap, that he has started developing the sequel to the David Harbour-led holiday action comedy. He also revealed that Violent Night 2 will once again be written by original scribes Pat Casey and Josh Miller, who previously worked together in the live-action Sonic the Hedgehog movies.
In the film, “a team of elite mercenaries breaks into a wealthy family compound on Christmas Eve, taking everyone inside hostage. But the team isn’t prepared for a surprise combatant: Santa Claus (Harbour) is on the grounds, and he’s about to show why this Nick is no saint.”
“I would argue that no matter how unique and original a story you make, it is impossible – just because of the number of films that are made – to come up with anything one hundred percent innovative. I don’t know when it last happened. It might have been the Danish dogma films,” Wirkola stated in an interview before moving to Hollywood.
Norwegian Filmmaker Transferring Black Comic Genre Movies to Mainstream Hollywood Movies, written by Tor Kjolberg.
Stokmarknes in Vesterålen, Norway finally gets a brand-new hotel. And finally, Petter Stordalen’s company Strawberry can establish itself in Vesterålen. The hotel opens its doors on 30 June 2023! Learn more about the new hotel in the heart of extraordinary natural treasures in Norway.
Quality Hotel Richard With will be the leading conference hotel in the region, with meeting rooms and a conference hall with space for 150 people. The hotel also houses the restaurant 1893, named after Hurtigruta’s first voyage, and in front of the hotel guests can use a floating sauna while enjoying the view. On 30 June, the hotel will be completely ready, and hotel director Yngve Skog Rodal has invited the locals to a party.
“The location of the new Quality Hotel Richard With could not be better,” says an enthusiastic Petter Stordalen. Here in front of his Oslo-based hotel Amerikalinjen.
The Quality Hotel™ Richard With has a fabulous location right by the water’s edge in Stokmarknes right in the heart of Norway’s Vesterålen district, an area of outstanding natural beauty. The hotel provides the perfect starting point to explore the wonders of Northern Norway. With magical views and exquisite food inspired by local culinary traditions, this is the ideal place to plan a trip, be it for business or pleasure! This hotel offers so much more than just a place to stay.
Hotel director Yngve Skog Rodal. Photo: LinkedIn
“The location of the new Quality Hotel Richard With could not be better. Here you can see the Lofoten Wall, northern lights, midnight sun and a sparkling beautiful sea, and in addition this is the perfect starting point for fantastic activities, whether with family or colleagues,” says an enthusiastic Petter Stordalen about the new hotel in Stokmarknes.
The hotel fuses into the sea, being located right by the water’s edge and just a stone’s throw from the Hurtigruten Museum. Despite this immense natural setting, Stokmarknes Airport is just 8 minutes from the hotel, meaning that it’s easy to get here, even for those living further afield. If you’ve ever seen a documentary about Northern Norway or read an article about this unique landscape, you’ll be able to imagine yourself in this setting. Imagine yourself on a fishing boat with saltwater spraying in your hair as you gaze out over the horizon trying to catch glimpses of whales or eagles.
The restaurant
Maybe you’ll glide through the glistening sea on a kayak or head up to the nearest mountain top? Regardless of your preferences for adventure, you’re certain to have magical experiences here that will last a lifetime…and probably tempt you back! Vesterålen is a great starting point for exploring the extraordinary natural treasures that Norway has to offer!
“Anyone who wants to see the new hotel is most welcome to the folk festival on 30 June. We offer popcorn, soft ice cream, screenings, meals and fun activities, and one of my colleagues also plan to offer a director’s plunge from the floating sauna,” says managing director Rodal.
The 8-storey Quality Hotel™ Richard With will be Vesterålen’s largest hotel and forms part of the lovely harbor promenade in Stokmarknes. This will be the ideal venue for both big and small events with flexible meeting facilities and fabulous experiences that await.
From the reception
The hotel will become an important cornerstone business in Stokmarknes with close to 50 employees, and Rodal says that the reception locally has been outstanding.
“It has been incredibly motivating for us with all the support we experience locally. Now we must pay back and give Vesterålen what they have long deserved. We will help define Vesterålen as a destination, and I am looking forward to the continuation,” concludes Rodal.
New Hotel in the Heart of Extraordinary Natural Treasures in Norway, based on a press release from Quality Hotel Richard With.
For many years, Karen Bit Veijle’s paper cutting art was just a secret hobby. Then she was commissioned to create window displays for the French fashion house Hermès. The first museum of paper art in Europe is founded by the Scandinavian artist Karen Bit Veijle.
For some 40 years Karen Bit Veijle had been neatly folding and tucking her paper masterpieces away under her rugs. She had been using a little pair of scissors to cut out elaborate scenes and patterns.
Dragon dna by Karen Bit Veijle
The art is called psaligraphy, which literally means the art of drawing or painting with scissors. She opened her first exhibition at The National Museum of Decorative Arts in Trondheim, Norway in 2008, and in few years her art has spread throughout Scandinavia and all the way to the USA and China. Her artistic work spans from the travelling exhibition Scissors for a Brush to commissioned work for several renown international companies, such as Hermès and Georg Jensen.
Fold and cut. Unfold, and your image is revealed. Who hasn’t cut snow crystals with scissors as a child?
As a teenager, Karen was ashamed to spend so much time on papercuts while others were out doing “cool” things. As an adult, she continued to literally sweep her art under the rug because she had no desire to advertise her skill or display her work. It was simply a meditative feeling of enjoyment.
While cutting she was listening to music and there was also a great degree of humor in her world of imagery. However, not always. Sometimes she confronts deep seriousness and themes intended to cause involvement and reflection. Her works are captivating surprise packages, evoking both astonishment and inspiration.
With her mother’s old embroidery scissors, Veijle, or Bit as she uses her name today, creates small fairytale characters, flowers and ornaments in the ancient art form when paper was an expensive commodity, and which has long been forgotten.
Costume by Karen Bit Veijle
“My heart and soul are at peace when I have the scissors in hand and the paper dances between the blades,” she says. She has used her art to cope with her chronic illness, myalgic encephalopathy, a neurological disorder characterized by chronic pain and exhaustion.
Contrary to almost everything else in the world today, psaligraphy is a slow art. It takes time to master, plan and perform it. The works are formed from a large, continuous piece of paper and cut with only a small pair of scissors. Every single scissor cut is carefully planned, as the slightest mistake can have disastrous consequences for the end result. This is a slow art of painstaking patience that demands the utmost concentration. Which part shall be cut out, and which shall not?
In ancient China, a bride-to-be was judged on how skilled she was with scissors and paper.
Bit had a career as a television producer, but she was forced to take leaves of absence because of her condition. During one such absence, a colleague came to visit her at home. He knocked on her door, and opened it to find bits of paper littered all over the floor. “What in the world are you doing?!” he asked.
