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Most-Visited Online Stores in Scandinavia 2025

Tor Kjølberg

March 10, 2026

Most-Visited Online Stores in Scandinavia 2025

In Scandinavia, online shopping isn’t just convenient — it’s a natural part of everyday life. From groceries and clothing to furniture and electronics, consumers across the region increasingly prefer digital stores over traditional retail. And it’s not hard to see why. Here are the most-visited stores across Scandinavia in 2025.

One major reason is technology. Countries like Sweden, Norway, and Denmark are among the most digitally connected in the world. Fast internet, widespread smartphone use, and simple payment solutions make shopping online easy, fast, and intuitive — whether you’re 18 or 80.

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Related: Expanding Your E-Commerce Business into the Nordics: Logistics Made Easy

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Denmark

As in most other Nordic countries, online shopping has become common practice in Denmark. The e-commerce market is expected to continue growing, reaching 17 billion euros by 2028. A majority of consumers in Denmark place orders with online stores in other countries.

There are over 5.9 million inhabitants in Denmark. According to a 2024 PostNord report, up to 83 percent of Danish consumers shop online at least monthly. This is an increase compared to 2019, when that share was still 62 percent.

Trust also plays a big role. Scandinavian consumers are highly comfortable with digital services, from online banking to digital ID systems. That trust extends naturally to e-commerce, where secure payments and transparent customer service make buying online feel safe and reliable.

Geography and climate matter too. With long distances, remote communities, and dark, cold winters, shopping trips aren’t always practical or appealing. Home delivery, parcel lockers, and flexible pickup points offer a smarter alternative — bringing shops directly to people’s doors.

Norway

In June 2025, finn.no ranked as the most visited e-commerce site in Norway, with approximately 25 million website visits. Elkjop.no placed second, with over five million visits, followed by prisjakt.no with about 3.7 million visits.

Online shopping fits perfectly with Scandinavian values. Consumers care about efficiency, sustainability, and smart use of time. Many online retailers focus on eco-friendly delivery, minimal packaging, and ethical supply chains, aligning with strong environmental awareness across the region.

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Related: Second-Hand is the New E-Commerce Revolution in Sweden
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Sweden
The top 5 most popular e-commerce & shopping websites in Sweden in January 2026 were
1. blocket.se
2. amazon.se
3. tradera.com
4. temu.com
5. clasohlson.com.

Conclusion
In Scandinavia, online shops aren’t just popular — they’re part of the lifestyle. Digital convenience, cultural trust, and smart logistics have transformed e-commerce from an option into the default way people shop.

Most-visited online stores in Scandinavia, 2025, compiled by Tor Kjolberg.
Illustration (top) © Sandberg Translation Partners.

The US Could Ask Foreign Tourists for a Five-Year Social Media History Before Entry

Tor Kjølberg

March 9, 2026

The US Could Ask Foreign Tourists for a Five-Year Social Media History Before Entry

Tourists from dozens of countries, including Scandinavia, could be asked to provide a five-year social media history as a condition of entry to the United States under a new proposal unveiled by American officials. The US could ask foreign tourists for a five-year social media history before entry.

The plans have been criticized by US lawmakers over privacy concerns and their impact on the country’s travel and tourism sector. Millions of travelers could skip visiting the US if the proposed social media policy is implemented, industry experts warn.

The warning — from the World Travel & Tourism Council — comes after the global industry group surveyed nearly 5,000 international residents who regularly travel abroad and found one-third of respondents would be somewhat or much less likely to visit the US if applicants to the Visa Waiver Program are required to submit information about their social media accounts.

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Related: 4 Great Reasons to Move to Scandinavia from the USA (and 5 Practical Tips)
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The new condition would affect people from dozens of countries who are eligible to visit the US for 90 days without a visa, provided they have completed the Electronic System for Travel Authorization (ESTA) form.