Three years later, she quit her television job to be an artist. Her ambition was to bring old traditions back to life, and now she designs logos for gourmet restaurants, blankets for Røros Tweed and porcelain for Royal Copenhagen.
Her magical cuttings are rooted in a tradition that has known a long journey through history, beginning in the first century, when paper was first invented by the Chinese. In fact, the Chinese started cutting in paper before they used it for writing. The art of psaligraphy has developed differently throughout the world but is particularly rooted in Chinese and other Asian cultures, and also in Bit’s native country of Denmark. However, Bit has created a personal style and technique that is entirely her own.
The art is called psaligraphy, which literally means the art of drawing or painting with scissors.
Since then, her works have been exhibited in museums all over the world, and her art has decorated the storefront windows of luxury retailers. In March 2018, she opened her own papercut museum in Denmark, the Center for Papirkunst.
Bit always, always uses scissors – either his mother’s old embroidery scissors or a modern pair of scissors from Fiskars.
The First Museum of Paper Art in Europe Founded by Scandinavian Artist, written by Tor Kjolberg.
Tired of waiting for friends or family to travel with you? Do you crave the freedom to explore new places on your terms? Then it’s time to unleash your inner adventurer and embark on a solo trip!
Read the latest tips from the recognized international electronic travel document issuer iVisa.Scandinaivia is on the list of the 20 safest countries for women to travel alone in 2023.
Attention solo female travelers! The travel experts at iVisa have compiled the ultimate list of the safest destinations for solo female travel. Whether you’re a seasoned adventurer or a first-time traveler, iVisa has considered what the company think is important, from comprehensive safety criteria, including crime rates, gender equality, political stability, and local attitudes toward women.
Don’t wait any longer, start planning your next adventure today to one of our top 20 safest countries for women to travel alone.
Empowering reasons to travel solo
Wondering if solo travel is for you? After interviewing several solo female travelers iVisa can confidently reveal the following five reasons to adventure out of your comfort zones alone:
Autonomy – When you travel with others, compromises are inevitable. But when you’re traveling solo, you have complete control over your itinerary.
Meeting new people – It’s often easier to strike up conversations with locals and other travelers.
Gaining confidence – Boosts confidence by pushing you to try new things and provides a sense of accomplishment.
Self-discovery – The perfect chance for reflection and self-discovery.
Feel liberated – Traveling solo offers a chance to be selfish with your time and space without judgment.
With these reasons in mind, it’s no surprise that 74% of women have traveled alone globally or intended to do so.
The travel experts at iVisa have compiled the ultimate list of the safest destinations for solo female travel. Photo: Travelex Insurance
Cons of solo female travel: Safety stats and insights
That said, there are some safety concerns despite the rising number of solo female travelers. Women are unfortunately more vulnerable to harassment, theft, and other crimes while traveling, with 80 percent of women considering their safety when planning a trip, and two out of five women experiencing unwelcome interactions during their travels.
No, iVisa is not trying to talk you out of planning your trip. In fact, the company hopes that by stating the facts, it can encourage you to carefully plan and prepare as solo female travel is generally safe if you take the right precautions.
Safety concerns when traveling alone: A woman’s perspective
iVisa has analyzed and evaluated popular travel destinations to find the safest countries for solo women travelers, recognizing that solo travel can be exciting but that safety is also a concern.
iVisa has analyzed and evaluated popular travel destinations to find the safest countries for solo women travelers. Photo: Aarp
Among the many things it considered, these factors stood out:
The gender gap: The global gender gap showcases the difference between men’s and women’s access to education, healthcare, politics, and economic opportunities, which can impact women’s safety while traveling. Solo female travelers can promote gender equality by supporting local organizations, seeking out female-owned businesses, and sharing their experiences.
High crime rates: Solo female travelers are vulnerable targets for crime. Researching a destination’s crime rates is crucial to take sensible precautions while enjoying the trip.
Domestic violence and sexual violence rates: When evaluating the overall safety of countries for women traveling alone, we considered the impact of domestic violence and sexual harassment.
Another article ranking the safest and most dangerous countries for women and some of the results is quite surprising.
Criteria used to rank the safest countries for a solo female traveler
Based on the concerns we mentioned, we focused on the following criteria to rank the safest countries for female solo travelers:
Steps taken to protect women
Friendliness ranking
Crime rates and gender-based violence rates
Overall accessibility
Global Peace Index
Global Gender Gap Index
The 20 safest countries for solo female travelers
While the Women’s Danger Index has already crowned the most dangerous country and highlights other places you may encounter issues, we were determined to find the safest country and countries for women to visit alone. Let’s dive into our list:
Switzerland tops the list. Photo: Expatica
1. Switzerland
With a low crime rate and high levels of safety -only 2% of women have reported experiencing violence from men- Switzerland tops the list. The country is also known for its stunning natural beauty, especially with its alpine peaks and mountain vistas. It’s also famous for its excellent infrastructure, friendly people, and high-quality chocolate.
Switzerland has one of the lowest crime rates in the world, so women generally feel safe here. Plus, it has strict laws against gender-based violence.
Following our previous criteria, we give it this ranking:
Steps taken to protect women – 5/5
Friendliness ranking: 4/5
Gender-based violence & crime rates: 5/5
Overall accessibility: 4/5
Global Peace Index: 5/5
Gender Gap Index: 4/5
Wander-woman tip: Switzerland knows about its potential to become one of the female solo traveler’s favorite destinations and hasn’t fallen short in actively promoting the reasons why. An example of this is the 100% Women’s Only campaign, first launched during International Women’s Day in 2021.
Scandinaivia On The List of the 20 Safest Countries for Women to Travel Alone in 2023, continues below image.
Ireland is ranked as an incredibly safe country for solo female travelers. Photo: Ireland National Trust
2. Ireland
Ireland is ranked as an incredibly safe country for solo female travelers, with its overall safety score of 7.88. Ireland’s natural environment, with incredible landscapes and seascapes, is one of the top reasons why many female travelers put this country on their bucket list.
From the cliffs at Slieve League to the Connemara National Park, Ireland’s scenery represents uniqueness in Europe. Not to mention its friendly citizens, who are always ready to help solo female travelers to make them feel welcome.
Our ranking is:
Steps taken to protect women 4/5
Friendliness ranking: 5/5
Gender-based violence & crime rates: 3/5
Overall accessibility: 5/5
Global Peace Index: 5/5
Gender Gap Index: 4/5
Wander-woman tip: As in every place, some pickpocketing is bound to happen. Keep your belongings protected to prevent it, especially if you are visiting during St. Patrick’s Day when “going for a drink” suddenly becomes seven empty jugs.
Canada is considered a safe country for solo female travelers. Photo: Travel Guide
3. Canada
Canada is considered a safe country for solo female travelers, with an overall safety score of 7.69. It has a relatively low crime rate despite being a very cosmopolitan place.
When traveling solo, Canada offers many benefits. You can enjoy the freedom of exploring without fear, as you won’t need to keep an eye out for potential danger or continuously worry about the safety of your belongings.
It’s mountainous scenery and beautiful wildlife make it the perfect place for nature lovers.
Wander-woman tip: With a 99% literacy rate, socializing, asking for directions, and putting your ideas out there won’t be a complex task. Just keep in mind that Canada has British and French influence, so try to practice your French language skills if you are planning to visit Montreal.
Finland is a safe and welcoming destination for solo female travelers. Photo: Visit Finland
4. Finland
Finland is a safe and welcoming destination for solo female travelers, with an overall safety score of 7.76.
Thanks to its citizens’ high incomes, universal healthcare, and exceptional education system, Finland frequently tops the charts as the world’s happiest country. The country is also popular for its breathtaking Lapland region, stunning northern lights, traditional saunas, unique cuisine, and, of course, as the birthplace of Santa Claus.
We give it this ranking:
Steps taken to protect women – 4/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 3/5
Overall accessibility – 5/5
Global Peace Index – 4/5
Gender Gap Index – 4/5
Wander woman tip: Don’t be surprised if you see Finns jumping into icy lakes during winter – it’s all part of their traditional sauna culture. Join in the fun and warm-up in the hot sauna before taking a refreshing dip in the icy water.
Scandinaivia On The List of the 20 Safest Countries for Women to Travel Alone in 2023, continues below image.
As you can guess, nordic countries are popular for their incredibly safe environment. Photo: Activities Iceland
5. Iceland
As you can guess, nordic countries are popular for their incredibly safe environment, especially for women, so we must mention Iceland. Many solo female travelers report feeling safe and respected in public spaces, making it an ideal destination for adventurous travelers.
This country is renowned for its wild and awe-inspiring landscapes. The must-see attractions include the Northern Lights, the Blue Lagoon, impressive volcanoes, sprawling glaciers, and majestic waterfalls. Additionally, Iceland is notable for its rich history and Viking heritage.
This is our ranking:
Steps taken to protect women – 4/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 3/5
Overall accessibility – 5/5
Global Peace Index – 4/5
Gender Gap Index – 4/5
Wander woman tip: Don’t be surprised if you see babies sleeping peacefully outside cafes and shops while exploring Iceland on your solo trip. It’s a common practice in Iceland to leave babies outside to nap in their strollers, even in the cold winter months.
With an overall safety score of 7.85, solo female travelers can feel generally safe in Sweden. Photo: Scandasia
6. Sweden
With an overall safety score of 7.85, solo female travelers can feel generally safe in Sweden as the country boasts a low crime rate and is one of the world’s safest destinations.
With its 29 national parks and more than 100,000 lakes, Sweden is a dream destination for camping enthusiasts and hikers. Its breathtaking natural landscapes are easily reachable from major cities, as access to nature is considered a public right (This is known as “allemansrätten”).
We give this country the following ranking:
Steps taken to protect women – 4/5
Friendliness ranking – 3/5
Gender-based violence & crime rates – 2/5
Overall accessibility – 4/5
Global Peace Index – 5/5
Gender Gap Index – 4/5
Wander woman tip: Swedes love their fika – a coffee break with friends or colleagues, so you should try it out with delicious pastries! You won’t regret it!
Norway stands out as one of the safest travel destinations in the world. Photo: Matador Network
7. Norway
Norway stands out as one of the safest travel destinations in the world with its exceptionally low crime rates. Visitors of all backgrounds can feel welcome in this open and inclusive country, including women traveling solo and members of the LGBTQ+ community.
Although it might be difficult to get social in the country due to its introverted culture, you can still share nice experiences with locals.
We recommend you explore Norway’s nature as it’s a country full of beauty with events like the arctic lights and the islands of Lofoten.
Our ranking for Norway is:
Steps taken to protect women – 4/5
Friendliness Ranking – 3/5
Gender-Based Violence & Crime Rates – 2/5
Overall Accessibility – 4/5
Global Peace Index – 5/5 Gender Gap Index – 5/5
Wander woman tip: Did you know that Norwegians have a tradition called ‘kos’? It’s a cozy and relaxing time spent with friends and family, often involving candles, blankets, and warm drinks.
Denmark is a remarkable destination for solo travelers. Photo: Beedie School of Business
8. Denmark
Denmark is a remarkable destination for solo travelers, consistently earning recognition as one of the world’s safest, happiest, and most livable cities. Its capital city, Copenhagen, is popular for its food culture and boasts world-class restaurants such as Noma and Geranium, both of which have been recognized as winners of the World’s 50 Best Restaurants award.
Like the other Scandinavian countries, Denmark is also known for its design and architecture. Another plus is its public transportation system, which is highly efficient even in the most isolated regions.
This is our ranking:
Steps taken to protect women – 5/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 2/5
Overall accessibility – 3/5
Global Peace Index – 5/5
Gender Gap Index – 4/5
Wander woman tip: Don’t miss out on the opportunity to experience hygge, a cozy and comfortable feeling of contentment that is quintessentially Danish!
Scandinaivia On The List of the 20 Safest Countries for Women to Travel Alone in 2023, continues below image.
With an overall safety score of 7.62, the Netherlands is regarded as a safe and welcoming place for women traveling alone. Photo: IES Abroad
9. The Netherlands
With an overall safety score of 7.62, the country is regarded as a safe and welcoming place for women traveling alone.
This country is renowned for its stunning natural landscapes, picturesque windmills, and vibrant tulip fields. Its charming cities, such as Amsterdam, Utrecht, and Rotterdam, are full of cultural treasures, historic landmarks, and unique architecture, making the country a must-visit destination for any traveler.
Here’s our final ranking:
Steps taken to protect women – 3/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 3/5
Overall accessibility – 4/5
Global Peace Index – 5/5
Gender Gap Index – 3/5
Wander woman tip: Hop on a bike and pedal your way through the charming streets and scenic countryside. Join the thousands of Dutch women who cycle every day!
Solo female travelers can feel safe exploring Austria’s picturesque cities and countryside. Photo: Lingoda
10. Austria
Solo female travelers can feel safe exploring Austria’s picturesque cities and countryside, as the country is considered one of the safest in Europe. The locals are welcoming and hospitable, and the country offers excellent public transportation and a variety of accommodation options to suit any budget.