The proposed shift in US policy would apply to citizens of 42 nations when they visit the US under visa waiver rules, bringing them in line with applicants for immigrant and non-immigrant visas who are already subject to similar social media disclosure rules, introduced in 2019. All email addresses used over the last five years, plus the names, dates of birth, and addresses of the visitors’ spouses, children, parents, and siblings, would also be required.

Since returning to the White House, President Donald Trump has moved to toughen US borders more generally – citing national security as a reason.

The potential decline in travelers could cost the US an estimated $15.7 billion in lost visitor spending, according to WTTC. Under one scenario, the US could miss out on as many as 4.7 million international arrivals, representing a 23% drop in visitors from ESTA countries in 2026.

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Related: Sweden’s Boycott of US Products is Growing
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Asked whether the proposal could lead to a steep drop-off in tourism to the US, Trump said he was not concerned. “No. We’re doing so well,” the president said in December 2025.

Now, two Democratic senators, Ed Markey and Ron Wyden, said the US Customs and Border Protection policy would deter would-be visitors and represent an unreasonable expectation that would not be acceptable to American citizens going abroad. Markey is the senator for Massachusetts, where Canadian visitors make up around 25% of the market, and Wyden represents Oregon, where Canadians account for around half of foreign visitors, followed by Mexico.

“The travelers affected have other destination options,” Gloria Guevara, president of WTTC, told CNN in an interview on CNN International’s “Quest Means Business,” and they consider the request for social media account information “intrusive.”

The proposal document was filed by the Department of Homeland Security (DHS) and its component agency, Customs and Border Protection (CBP). It was published in the Federal Register, the official journal of the US government.

In a separate move, the State Department has already instructed embassies and consulates that they may scrutinize student visa applicants for “hostile attitudes towards our citizens, culture, government, institutions, or founding principles.”

The US Could Ask Foreign Tourists For a Five-Year Social Media History Before Entry, Tor Kjolberg reporting.
Feature image (top) © travelvoice.uk

We Remember a Good Story

Tor Kjølberg

March 3, 2026

A good story simplifies complex information and improves understanding. That’s a good reason to incorporate storytelling in your marketing campaigns. We remember a good story.

In the vast sea of information we are exposed to daily, it’s easy to see how certain details fade from memory while others remain firmly rooted. Have you ever found yourself forgetting a statistic but recalling a personal anecdote someone shared with you?

Or perhaps you remember the plot of a novel you read years ago more clearly than the specifics of a textbook from last month. The link between memory and stories is tightly woven. You can’t understand the story without understanding memory. Our evolution has given us some interesting memory quirks, including a natural preference for a complete story over one with essential parts missing.

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Related: The Story of Storytelling in Marketing
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Anyone who’s cried at a movie or who has stayed up way too late reading because they just had to find out what happened next could testify to the power of storytelling. This phenomenon isn’t accidental — it’s deeply rooted in the way our brains are wired. While facts speak to our logic, stories speak to our emotions, and emotion is the glue that binds information to memory.

If it seems as though you’re seeing more customer stories than ever, you are. And not just the age-old customer testimonial, but actual stories of how a product, service, or organization solved a problem. Pick up just about any magazine, turn on the TV, sort through your mail, or surf online, and you’ll see examples of organizations of every type telling the stories of their happiest, most-satisfied customers, members, or other beneficiaries. Increasingly, they find that true stories not only communicate credibility and results but also increase sales, shorten the sales cycle, help sell more to existing customers, land media coverage, and grow support for causes and ideas.

In sales, experience shows that the best way to share information with prospects is through storytelling. We can guess anecdotally why that is, or we can look to science! Numerous studies have shown that conveying information through stories keeps people more engaged and improves their retention and memory.

I have survived as a storyteller for over 50 years. In my recent book, I tell you how. Since I assume you have finished reading this article, you are among the people interested in this topic. I’m offering you a free digital copy of my book. Order it for free here. Just write your name and e-mail address, and write “book” in the subject line.

We Remember a Good Story, written by Tor Kjolberg