This country offers a unique blend of natural beauty, rich history, and cultural heritage. With its snow-capped mountains and alpine villages, Austria boasts a wealth of breathtaking landscapes!
Our ranking is
Steps to protect women – 4/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 3/5
Overall accessibility – 3/5
Global Peace Index – 4/5
Gender Gap Index – 3/5.
Wander woman tip: Indulge in a slice of Sachertorte, Austria’s famous chocolate cake, and discover why it’s been a Viennese tradition since 1832.
Japan is a unique and fascinating destination that offers unforgettable experiences for travelers. Photo: Two Wandering Soles
11. Japan
Japan is a unique and fascinating destination that offers unforgettable experiences for travelers. From the bustling streets of Tokyo to the serene beauty of Kyoto’s temples and gardens, Japan offers a unique blend of modernity and tradition.
The country is also famous for its delicious cuisine, which ranges from sushi and ramen to regional specialties like okonomiyaki and takoyaki.
It’s also a safe country, making it an ideal destination for solo female travelers. The locals are friendly and helpful, and the country provides an excellent transportation infrastructure.
This is our ranking:
Steps taken to protect women – 3/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 4/5
Overall accessibility – 3/5
Global Peace Index – 5/5
Gender Gap Index – 2/5
Wander-woman tip: Apart from being an excellent location for women to explore on their own, Japan has a very installed solo-travel culture, meaning that it won’t be a problem to book a table for one.
Scandinaivia On The List of the 20 Safest Countries for Women to Travel Alone in 2023, continues below image.
Over the past few years, Portugal has emerged as one of the most secure countries in Europe. Photo: Hallmark Channel
12. Portugal
Over the past few years, Portugal has emerged as one of the most secure countries in Europe, with hardly any incidence of violent crimes and rare occurrences of petty crimes such as pickpocketing.
Its safe environment makes it a big deal for solo female travelers. Its welcoming and friendly atmosphere, combined with a low crime rate, ensures a safe and enjoyable experience.
With vibrant cities like Lisbon and Porto to stunning coastal towns like Lagos, Portugal offers diverse landscapes, rich history, and delicious cuisine. Here you can explore historic sites and soak up the sun on pristine beaches.
Here’s its ranking:
Steps taken to protect women – 3/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 3/5
Overall accessibility – 3/5
Global Peace Index – 3/5
Gender Gap Index – 3/5
Wander Woman tip: When meeting someone new or greeting a friend, it’s normal to give two kisses on the cheeks, called “beijinho.”
Spain is an enticing destination for solo female travelers.
13. Spain
Spain is an enticing destination for solo female travelers, offering a multitude of reasons to embark on an unforgettable adventure. The country boasts a strong emphasis on safety, making it a secure and welcoming place to explore. Of course, you shouldn’t leave common sense behind because pickpocketing is common in some cities, but with basic safety tips, you shouldn’t stress!
Spain’s delicious food and wine, welcoming atmosphere, vibrant arts scene, and affordable prices make it a top destination for those seeking adventure and culture.
Our ranking:
Steps taken to protect women – 3/5**
Friendliness ranking – 4/5**
Gender-based violence & crime rates – 3/5**
Overall accessibility – 3/5**
Global Peace Index – 3/5**
Gender Gap Index – 4/5**
Wander woman tip: Be aware of the “siesta,” the traditional midday break from 2 pm to 5 pm when shops and restaurants may close.
Germany is widely recognized as one of the safest countries in Europe. Photo: Schengen Visa
14. Germany
Just like anywhere else in the world, no location can guarantee absolute safety, making it wise to exercise caution. However, Germany is widely recognized as one of the safest countries in Europe.
Known for its efficient public transportation, Germany provides ease of movement and accessibility to its vibrant cities such as Berlin, Munich, and Hamburg. It’s also famous for its excellent food, beer, and wine, which you can enjoy in cozy taverns and bustling beer gardens.
Moreover, it’s an excellent destination for first-time travelers!
Here’s our ranking:
Steps taken to protect women – 3/5
Friendliness ranking: 3/5
Gender-based violence & crime rates: 4/5**
Overall accessibility: 4/5**
Global Peace Index: 3/5 **
Gender Gap Index – 2/5**
Wander-woman tip: If you are planning to meet with someone or get invited to a social event in Germany, be aware that 3 p.m. actually means 3 p.m. The Germans are known for being on time!
Scandinaivia On The List of the 20 Safest Countries for Women to Travel Alone in 2023, continues below image.
With a safety score of 7.33, New Zealand is a perfect solo female travel destination. Photo: Amy Louise Bailey
15. New Zealand
With a safety score of 7.33, New Zealand is a perfect solo female travel destination.
This country is renowned for its outdoor activities, including hiking, skiing, and water sports, making it a paradise for adventure seekers. It’s also popular for its spectacular range of breathtaking scenery. You can find beaches and subtropical forests in the North, but also glaciers, pristine lakes, and snow-covered mountains in the South.
With reliable public transportation and a well-developed tourism infrastructure, New Zealand is easy and convenient to explore!
We give it this ranking:
Steps taken to protect women – 2/5
Friendliness ranking: 4/5
Gender-based violence & crime rates: 3/5
Overall accessibility: 4/5
Global Peace Index: 2/5
Gender Gap Index: 4/5
Wander-woman tip: Kiwi’ culture does not necessarily involve leaving a tip every time you go out. It’s totally okay to just pay for the product or service you are getting, but if the experience is beyond sensational, it is acceptable to leave extra money for the waiter.
Belgium is widely regarded as a secure destination for solo female travelers. Photo: Po Ferries
16. Belgium
Belgium is widely regarded as a secure destination for solo female travelers. This country boasts a reputation for its remarkably low crime rate and welcoming locals, while it´s well-illuminated cities and user-friendly layout make navigation a breeze.
From exploring the medieval architecture of Bruges to savoring world-famous Belgian chocolates and waffles, the country captivates visitors with its rich cultural heritage. You can discover vibrant cities like Brussels, Ghent, and Antwerp while indulging in the warm hospitality that Belgium has to offer.
Our ranking is:
Steps taken to protect women – 3/5
Friendliness ranking – 3/5
Gender-based violence & crime rates – 2/5
Overall accessibility – 3/5
Global Peace Index – 4/5
Gender Gap Index – 4/5
Wander woman tip: In Belgium, it’s tradition to take a coffee or tea break in the afternoon -called “vieruurtje”- to indulge in delicious pastry. Although tipping is not obligatory, leaving a small tip (5-10%) is appreciated for good service.
With its warm climate, friendly locals, and vibrant culture, Costa Rica is a perfect destination for adventurous solo female travelers. Photo: Airbnb
17. Costa Rica
With its warm climate, friendly locals, and vibrant culture, Costa Rica is a perfect destination for adventurous solo female travelers looking to experience the beauty and excitement of Central America.
In Costa Rica, laws criminalizing violence and initiatives to promote gender equality have been implemented to protect women.
There are numerous exciting activities to enjoy in Costa Rica. Explore the wonders of Manuel Antonio National Park, hike the majestic Arenal Volcano, and experience the thrill of zip-lining in Monteverde. Solo female travelers can also find solace in rejuvenating yoga and wellness retreats.
Our ranking:
Steps taken to protect women – 2/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 3/5
Overall accessibility – 3/5
Global Peace Index – 3/5
Gender Gap Index – 3/5
Wander woman tip: When traveling to Costa Rica, embrace the “pura vida” spirit, representing a laid-back, friendly, and optimistic way of life. And don’t forget to say “¡Qué chiva!” for “cool” or “awesome!”
Scandinaivia On The List of the 20 Safest Countries for Women to Travel Alone in 2023, continues below image.
Australia is generally considered a safe country for solo female travelers. Photo: Tripadvisor
18. Australia
Australia is generally considered a safe country for solo female travelers, with an overall safety score of 7.54. The largest country in Oceania has a relatively low crime rate, and incidents of violence against women are taken seriously by law enforcement.
Australians are known for their friendly and welcoming nature, making it easy to connect with locals and build new friendships. From iconic cities like Sydney and Melbourne to breathtaking natural wonders such as the Great Barrier Reef and the Outback, Australia offers diverse landscapes and captivating experiences.
We give it this ranking:
Steps taken to protect women – 3/5
Friendliness ranking: 4/5
Gender-based violence & crime rates: 4/5
Overall accessibility: 3/5
Global Peace Index: 3/5
Gender Gap Index: 3/5
Wander-woman tip: Don’t want to come across as rude? Then thank the driver every time you descend from public transportation. This is part of the warm Aussie culture!
Slovenia is a beautiful and safe destination for solo female travelers. Photo: Borgan Abroad
19. Slovenia
Slovenia is a beautiful and safe destination for solo female travelers. This country is renowned for its excellent safety, and its small size makes it incredibly convenient to navigate.
Slovenia attracts adventurous travelers and outdoor enthusiasts with its array of adrenaline sports and stunning natural landscapes. From the charming capital of Ljubljana to picturesque lakes and mountains, Slovenia provides a perfect balance of adventure, culture, and tranquility, making it an inviting choice for anyone. With beautiful places like Lake Bled, it’s practically impossible to get bored there!
Here’s its ranking:
Steps Taken to protect women – 2/5
Friendliness ranking – 4/5
Gender-based violence & crime rates – 2/5
Overall accessibility – 3/5
Global Peace Index – 2/5
Gender Gap Index – 3/5
Wander woman tip: In Slovenia, it’s common to be offered a shot of Žganje, a strong fruit-based spirit, as a sign of hospitality. Take a small sip and say, “Na zdravje!” before enjoying the drink.
Women report feeling comfortable and respected in public spaces in France. Photo: Francealumni
20. France
Women report feeling comfortable and respected in public spaces, though, like in any large city, it is crucial to be aware of pickpocketing and other petty crimes.
With its charming ambiance, impressive architecture, and inviting atmosphere, France offers a perfect destination for solo exploration, allowing you to discover the country at your own pace. From the iconic city of Paris to quaint villages and medieval towns, France’s diverse landscapes and rich cultural heritage guarantee an enchanting experience.
It might be the last on this list, but as a solo female traveler, you can still visit it without feeling at risk.
Here’s our rank:
Steps taken to protect women – 3/5
Friendliness ranking – 2/5
Gender-based violence & crime rates – 2/5
Overall accessibility – 3/5
Global Peace Index – 3/5
Gender Gap Index – 3/5
Wander woman tip: Learn a few basic French phrases like “bonjour” and “merci” to show respect and make connections with locals.
Honorary mentions: Cities worth recognizing
According to a study conducted by InsureMyTrip, Medina in Saudi Arabia was ranked as the safest city for solo female travelers. Chiang Mai in Thailand and Dubai were placed second and third, respectively, with a score of 9.04 out of 10. Kyoto in Japan and Macau in China rounded out the top five.
Top tips to stay safe from seasoned solo travelers
Being cautious is essential no matter where you travel, even in super safe places. Learn from other seasoned travelers for the best tips!
Our in-house wandering women shared specific pro tips through our interviews to add to your solo travel toolkit:
Plan your night – If you plan to drink, plan your night to avoid last-minute issues. Arrange your transportation with apps like Uber and let a friend know your plans for the night.
Look for female hosts – Connect with female hosts and travelers for better safety. Use apps like Couchsurfing or browse Instagram and Facebook groups to find local women in the area.
Keep yourself safe by sharing your location. You can always share your location with your family or friends, especially if you’re going out alone.
Avoid clubbing and bar hopping alone. If you do go out, keep an eye on your drinks and belongings.
Thoroughly research your destination before you go. Use Google Maps to favorite and mark all the attractions you plan to visit and your accommodation so you always know where you are.
Have copies of all your documents – Avoid carrying your passport or ID and leave it at your accommodation when you go out. Make sure it’s safely locked up. Remember to upload your travel documents to your iVisa app to have them with you wherever you go.
List your emergency contacts and keep them with you at all times. You can do it with a note in your wallet or a digital document on your phone.
Never leave your belongings unattended – NEVER! Not your food or your drinks.
In conclusion, don’t shy away from exploring the world, especially all the countries on our list. Instead, embrace the chance to have some alone time and plan an adventure with us!
You can start planning your trip now by first checking what documents you need to travel. All you need to do is decide on a location and we at iVisa can help you with the rest! We are here to help take some of the weight off your shoulders and leave you some extra time for planning the trip of your solo dreams!
iVisa services over 180 countries
iVisa began with a handful of travel corridors. From there, we slowly expanded our offerings while maintaining the same level of quality that they had grown to love. Today, we offer travel documentation and services to over 180 countries with experts located around the world.
Scandinaivia On The List of the 20 Safest Countries for Women to Travel Alone in 2023, written by experts at iVisa.
Some historians claim that the Vikings discovered Svalbard in 1194. However, there’s no evidence of this outside of the mention of ‘Svalbarði’, the ‘cold rim’ in the Chronicles.Fact is that in May 1596, a Dutch navigator, Willem Barentsz, set sail from Amsterdam looking for a northern sea route to China. That was the true beginning of the fascinating tale of the Norwegian Arctic wilderness.
Barentsz never found the Northeast Passage but the sea between Scandinavia and Svalbard bears his name today. On his journey, Barentsz struggled to distinguish between what was real and what was not: He saw three suns and three rainbows in the sky, as well as swans that turned out to be drift ice. After five weeks and an epic battle with a giant bear, he spotted an island that was “nothing more,” as he wrote, “than mountains and pointed peaks”; he named it Spitsbergen, or “pointed mountains,” for its jagged hills. Spitsbergen has since been the name of the largest of the nine main islands.
At 74-81 degrees north in latitude, Svalbard is well inside the Arctic Circle.
In 1604, a Walrus hunting expedition to Bjørnøya was organized by the the Muscovy Company, a British trading company. Their lack of expertise meant they weren’t very successful, but they returned over the next few years, killing more and more each time until they eventually reached local extinction.
In 1906, a businessman from Michigan, John Munro Longyear, started coal-mining there with his Arctic Coal Company. Longyearbyen (“The Longyear town”) is the world’s northernmost settlement with a population of over 1,000 and the largest inhabited area of Svalbard.
The Fascinating Tale of the Norwegian Arctic Wilderness, the article continues below the image.
The House. Photo: Visit Norway
The islands were explored by the American Henry Hudson in 1607 and three years later the islands became the focus of a more commercial activity.
The Muscovy Company then turned its attention to Spitsbergen, where whales had been reported in huge numbers. Their first expedition in 1611 ended in shipwreck and rescue.
In 1612 they sent out a fresh expedition and encountered Dutch and Spanish whalers. These were expelled by the Muscovy Company using force, which led to an international conflict.
People are attracted by the hreedom and the wilderness. Photo: Chicco Mattos/Hurtigruten
In 1916, Store Norske Spitsbergen Kulkompani (SNSK) took over the mining operations. At that time there was no agreement about sovereignty. There was no native population, and those who had successfully navigated the treacherous journey there found fjords teeming with baleen whales and mountains seamed with coal. The Longyear City was established in 1926.
Located 580 miles (930 km) North of Tromsø, roughly halfway between Norway and the North Pole, Svalbard is an archipelago comprising nine main islands with a total area of 24,209 square miles (62,700 square km). At 74-81 degrees north in latitude, it’s well inside the Arctic Circle. It’s certainly not the sort of place you stumble upon while sailing anywhere you’d want to be!
The Fascinating Tale of the Norwegian Arctic Wilderness, the article continues below the image.
Svalbard is home to a huge number of seals. Photo: Snl
After World War I, in February 1920, the Svalbard Treaty granted Norway full sovereignty over the archipelago, but prohibiting “warlike activities” and establishing all signatories the right to mine. The proviso was that all nationals named in the Svalbard Treaty should have equal right to live and work there.
As a result, the islands today are extraordinarily diverse, with 55 different citizenships represented by the approximately 3,000 residents, many of whom are environmental scientists, biologists and other researchers, people servicing the growing tourism industry and those in search of adventure and low taxes.
The Church of Svalbard. Photo: Svalbard Adventures
From 1990 to 2011, the Russian and Ukrainian population fell from 2,300 to 370, while the Norwegian population increased from 1,100 to 2,000.
Historically, Longyearbyen was a company town, but most mining operations moved to Sveagruva during the 1990s.
The German Kriegsmarine almost completely destroyed the town on 8 September 1943, but rebuilding took place after the Second World War.
Longyearbyen. Photo: Fjord Tours
During the Cold War there were increased tensions between Norway and the Soviet Union, particularly regarding the building of an airport. There was limited oil drilling, and by 1973 more than half the archipelago was protected. Starting in the 1970s, Longyearbyen underwent a process of “normalization” to become a regular community. The 1990s and 2000s have seen major reductions of the Russian population and the creation of scientific establishments in Ny-Ålesund and Longyearbyen. Tourism has also increased and become a major component of the economy of Longyearbyen.
Due to immense financial losses suffered by SNSK since 2014 due to market conditions, coal mining ceased in 2017. Meanwhile, the town has seen a large increase in tourism and research. This includes the arrival of institutions such as the University Centre in Svalbard, the Svalbard Global Seed Vault and Svalbard Satellite Station. Svalbard Airport, Svalbard Church, the Svalbardbutikken department store and recently, the world’s northernmost art museum serve the community.
The Fascinating Tale of the Norwegian Arctic Wilderness, the article continues below the image.
Arctic fox. Photo: Svalbard Adventures
Why and how can people live far up north in a place like this? Stein-Ove Johannessen is the chief executive of Svalbard Hotell. Johannessen worked at a Michelin-starred restaurant in London and moved to Svalbard on a whim for a job. He intended to stay for a season but has remained for 23 years. His children were born on the mainland and brought here when they were days old. Births and burials aren’t permitted on the archipelago, because of limited health care services and permafrost, respectively.
Freedom and the wilderness, the changing light have captured him. There is an endless twilight, he claims.
The findings of the health psychologist Kari Leibowitz — who conducted a study in Svalbard, Tromsø and Oslo in 2015 as part of a U.S. Fulbright grant to Norway — are part of a growing body of research that calls into question the relationship between seasonal affective disorder and the sun’s disappearance. Instead of depression brought on by lack of sunlight found in other parts of the world, she found that in Norway a positive wintertime mind-set appears to increase with latitude.
The Fascinating Tale of the Norwegian Arctic Wilderness, written by Tor Kjolberg
Almost one million tourists visit Gotland in the Baltic Sea every year. Most hours of sunshine, a strong founding spirit and Ingmar Bergman have made the small island Sweden’s most sought-after holiday destination. Learn more about Sweden’s most popular summer vacation destination.
Gotland is Sweden’s largest island but also a province including the islands of Fårö and Gotska Sandön to the north, as well as the Karlsö Islands to the west. The main town is Visby, which is a Viking-era wonder and UNESCO World Heritage Site.
Gotland – The Paradise Island
Gotland is a paradise island with characterful wilderness and a coastline punctuated with sandy beaches and sculptural sea stacks. South of Gotland, the landscape opens up towards the sea. At Pensionat Holmhättan, time seems to have stopped in the 1950s. The mosquitoes buzz in the evening sun and in the dining room steak and potatoes with brown sauce and jelly are served at five o’clock exactly. Some visitors have vacationed here every summer for 40 years, but now tourism has exploded.
Gotland has been inhabited since approximately 7200 BC. The island’s main sources of income are agriculture, food processing, tourism, information technology services, design, and some heavy industry such as concrete production from locally mined limestone. From a military standpoint, it occupies a strategic location in the center of the Baltic Sea.
Sweden’s Most Popular Summer Vacation Destination, article continues below image.
South of Gotland, the landscape opens up towards the sea. Image: Visit Sweden
The Pippi Longstocking TV series was entirely filmed in Visby and other parts of Gotland. Gotland feels like a different country. It is experienced as very genuine, also for the Swedes.
There are several shallow lakes located near the shores of the island. The biggest is Lake Bästeträsk, located near Fleringe in the northern part of Gotland. The Hoburg Shoal bird reserve is situated on the southern tip of the island. The highest point of the island is Lojsta Hed which stands 82 m (269 ft) above sea level.
Gotalnd has it all – natural scenery, remarkable history and unique local flavors. Photo: Visit Sweden
Gotland – unique flavored
Anyone who’s set foot on Gotland soil would agree there’s something magical about it. This unique island off the southeast coast of Sweden has it all – natural scenery, remarkable history and unique local flavors.
Distinctive delicacies from Gotland include saffron pancakes made from leftover porridge and served with dewberry jam (blåhallon). The berry grows wild. Lamb meat is a delicacy here. The gray woolly otters graze freely on large parts of the island. Cultivation of truffles started in 1999 as a research project. The first truffles were harvested in 2010. The godfather of recent years’ baking trend on Gotland is sourdough bread. The tourists bunker down at Rute Stenugn’s bakery.
In 1996, for the first time, ferries between Gotland and mainland Sweden carried more than 1 million passengers in a year. In 2007, the number of passengers exceeded 1.5 million. In 2012, the ferries had 1,590,271 passengers and the airlines 327,255 passengers. Even during the COVID-19 pandemic tourism did not change much as Swedes chose to visit the island instead of travelling abroad.
Destination Gotland – ferry.
In 2001, Gotland was the fifth largest tourist destination in Sweden based on the total number of guest nights.
You’ll find 92 medieval churches – dating from the 12th to the 15th centuries – dotted around Gotland (approximately the size of Long Island). Gotland’s coastline, if counting Fårö, stretches across 800 kilometers.
Fabriken hotel, Furillen
Gotland – where artists and tourists meet
In 2002, Johan Hellstrøm bought the old limestone factory on the Furillen peninsula, a short drive south of Fårö. It has become one of Sweden’s most famous design hotels. In the gourmet restaurant, the old chains still hang from the ceiling. In the forests, he has set out hermit huts: seven square meters without electricity or water, where people can be completely at peace. Hellström has welcomed 700 photo teams who have created fashion series and advertising campaigns on the island. Crown Princess Victoria and her husband Daniel were guests here during a truffle safari. Today, architects, artists, writers, musicians and tourists frequently meet here.
Unfortunately, the hotel and restaurant will not be open during summer season 2023.
Naomi Mitchison, in her autobiographic book “You may well ask”, relates an experience during a walking tour in Sweden: “Over in Gotland I walked again, further than I would have if I had realized that the milestones were in old Swedish miles, so that my disappointing three-mile walk along the cold sea edge under the strange ancient fortifications was really fifteen English miles [24 km]”.
The crime novels of Mari Jungstedt, featuring Detective Superintendent Anders Knutas, are set on Gotland.
In the Battlefield Vietnam video game modification Invasion Gotland, the Soviet Union invades Gotland in 1977.
For the 1989 Studio Ghibli film, Kiki’s Delivery Service, by Hayao Miyazaki, he and other illustrators spent time in Gotland in preparation for animation.
In 1995, Visby entered the list of UNESCO World Heritage Sites, and for good reason – Visby is the best-preserved fortified trading town in northern Europe. Between the 12th and 14th centuries, it was the main center of the Hanseatic League in the Baltic.
Visby’s historic townscape features a high number of significant architectural buildings and structures dating back to the 13th century. Wrapping around the centuries-old center, ‘ringmuren’ (The Visby City Wall) – complete with towers and gates – was built between 1250 and 1288 and stretches across 3.5 kilometers.
Attempting to summarize Gotland is not an easy feat – it’s truly an island that must be experienced first-hand with all it has to offer.
Overall, it is worth planning a longer stay in Sweden so you can discover most of the interesting destinations. While planning, you should check out vacation rentals with cozycozy and book your stay in advance!
2023 and beyond will radically change how online retailers change how to do business. Learn more about 18 key B2B e-commerce trends 2023.
Although retail has been in a state of evolution since the dawn of the internet and as the world staggers from one global catastrophe to the next, brands are being forced to re-imagine the future and adapt to the changes before them. As emerging technologies transforms science fiction into reality, it’s more than just entertainment. Brands can co-create experiences and interact with customers in new and exciting ways. But be aware of some key trends.
Digital commerce in B2B has been predicted as the next big thing by specialized analysts for years. Still, year after year, growth forecasts fell flat. The pivot to digital has been slow, with B2B companies having a digital presence being the exception rather than the rule. Then Covid-19 hit and forced businesses and consumers to embrace the “new normal” in an unprecedented digital shift.
1. Massive growth in B2B e-commerce
Mature players will soon benefit from massive growth in B2B e-commerce. Just before the pandemic, an eMarketer report found only 9% of B2B product sales in the US took place via e-commerce websites. However, Forrester predicts online channels will account for 17% of all B2B sales in the US in 2023, reaching a total of $1.8 trillion. That’s a big jump.
Recent events in our world history have driven inflation to surge across the globe. The impact is being felt across industries and in households everywhere.
Mature players will soon benefit from massive growth in B2B e-commerce
A reason for these eye-opening numbers is that B2B players are midway through a rather steep learning curve; they are experiencing first-hand that going digital is not just creating a rudimentary self-service portal and calling it a day. Now, B2B firms have to digitally transform not only their “commerce,” but also their entire business, from marketing and content to checkout and fulfillment, to achieve a true end-to-end customer experience. With the B2B trade about 3x the size of B2C, it’s no wonder digital commerce is the next frontier for B2B players to grow.
According to a McKinsey report, 66% of buyers now opt for remote human interactions or digital self-service. They also expect personalized services and recommendations based on their specific needs, interests, and previous purchases.
Rising acquisition costs have proven to be a significant challenge for retailers everywhere, impacting profitability and long-term sustainability. But, it’s not all bad news. The additional pressure fueled by inflation is thrusting retailers into action with the realization that if they adopt new marketing strategies and improve customer retention, they can mitigate the impacts of rising acquisition costs and remain competitive in the market.
83% of B2B buyers now prefer ordering or paying through digital commerce.
3. Shift in B2B Byer Expectations
The traditional B2B relationship between buyers and sellers has been slowly changing in the last few years, but only when the pandemic hit did the buyer/seller dynamics dramatically transform. Customer behavior was forced to change; instead of in-person meetings or events, interactions pivoted to video calls, online chat and eCommerce. 83% of B2B buyers now prefer ordering or paying through digital commerce.
4. B2B buyers jump between channels
Humping between channels, B2B buyers are mirroring the habits of B2C shoppers. A Salesforce survey found 78% of buyers use multiple channels to start and complete a transaction. The same study discovered buyers use an average of 9 different channels to communicate with companies.
The adoption of dynamic pricing is imperative of retailers today.
5. Rice in Dynamic Pricing
The adoption of dynamic pricing is imperative of retailers today as many brands turn to dynamic pricing to remain competitive, optimize their revenue, and rapidly respond to changes in real-time under the weight of inflationary pressure.
Deep personalization has been the bread and butter of traditional B2B sales, with one-to-one communication throughout the sales cycle up to closing the deal. However, with eCommerce performing a more significant sales role, it’s important that these personalized interactions can be carried through the entire digital shopping journey. After all, 73% of B2B buyers want a personalized B2C-like experience.
66% of B2B buyers prefer remote human interactions or digital self-service rather than one-to-one sales talks.
7. Hybrid Sales
Despite the preference for digital channels — 66% of B2B buyers prefer remote human interactions or digital self-service rather than one-to-one sales talks. B2B buyers want a hybrid sales approach mixing in-person and digital self-service interactions. In practice, each channel is employed at different stages of the sales process: a) In-person sales are ideal for establishing a relationship and/or catering to high-value customers. b) Digital self-service channels best fit the needs of existing customers for finding and researching products and reordering, as well as being better suited for lower transaction value and/or less complex sales. All in all, digital channels and in-person communication complement each other and should be used throughout the customer journey.
8. Product Information is Increasingly More Important
Product information makes or breaks the digital buying experience Technology makes or breaks the digital buying experience, which is why so many companies rely on the latest software to help them build compelling buying experiences online. The best e-commerce experiences are built on accurate product information. To ensure this product information can support an omnichannel strategy, manufacturers should increasingly be looking to product information management PIM software (Product Information Management) to set them apart from the competition.
Product information makes or breaks the digital buying experience
9. Information Clarity
It is not yet entirely clear how all this complex information will need to be communicated. During the sales phase, much of it can be incorporated into existing product descriptions. On the product itself, the information can be stored on a GS1 barcode, QR code, or something similar that facilitates easy information retrieval.
10. Cloud-Native Architecture
According to Forrester, cloud-native architecture is a crucial criterion B2B firms should look for when shopping for a commerce system as “the solutions upgrade seamlessly, they interoperate with decoupled components through APIs and events, and your custom code is isolated from the core product.” Also, versionless solutions that bypass costly and high-maintenance upgrades are supported by cloud-native infrastructure, and auto-scaling means companies don’t have to worry about pre-provisioning servers and software to handle traffic peaks anymore.
Buyers are gravitating toward products that are sustainable, reusable, and recyclable.
11. More Transparency About Environmental Impact
Consumers across every industry are making more and more conscious buying choices. According to the most recent EY Future Consumer Index, 80% of global consumers believe brands must be transparent about their environmental impact. Buyers are gravitating toward products that are sustainable, reusable, and recyclable. Global manufacturing and production now account for one-fifth of the world’s carbon emissions and consume more than half of the world’s energy. Pressure to respond to these figures is catalyzing a new approach to production – as well as new legislative requirements that raise awareness about materials and the full scope of their environmental impact.
Product discovery is a priority B2B companies usually have vast product catalogs supporting thousands of product variations and customizations. As a result, finding the right product can be a herculean task, translating into missed opportunities and revenue. With 70% of B2B buyers doing online research to find the products they need discoverability will stay a priority for companies across the digital maturity spectrum.
Digital commerce is not only a great addition for customers; sales teams also massively benefit from this shift.
13. Sales Force Overhaul
It turns out that digital commerce is not only a great addition for customers; sales teams also massively benefit from this shift. While many sales reps have feared eCommerce would cannibalize direct or channel sales, the reality is that digital channels haven’t replaced people. Rather, eCommerce is accelerating the evolution of B2B sales: Instead of focusing on manual tasks like filling out quotes or taking orders via email, now they can take a more consultative approach, taking time to advise customers and build personalized relationships on top of eCommerce. The year ahead will cement the sales shift toward a more strategic and advisor-like role.
14. Identifying More OpportunitiesAcross the Customer Lifecycle
What really drives revenue in B2B businesses? Is it the product itself? Is it the related services? Or is it the ability to know what customers want now, and what they might need in the future? According to a Salesforce survey, 52% of manufacturing executives find it increasingly difficult to compete based on product quality alone. 86% of them name customer service as a key differentiator.
In the last couple of years, we’ve seen a shift in which business-related positions have been more present in technology decisions and day-to-day operations.
15. The Role of Business Practitioners Will Grow
When it comes to technology, the teams that come to mind are IT managers and developers, while business users take a backseat. In the last couple of years, we’ve seen a shift in which business-related positions have been more present in technology decisions and day-to-day operations. This trend is compounded by the growing offer of no-code solutions (also known as business tooling) that enable marketers, product managers, etc., to manage web-shops effectively and be an integral part of innovation, accelerating the pace of releases and driving down costs as a result.
16. Tapping Into the Lucrative After-Sales Market
B2B companies now have a potentially massive money-making opportunity they can tap into with the right technology: after-sales. Self-service platforms and order histories can enable repeat orders, showcase relevant spare parts or recommend upgrades or repair services. Deloitte estimates after-sales service can increase the overall revenue of players in the market by 50%, with many companies already generating half of their overall revenue in this space.
17. The B2B customer experience will be redesigned
B2B commerce in 2023 will be about designing consumer-like experiences. While intense work needs to happen in the commerce engine to streamline every step of the customer journey, B2B players will again take a page out of the B2C playbook and implement core changes in their digital frontends. An increased focus on boosting website performance, mobile responsiveness and personalization will be at the forefront of these advanced digital initiatives.
18. The Year of Incremental Innovation
Will 2023 be a year of surprises? Is a recession becoming a reality? What’s down the road for B2B companies? It’s hard to predict the future, so the best we can do is to prepare for whatever comes our way. Investing strategically during times of uncertainty instead of waiting for the crisis to pass is how B2B companies can thrive. This is where incremental innovation comes in.
Innovation is more than launching the next big thing. It’s also constant iteration, experimentation and improvements, as well as adding new features or updating existing ones. It’s about improving the customer experience every day. This is what composable commerce and the agile-first mindset champions say: Start on a smaller scale, test it out, launch — and repeat. This way, B2B companies can tackle opportunities as they come without a significant upfront investment (which is even more crucial in times of rising inflation).
18 Key B2B e-Commerce Trends 2023, compiled by Tor Kjolberg
While the 
Being cautious is essential no matter where you travel, even in super safe places. Learn from other seasoned travelers for the best tips!
